Tsekani malonda

Tim Cook wakhala CEO wa Apple kwa zaka ziwiri, masiku 735 kuti akhale ndendende, kotero ndi nthawi yoti ayang'ane pa helm yake ku Californian kampani. Bungwe la Reuters lidabwera ndi mbiri yosinthidwa ya kaputeni wabata wa imodzi mwamakampani akuluakulu lero ...

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Atangokhala COO wa Facebook, Sheryl Sandberg anali kufunafuna wina woti alumikizane naye, wina yemwe ali ndi udindo wofanana, ndiye kuti, monga nambala yachiwiri kwa woyambitsa wachinyamata wanzeru komanso wokonda. Anamuitana Tim Cook.

"Anandifotokozera bwino kuti ntchito yanga inali kuchita zinthu zomwe Mark (Zuckerberg) sankafuna kuziganizira kwambiri," adatero. Sandberg ananena za msonkhano wa 2007 ndi Tim Cook, yemwenso anali mkulu wa opareshoni panthawiyo, umene unatenga maola angapo. "Imeneyi inali udindo wake pansi pa Steve (Jobs). Anandifotokozera kuti udindo wotero ungasinthe pakapita nthawi ndipo ndiyenera kukonzekera.'

Ngakhale Sandberg adalimbitsa udindo wake pa Facebook pazaka zambiri, anali Cook yemwe ntchito yake yasintha kwambiri kuyambira pamenepo. Tsopano munthu amene adatumikira Steve Jobs mokhulupirika ndikusunga Apple kwa zaka zambiri angafunikire uphungu.

Pambuyo pa zaka ziwiri za ulamuliro wa Cook, Apple idzawulula iPhone yokonzedwanso mwezi wamawa womwe udzakhala nthawi yofunika kwambiri kwa Cook. Kampani yomwe adatenga idakhala yosiyana kwambiri ndi mpainiya mumakampani ake, idakhala colossus okhwima.

[chitani = "citation"] Apple ikuyembekezeka kubweretsabe chinthu chatsopano, chachikulu motsogozedwa ndi utsogoleri wake.[/do]

Pambuyo pa zaka zisanu zodabwitsa, pamene Apple inachulukitsa katatu chiwerengero cha antchito ake, inachulukitsa ndalama zake kasanu ndi kamodzi, ngakhale kuonjezera phindu lake kakhumi ndi kaŵiri, ndipo mtengo wa gawo limodzi unalumpha kuchokera ku $ 150 kufika pachimake cha $ 705 (kugwa kotsiriza), kusinthaku kunali kosapeŵeka. Komabe zowawa kwa ena.

Sizikudziwika ngati Cook wodekha komanso womasuka adzatha kusintha bwino chikhalidwe chachipembedzo chomwe Steve Jobs adamanga. Ngakhale Cook amayang'anira bwino ma iPhones ndi iPads, omwe apitilize kupanga phindu lalikulu, Apple ikuyembekezerabe kubweretsa chinthu chatsopano muutsogoleri wake. Pali nkhani za mawotchi ndi ma TV, koma palibe chomwe chikuchitika.

Ena akuda nkhawa kuti kusintha kwa Cook ku chikhalidwe cha kampaniyo kwatsekereza moto wongoganiza komanso mwina mantha omwe adapangitsa antchito kukwaniritsa zosatheka.

Kodi anthu abwino angachite bwino?

Cook amadziwika kuti ndi munthu wokonda kugwira ntchito ndipo amasamala zachinsinsi chake. Anthu omwe amamudziwa amamufotokozera ngati manejala woganiza bwino yemwe amatha kumvetsera komanso kukhala wosangalatsa komanso oseketsa m'magulu ang'onoang'ono.

Ku Apple, Cook adakhazikitsa masitayelo okhazikika komanso atanthauzo omwe anali osiyana kotheratu ndi omwe adachita m'malo mwake. Kwapitanso misonkhano ya pulogalamu ya Jobs ya iPhone yomwe inkachitika masiku 14 aliwonse kuti akambirane chilichonse chomwe chidakonzedwa pakampaniyo. "Imeneyo si mawonekedwe a Tim konse," munthu m'modzi wodziwa bwino misonkhano adati. "Amakonda kupatsa ena ntchito."

Komabe Cook alinso ndi mbali yolimba, yolimba kwa iye. Nthaŵi zina amakhala wodekha pamisonkhano kotero kuti n’kosatheka kuŵerenga maganizo ake. Amakhala osasunthika ndi manja atagwira kutsogolo kwake, ndipo kusintha kulikonse kwa kugwedezeka kosalekeza kwa mpando wake kumakhala chizindikiro kwa ena kuti chinachake chalakwika. Malingana ngati akumvetsera ndikupitirizabe kugwedezeka mofanana, zonse zili bwino.

Akhoza kukubaya ndi sentensi imodzi. Iye ananena mawu ngati 'Sindikuganiza kuti ndi zabwino mokwanira' ndipo zinali choncho, panthawiyo umangofuna kugwa pansi ndi kufa. munthu wosatchulidwa adawonjezedwa. Apple anakana kuyankha mwanjira iliyonse pankhaniyi.

