Ondrej Holzman Mkulu wa Apple a Tim Cook adapita ku msonkhano wa Goldman Sachs Technology Lachiwiri ndipo adayankha mafunso okhudza Apple pamwambo wotsegulira. Adalankhula za zatsopano, zogula, zogulitsa, ntchito ndi zina zambiri ...
M'pake kuti Cook adalandiranso mafunso okhudza zinthu zamtsogolo za kampani yaku California, koma mwamwambo adakana kuyankha. Komabe, sananene motsimikiza pazinthu zina monga kupanga kapena kugulitsa zinthu.
Msonkhano waukadaulo wa Goldman Sachs udabwereza zambiri zomwe Cook adanena kale pakuitana komaliza kwa eni ake, komabe ulendo uno sanatchule mwachidule ndipo analankhula zakukhosi kwake.
Za kaundula wa ndalama, magawo aukadaulo ndi zinthu zabwino
Zinayamba ndi mkhalidwe wa kaundula wa ndalama, womwe ukusefukira kwenikweni ku Apple. Cook anafunsidwa ngati maganizo a Cupertino anali okhumudwa. "Apple sakuvutika ndi kukhumudwa. Timapanga zisankho molimba mtima komanso mofunitsitsa ndipo timasamala zandalama," Cook anafotokozera anthu amene analipo. "Timagulitsa malonda, kugawa, kupanga zinthu zatsopano, chitukuko, zinthu zatsopano, mayendedwe ogulitsa, kugula makampani ena. Sindikudziwa kuti anthu ovutika maganizo angakwanitse bwanji zimenezi.'
Ambiri ngati Apple amalangiza zomwe kampaniyo iyenera kupanga. Mwachitsanzo, iPhone yokulirapo kapena iPad yothamanga iyenera kubwera. Komabe, Tim Cook alibe chidwi ndi magawo.
[chitapo kanthu = "quote"]Chinthu chokha chomwe sitingachite ndi chinthu chongopeka.[/do]
"Choyamba, sindilankhula zomwe tingachite m'tsogolomu. Koma ngati tiyang'ana makampani apakompyuta, makampani akhala akumenyana pazigawo ziwiri m'zaka zaposachedwa - ndondomeko ndi mitengo. Koma makasitomala amakhudzidwa kwambiri ndi zomwe zachitika. Zilibe kanthu ngati mukudziwa kuthamanga kwa purosesa ya Ax, " mkulu wa Apple akukhulupirira. "Zomwe zimachitikira ogwiritsa ntchito nthawi zonse zimakhala zokulirapo kuposa zomwe zingafotokozedwe ndi nambala imodzi."
Komabe, Cook ndiye adatsindika kuti izi sizikutanthauza kuti Apple sangabwere ndi chinthu chomwe kulibe tsopano. "Chinthu chokha chomwe sitipanga ndi chinthu chopusa," adanena momveka bwino. “Chimenecho ndi chipembedzo chokha chimene timatsatira. Tiyenera kupanga chinthu chachikulu, cholimba mtima, chofuna kutchuka. Timakonza chilichonse bwino, ndipo kwazaka zambiri tawonetsa kuti titha kuchita izi. "
Za zatsopano ndi zogula
"Sizinakhalepo zamphamvu. Wakhazikika kwambiri mu Apple," Cook adalankhula zaukadaulo komanso chikhalidwe chogwirizana ndi anthu aku California. "Pali chikhumbo chopanga zinthu zabwino kwambiri padziko lapansi."
Malinga ndi Cook, ndikofunikira kulumikiza mafakitale atatu omwe Apple imapambana. "Apple ili ndi ukadaulo wamapulogalamu, zida ndi ntchito. Chitsanzo chomwe chinakhazikitsidwa m'makampani apakompyuta, kumene kampani imodzi imayang'ana chinthu chimodzi ndi ina, sichigwiranso ntchito. Ogwiritsa ntchito amafuna zokumana nazo zosalala pomwe ukadaulo umakhala kumbuyo. Matsenga enieni amachitika polumikiza magawo atatuwa, ndipo tili ndi luso lamatsenga. " adatero wolowa m'malo mwa Steve Jobs.
