Ondrej Holzman M'masiku aposachedwa, pakhala nkhani zambiri zokhuza ntchito yatsopano ya nyimbo ya Apple. Iyenera kubwera mu June, kuti ikhale yochokera ku Beats Music, ndipo kampani yaku California ikulankhula kwa nthawi yoyamba pakukhamukira kwa nyimbo. Koma panthawi imodzimodziyo, pali malingaliro akuti sangathe kusainabe mapangano ndi osindikiza onse komanso akuyang'aniridwa ndi boma la US, makamaka chifukwa cha machitidwe ake okambilana.
Apple ili ndi mawu amphamvu kwambiri mu dziko la nyimbo. Wachita kale kangapo m'mbiri, adasintha makampani onse ndi iPod ndi iTunes, ndipo tsopano ali ndi Jimmy Iovine wamphamvu kwambiri pakati pake. Adazipeza ngati gawo la zogula za Beats, ndipo ndi Iovine yemwe akuyembekezeka kutenga gawo lalikulu pakukhazikitsa pulogalamu yatsopano yotsatsira nyimbo, yomwe Apple itenga ntchito zokhazikitsidwa ngati Spotify komanso pomaliza kusuntha ndi nthawi mu. nyimbo. Malonda a iTunes akugwa ndipo kusuntha kumawoneka ngati mtsogolo.
Komabe, pamene kukhazikitsidwa kwa ntchito yatsopano ya Beats Music, yomwe ikuyembekezeka kusinthidwa kwathunthu kuphatikizapo dzina latsopano, ikuyandikira, pali mawu okhudza zinthu zopanda chilungamo ku Apple. Mwachitsanzo, Spotify sakonda momwe kulembetsa kumagwirira ntchito mu App Store. Ngakhale izi zisanachitike, panalinso malipoti oti Apple inkafuna kugwira ntchito ndi ofalitsa akuluakulu onetsetsani, kotero kuti mitundu yaulere kwathunthu, yomwe tsopano imagwira ntchito chifukwa cha zotsatsa, isowa pamakampani akukhamukira.
Kwa Apple, kuletsa kutsitsa kwaulere kungathandize kwambiri njira yopita kumsika watsopano, chifukwa ntchito yake idzalipidwa kokha ndipo idzangowonjezera zokhazokha. Apple nayonso anayesera kukambirana, kuti utumiki wake ukhale wotsika mtengo pang'ono kusiyana ndi mpikisano, koma izo ziri kwa iye sakufuna kulola osindikiza. Komabe, ngakhale ntchito yatsopano ya Apple itakhala yofanana pamwezi, tinene, Spotify, Apple ikhala ndi mwayi wampikisano.
Izi zili mu ndondomeko yomwe imayikidwa mu App Store kuti mulembetse. Mukalembetsa ku Spotify pa intaneti, mumalipira $ 10 kwa mwezi wokhawokha wopanda malire. Koma ngati mungafune kulembetsa ku ntchitoyo mwachindunji mu pulogalamu ya iOS, mudzakumana ndi mtengo wa madola atatu apamwamba. Mtengo wapamwamba ndi chifukwa chakuti Apple imatenganso chindapusa cha 30% kuchokera pakulembetsa kulikonse, kotero Spotify amalandira pafupifupi madola anayi kwa aliyense wolembetsa, pomwe kampani yaku Sweden sapeza ngakhale $ 10 kuchokera patsamba. Ndipo kasitomala ali woyipa kwambiri pomaliza.
Pankhani imeneyi, apulo wasamalira chirichonse mu App Store malamulo ake, ngakhale m'njira yakuti Spotify sangakhoze amanena za kunja limagwirira kwa kulipira muzimvetsera mu ntchito. Apple ingakane kugwiritsa ntchito koteroko.
"Iwo akuwongolera iOS ndikupeza phindu lamtengo wapatali," adanena ovomereza pafupi gwero losadziwika lochokera kumalo oimba. Ngakhale wosindikiza kapena wojambula sadzalandira 30 peresenti, koma Apple. Mwanjira iyi, kumbali imodzi, amapindula ndi utumiki wopikisana nawo ndipo kumbali ina amalimbitsa udindo wa utumiki wake womwe ukubwera, womwe ukhoza kukhala wokwera mtengo kwambiri, monga Spotify, pokhapokha apulo atakwanitsa kukambirana ngakhale mitengo yaukali.
Spotify si zodabwitsa. Ngakhale ntchitoyo pakadali pano ili ndi ogwiritsa ntchito 60 miliyoni ndipo Apple ndiyochedwa kutsitsa nyimbo, akadali wosewera wamkulu kotero kuti mpikisano uyenera kuyang'aniridwa.
Kwa Spotify, mtundu waulere wautumiki wake akuti si chinthu chomwe sichingagwire ntchito popanda, ndipo ngati nyumba zosindikizira pamodzi ndi Apple zikakamiza kuti ziletse kutsatsira, komwe wogwiritsa ntchito salipira kalikonse, ndiye kuti amangosinthira chitsanzo cholipidwa. Koma pakadali pano ku Sweden, sakufuna kusiya, chifukwa Baibulo laulere ndilomwe limathandizira ntchito yolipira.
Zomwe zikuchitika pa ntchito yomwe ikubwera ya Apple ikuyang'aniridwa ndi US Federal Trade Commission ndi European Commission, omwe akufufuza ngati Apple ikugwiritsa ntchito udindo wake kuwononga mpikisano.
Malinga ndi malipoti aposachedwa, Apple sanathebe kusaina mapangano ndi makampani onse ojambulira, ndipo ndizotheka kuti zomwe zidachitika mu 2013 isanayambike iTunes Radio zibwerezedwa. Kalelo, Apple idasaina mapangano omaliza kutangotsala sabata imodzi kuti ntchitoyo ikhazikitsidwe, ndipo iTunes Radio idafikira ogwiritsa ntchito miyezi itatu pambuyo pake. Tsopano pali zongopeka kuti Apple iwonetsadi nyimbo yatsopanoyi m'mwezi wa WWDC, koma funso ndilakuti ifika liti kwa anthu wamba.
Chabwino, ndizodziwika bwino kuti Apple imayesa kupondereza ufulu uliwonse wosankha. Izi zimapangitsa kuti bizinesiyo isandimvere chisoni.