Otsatira a Cook akuti njira yake yopangira zisankho sizimakhudza luso lake lopanga zisankho. Amalozera ku fiasco ndi Maps ochokera ku Apple, omwe adasintha mapu kuchokera ku Google ku Cupertino, koma posakhalitsa zinaonekeratu kuti mankhwala a apulo anali asanakonzekere kupita pagulu.

Apple kenako idasewera pakona, ponena kuti Maps inali njira yayikulu komanso kuti inali poyambira ulendo wake. Komabe, zinthu zofunika kwambiri zinali kuchitika mkati mwa kampaniyo. Podutsa Scott Forstall, mkulu wa mapulogalamu a m'manja komanso wokondedwa wa Jobs yemwe ankayang'anira mapu, Cook adapereka nkhaniyi kwa mkulu wa Internet Services Eddy Cue kuti adziwe zomwe zinachitika komanso zomwe zikuyenera kuchitika.

Posakhalitsa Cook adapepesa pagulu, adathamangitsa Forstall ndikupereka gawo lopangira mapulogalamu kwa Jony Ive, yemwe mpaka pano amangoyang'anira mapangidwe a hardware.

[chitapo kanthu=”quote”]Iye ndi wokonzeka kuvomereza zolakwa ndi kulankhula momasuka za mavuto.[/do]

"Masomphenya a Tim, omwe adaphatikizapo Jony ndipo adalumikiza madipatimenti awiri ofunikira kwambiri a Apple - chimenecho chinali chisankho chachikulu cha Tim chomwe adachipanga modziyimira pawokha komanso motsimikiza." Bob Iger, wamkulu wa Walt Disney Co., adayankhapo pankhaniyi. ndi director of Apple.

Poyerekeza ndi ulamuliro wa Jobs, Cook ndi wodekha komanso wokoma mtima, kusintha kolandiridwa ndi ambiri. “Sikuti ndi wamisala monga kale. Si zopusa zimenezo,” adatero Beth Fox, mlangizi wolembera anthu ntchito komanso wogwira ntchito ku Apple, yemwe adawonjezeranso kuti anthu omwe amawadziwa amakhala ndi kampaniyo. "Amakonda Tim." Izi zinali poyankha malipoti ena oti anthu ambiri akuchoka ku Apple chifukwa chakusintha. Kaya ndi antchito anthawi yayitali omwe sanayembekezere kuchoka, kapena anthu atsopano omwe amayembekezera china chosiyana ndi kukhala kwawo ku Apple.

Tsamba lachiyanjano

Cook amalankhula kwambiri kuposa Ntchito; akuwoneka kuti ndi wokonzeka kuvomereza zolakwa ndipo amalankhula mosapita m'mbali za zinthu monga kusagwira ntchito bwino m'mafakitale aku China.

"Kumbali ya chikhalidwe cha anthu, njira yokhayo yomwe Apple ingasinthire dziko lapansi ndi - ndipo ndikukhulupirira kwambiri - kukhala poyera," adatero. adalengeza Cook chaka chino, modabwitsa kuseri kwa zitseko zotsekedwa, pamsonkhano wasukulu zabizinesi. "Potero, mukusankha kulengeza zoipa ndi zabwino, ndipo tikuyembekeza kulimbikitsa ena kuti agwirizane nafe."

Pokakamizidwa ndi osunga ndalama, Cook sanangovomereza kuti gawo lalikulu la ndalama za Apple lidzapita m'manja mwa omwe ali ndi masheya, komanso modzifunira adagwirizanitsa kuchuluka kwa malipiro ake ndi ntchito yake.

Koma otsutsa ena amakayikira zomwe Cook adachita powonekera komanso ufulu wa ogwira ntchito, ponena kuti sizingatanthauze zambiri. Njira yopangira, yomwe nthawi zambiri imatsutsidwa, idamangidwa ndi Cook ndipo tsopano ili ndi zinsinsi zambiri zomwe Apple kapena Cook mwiniwake sakunena. Ngakhale zinthu m'mafakitale ena aku China zakhala zikuyenda bwino pomwe Apple idayamba kuyang'ana nthawi yowonjezera kwa antchito mamiliyoni ambiri, zonena zantchito zopanda chilungamo zikupitilirabe.

Nthawi yomweyo, Apple yakhala ikulimbana ndi zovuta zamisonkho chifukwa imapanga mabiliyoni a madola kuchokera pamakina omwe adapanga ku Ireland. Cook adayenera kuteteza machitidwe okweza misonkho a Apple pamaso pa Senate yaku US mu Meyi. Komabe, omwe ali ndi masheya tsopano ali ndi chidwi kwambiri ndi momwe kampaniyo ilili komanso kuwonetsera kwa chinthu chachikulu chotsatira.

M'masabata aposachedwa, Cook adawonetsedwanso kuti ali ndi chidaliro chachikulu pomwe wogulitsa ndalama Carl Icahn adayika ndalama zambiri kukampani yaku California.

Malinga ndi Bob Iger, mkulu wa Apple, Cook adagwira ntchito yovuta kwambiri poganizira yemwe adalowa m'malo mwake komanso mtundu wa kampani yomwe amatsogolera. "Ndikuganiza kuti ndi waluso kwambiri ndipo amadzisewera yekha. Ndimakonda kuti si yemwe dziko likuganiza kuti ali, kapena zomwe Steve anali, koma kuti ndi iyemwini. " Iger adatero.

Chitsime: Reuters.com
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