[do action=”citation”]Chifukwa cha kulumikizana kwa mapulogalamu, zida ndi ntchito, tili ndi mwayi wochita zamatsenga.[/do]
Panthawiyi, Tim Cook sanaiwale anzake apamtima, mwachitsanzo, amuna apamwamba kwambiri a Apple. "Ndikuwona nyenyezi zokha," Cook anatero. Iye adalongosola Jony Ive ngati "wopanga bwino kwambiri padziko lonse lapansi" ndipo adatsimikizira kuti tsopano akuyang'ananso mapulogalamu. "Bob Mansfield ndiye katswiri wotsogola pa silicon, palibe amene amachita bwino kuposa Jeff Williams," adatero. adalankhula ndi anzake a Cook ndipo adatchulanso Phil Schiller ndi Dan Ricci.
Zogula zosiyanasiyana zomwe Apple imapanga zimagwirizananso ndi chikhalidwe cha Apple. Komabe, makamaka awa ndi makampani ang'onoang'ono okha, akuluakulu amadutsa ku Cupertino. “Tikayang’ana m’mbuyo zaka zitatu zapitazi, pafupifupi tinagula kampani mwezi uliwonse. Makampani omwe tidagula anali ndi anthu anzeru kwambiri, omwe tidasamukira kumapulojekiti athu." adalongosola Cook, ndikuwululanso kuti Apple ikuyang'ananso makampani akuluakulu kuti atengere mapiko ake, koma palibe amene angapereke zomwe akufuna. “Sitikuona kufunika kotenga ndalama n’kupita kukagula zinthu chifukwa chongofuna kubweza. Koma ngati pali kugula kwakukulu komwe kungakhale koyenera kwa ife, tidzapita. "
Za mawu akuti malire, zotsika mtengo komanso kudya anthu
"Sitikudziwa mawu oti 'malire,'" Cook ananena mosabisa. "Ndi chifukwa cha zomwe takhala tikuchita kwa zaka zambiri ndikupereka ogwiritsa ntchito zomwe sankadziwa kuti akufuna." Cook ndiye adatsata manambala ochokera ku malonda a iPhone. Adanenanso kuti mwa ma iPhones 500 miliyoni omwe Apple idagulitsa kuyambira 2007 mpaka kumapeto kwa chaka chatha, opitilira 40 peresenti adagulitsidwa chaka chatha chokha. “Zinthu zasintha modabwitsa… Komanso, opanga zinthu amapindulanso chifukwa tapanga zachilengedwe zomwe zimathandizira pantchito zonse zachitukuko. Tsopano tapereka ndalama zoposa $8 biliyoni kwa opanga mapulogalamu. ” adadzitamandira Cook, yemwe akuwonabe kuthekera kwakukulu m'dziko loyendetsa mafoni, m'mawu ake "malo otseguka", kotero sakuganiza za malire aliwonse, pali malo oti apite patsogolo.
Poyankha funso lokhudza kupanga zinthu zotsika mtengo kwambiri pamisika yomwe ikukula, Cook adayenera kubwereza kuti: "Cholinga chathu chachikulu ndikupanga zinthu zabwino." Komabe, Apple ikuyesera kupatsa makasitomala ake zinthu zotsika mtengo. Cook adanenanso za kuchotsera kwa iPhone 4 ndi 4S pambuyo pa kukhazikitsidwa kwa iPhone 5.
"Mukayang'ana mbiri ya Apple ndikutenga iPod monga choncho, ikatuluka idawononga $399. Lero mutha kugula iPod shuffle kwa $49. M'malo motsika mtengo, timapanga ena okhala ndi zochitika zina, zokumana nazo zosiyana." Cook adawulula, kuvomereza kuti anthu amafunsabe chifukwa chake Apple sapanga Mac pamtengo wochepera $500 kapena $1000. "Kunena zoona, takhala tikugwira ntchito. Kungoti tafika poganiza kuti sitingathe kupanga chinthu chabwino kwambiri pamtengo umenewo. Koma mmalo mwake tinatani? Tinapanga iPad. Nthawi zina umangoyenera kuyang'ana vutolo mosiyana ndikulithetsa mwanjira ina. "
Mutu wa cannibalization umagwirizana ndi iPad, ndipo Cook adabwerezanso malingaliro ake. "Titatulutsa iPad, anthu adati tipha Mac. Koma sitiganizira kwambiri za izi chifukwa timaganiza kuti ngati sitidya, wina adzatero. "
Msika wamakompyuta ndi waukulu kwambiri kotero kuti Cook sakuganiza kuti kupha anthu kuyenera kukhala kwa Mac kapena iPad (yomwe ingachotse iPhone). Chifukwa chake, malinga ndi CEO wake, Apple alibe chodetsa nkhawa. Nkhawa zikanakhala zomveka ngati kupha anthu kukanakhala chinthu chachikulu chomwe chimasokoneza kupanga zisankho. "Ngati kampani iyamba kuyika zisankho zake pakukayikira kudzikonda, ndi njira yopita ku gehena chifukwa nthawi zonse padzakhala wina."
