Ondrej Holzman Mwachiwonekere, Apple ikutero iwonetsa nyimbo zake zatsopano mu June zochokera ku Beats Music, ndi akuluakulu akuluakulu a kampani ya California akugwiritsa ntchito njira zaukali kwambiri pokambirana ndi ofalitsa ndi anthu ena omwe ali ndi chidwi. Tsopano, Apple akuti ili ndi cholinga chimodzi chachikulu: kuletsa mtundu waulere wa Spotify, mdani wamkulu wantchito yake yatsopano.
Malinga ndi chidziwitso pafupi Apple ikuyesera tsimikizirani osindikiza nyimbo zazikulu kuti athetse mapangano ndi ntchito zotsatsira ngati Spotify zomwe zimalola ogwiritsa ntchito kusewera nyimbo kwaulere, ngakhale ndi kutsatsa. Kwa Apple, kuchotsedwa kwa ntchito zaulere kungatanthauze mpumulo waukulu mukalowa msika womwe wakhazikitsidwa kale, kuphatikiza Spotify, Rdio kapena Google amagwiranso ntchito.
Kukambitsirana kwaukali kukuyang'aniridwanso ndi Dipatimenti Yachilungamo ya ku United States, yomwe yafunsa kale oimira apamwamba a makampani oimba nyimbo za njira za Apple ndi khalidwe lake pamakampani. Kampani yaku California ikudziwa zamphamvu zake padziko lonse lapansi zanyimbo, chifukwa chake kukakamiza kwake kuti athetse kutsitsa kwaulere sikungatengedwe mopepuka.
Masiku ano, anthu 60 miliyoni amagwiritsa ntchito Spotify, koma 15 miliyoni okha amalipira ntchitoyo. Kotero pamene Apple ibwera ndi ntchito yolipidwa, zidzakhala zovuta kukopa anthu mamiliyoni ambiri kuti asinthe, pamene mpikisano suyenera kulipira kalikonse. Apple ikukonzekera kuyika ndalama zambiri pazinthu zokhazokha, koma izi sizingakhale zokwanira. Zosankha adzakhala mtengo, yomwe ili ku Cupertino iwo akudziwa.
Apple anali atatsatira kale pafupi komanso kupereka Universal Music Gulu kulipira royalties amalandira kuchokera Google kupewa Kukweza nyimbo zake YouTube. Ngati Apple ikwanitsa kuthetsa mpikisano waulere isanakhazikitse ntchito yake yatsopano yotsatsira, zitha kukhala zomwe zimapangitsa kuti apambane.
Zolakwika! Apple ikukumba manda ake!
Sindikuwona chifukwa chake Apple iyenera kukumba manda ake poletsa mpikisano ndikuwonjezera phindu lomwe lingakhalepo.
Mwina mwa kusalipira "Ganizirani mosiyana" panonso?
chifukwa chimasintha maganizo a anthu
Apple inali kampani yomwe idadziyendera yokha, tsopano ndi kampani yomwe ili ndi zinthu zopanda malire ndipo m'malo mopanga zatsopano, amawononga anthu 45 miliyoni ogwiritsa ntchito kusefukira kwa madzi kuti apindule nawo.
http://bgr.com/2015/05/04/apple-beats-music-vs-spotify-free-tier/
Sindikufunika kufotokoza zambiri, nkhaniyi idandichitira pambuyo pake
Apple ikudziwa kuti kwachedwa ndipo alibe zambiri zoti apereke, mwina zikuvulaza ena. Zachisoni kwambiri pomwe adachoka paudindo wa innovator.
Izi ndi zokhudza nkhani yonse (ine sindine wolemba, koma ndikuvomereza kwathunthu):
zosangalatsa kwambiri kuwona momwe nkhaniyi ikuyendera pamene ikuyenda kuchokera ku blog kupita ku blog. Nkhani yoyambirira - pa Re/code, osati Verge - ikuwonekeratu kuti chilimbikitso chimachokera ku zilembo zazikulu, osati Apple. M'malo mwake, Universal ili mkati mokambirananso mawu ake ndi Spotify - osadalira chilichonse chomwe Apple akufuna kapena kuchita - ndipo ikufuna kusintha mtundu wa "freemium".
Komanso, "chandamale" sikuti ndi "kutsitsa nyimbo zaulere" monga momwe nkhaniyi ikusonyezera, koma kusuntha kwaulere komwe mukufuna (kutha kusankha zomwe mukufuna kumva mukafuna). Pazifukwa zina, nkhaniyi imatchula za Pandora (ngakhale Re/code kapena Verge), yomwe ilibe njira yoti mufunikire, yaulere kapena yolipidwa. Ndani anaganiza zongoponyamo dzinali? Chifukwa chiyani?
Kodi ndingafunse gwero? Ndinayesa kupeza nkhaniyi, koma Google ili chete. Zikomo.
Ndili ndi zolembetsa za Spotify Premium ndikugwiritsa ntchito zinthu za Apple. Zongoganizira
Nditha kukhala ndi chifukwa chosinthira ku beatsmusic. Koma pamene ndikuwerenga izi, zikuchitika
Ndangodwala Apple ndipo ndidzakhala ntchito yawo yatsopano
kunyanyala.
Chifukwa chake, ngati wina akufuna kuti choyambirira, panthawiyo chinali chopotozedwa kale, nkhani kuchokera ku Re/code.
http://recode.net/2015/03/06/big-music-labels-want-to-make-free-music-hard-to-get-and-apple-says-theyre-right/
Ndikudabwa kuti chifukwa chiyani aliyense amachitira ziwanda Apple ?? Utolankhani wa objective wapita kuti???
Zikomo chifukwa cha ulalo. Vuto ndilakuti Verge samalumikizana ndi Re/code konse, chifukwa imatanthawuza magwero ake ndikuyipereka mosiyana. Koma ndikuyang'ana momwe zinthu zilili ndipo tiwona pomwe chowonadi chimatulukira.
Zikomo chifukwa cha yankho lanu Bambo Holzman, ndikuyamikira njira iyi. Ndili ndi chidwi chodumpha.
Ndikudabwa ngati kutsekedwa kwa Grooveshark kukugwirizana ndi izi ... Ngati Apple ili ndi dzanja