Panalinso zokamba za maukonde ambiri ogulitsa, omwe Cook amawona kuti ndizofunikira kwambiri, mwachitsanzo, poyambitsa iPad. "Sindikuganiza kuti tikadakhala opambana ndi iPad tikadapanda masitolo athu," adatero. adauza omvera. IPad itatuluka, anthu ankaganiza za piritsilo ngati chinthu cholemetsa chomwe palibe amene ankachifuna. Koma amatha kubwera kumasitolo athu kuti adzadziwonere okha ndikupeza zomwe iPad ingachite. Sindikuganiza kuti kukhazikitsidwa kwa iPad kukanakhala kopambana pakadapanda masitolo awa, omwe amakhala ndi alendo 10 miliyoni pa sabata, ndikupereka zosankhazi. "
Kodi Tim Cook amanyadira chiyani mchaka chake choyamba pakampaniyo
"Ndimanyadira kwambiri antchito athu. Ndili ndi mwayi wogwira ntchito tsiku lililonse ndi anthu omwe akufuna kupanga zinthu zabwino kwambiri padziko lonse lapansi. ” Cook akudzitamandira. "Sali kumeneko kuti agwire ntchito yawo, koma kuti agwire ntchito yabwino kwambiri ya moyo wawo. Ndi anthu olenga kwambiri padziko lapansi pano, ndipo ndi mwayi wamoyo wanga kukhala pa Apple pompano ndikukhala ndi mwayi wogwira nawo ntchito. "
Komabe, si antchito okha, komanso zinthu zomwe Tim Cook amanyadira nazo. Malingana ndi iye, iPhone ndi iPad ndi foni yabwino kwambiri komanso piritsi yabwino pamsika, motero. "Ndili ndi chiyembekezo chamtsogolo komanso zomwe Apple ingabweretse padziko lapansi."
Cook adayamikiranso chidwi cha Apple pa chilengedwe. "Ndili wonyadira kuti tili ndi famu yayikulu kwambiri padziko lonse lapansi yoyendera dzuwa komanso kuti titha kupatsa mphamvu malo athu opangira ma data ndi 100% mphamvu zowonjezera. Sindikufuna kukhala wopusa, koma ndi momwe ndimamvera."
Wolemba bwino, zikomo chifukwa cha nkhaniyi :)
mwanjira inayake chidziwitso chokhudza kuti apulo atsegula masitolo 30 atsopano a Apple chaka chino makamaka kunja kwa US, zomwe zikuwoneka kuti ndizofunika kwambiri kuposa kuti wotsogolera wina amanyadira kuvomerezedwa ndi wantchito (yemwe t kukhala pa turnovers wotere :D) penapake anasochera
PS: mwina ndidangoyiwalabe, ndangoyimba nkhaniyo, chifukwa chidziwitsocho chimadziwika maola angapo ndisanawone nkhaniyi.
PS2: Zolembedwa bwino, zikomo chifukwa cha nkhaniyi :)
N’kutheka kuti mfundo zina zasowa. Ndinatenga kuchokera kuzinthu zambiri ndipo panali chinachake paliponse, kotero ndinayesa kuyika zambiri pamodzi.
Kwa ine, ndipo ndikuganiza osati kwa ine ndekha, Apple idzapanga mankhwala apamwamba kwambiri pokhapokha atagwirizana ndi opanga masewera pa matembenuzidwe a Mac 1. sinthani Mac yokha kuti izi. Kupanda kutero, ndimakonda Mac, koma ndikungophonya izi - kusewera masewera okhala ndi zithunzi zabwino komanso masewera ovuta kwambiri.