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Kampani ya Apple

Mbiri ya zotsatsa za Apple. Kusankhidwa kwa zabwino kwambiri pazaka 33 zapitazi

Amaya Toman
2

Kwa zaka zambiri zakukhalapo kwake, Apple yatulutsa zotsatsa zabwino padziko lonse lapansi. Ena anatha kukhala ampatuko, ena anaiwalika kapena kunyozedwa. Zotsatsa, komabe, zimayenda m'mbiri ya Apple ngati ulusi wofiira, ndipo titha kuzigwiritsa ntchito kuyang'ana zomwe Apple ikupanga. Bwerani mudzawone ochepa ofunikira kwambiri ali nafe.

1984 - 1984

Mu 1984, Apple adayambitsa Macintosh yake. Adalimbikitsa ndi malo otchuka omwe tsopano akutchedwa "1984" kuchokera pamisonkhano ya director a Ridley Scott, yomwe idawonetsedwa poyera pa Super Bowl. Zotsatsa, zomwe gulu la oyang'anira kampani ya apulo silinasangalale nazo, zidalowa m'mbiri, ndipo Apple adakwanitsa kugulitsa makompyuta zikwi 100 m'masiku 72 oyambirira.

Zakale - 1985

Apple inali kuyembekezera kupambana kofanana ndi malo a "1984" ndi kampeni ya "Lemmings" yopangidwa ndi gulu lomwelo lopanga. Mchimwene wake wa Ridley Scott, Tony, adawongolera, koma vidiyoyo inali yosasunthika. Kuwombera kwa mzere wautali wa anthu ovala yunifolomu okhala ndi zotchinga m'maso, omwe ku phokoso la nyimbo kuchokera ku Snow White ndi Seven Dwarfs en masse adadziponyera okha pamtunda, sikunalandiridwe bwino ndi omvera. Owonerera adatcha kanemayo "chokhumudwitsa" ndipo Apple idayenera kusiya 20% ya antchito ake chifukwa chakusagulitsa bwino komwe kudachitika chifukwa cha kampeni yomwe idalephera. M'chaka chomwecho, Steve Jobs adasiyanso Apple.

https://www.youtube.com/watch?v=F_9lT7gr8u4

Mphamvu Yokhala Wabwino Kwambiri - 1986

M'zaka za m'ma 1980, Apple idabwera ndi mawu akuti "The Power To Be Your Best", yomwe idagwiritsa ntchito bwino kwa zaka khumi. Ngakhale kampeniyi idayenera kutsutsidwa ndi akatswiri azamalonda chifukwa sinagogomeze mwachindunji makompyuta a Apple, idapambana kwambiri.

Kugulitsa Kwambiri - 1987

M'zaka za makumi asanu ndi atatu, mdani wamkulu wa Apple anali IBM. Apple inali yomveka kuyesa kukulitsa gawo lake pamsika wamakompyuta ndikutsimikizira anthu kuti ikhoza kupereka zinthu zabwinoko kuposa mpikisano. Kuyesetsa uku kukuwonetsedwa pagawo la "Hard Sell" kuyambira 1987.

https://www.youtube.com/watch?v=icybPYCne4s

 

Hit The Road Mac - 1989

Mu 1989, Apple adayambitsa dziko lapansi ku Macintosh yake yoyamba "yonyamula". Pofuna kulimbikitsa, adagwiritsa ntchito malo otchedwa "Hit The Road Mac" ndipo adayesa kutsindika mu malonda kuti Mac angagwiritsidwe ntchito ngakhale ndi omwe sakudziwa kalikonse za makompyuta. Komabe, Macintosh onyamula sanakumane ndi yankho labwino kwambiri. Cholakwika sichinali kokha kuyenda kovuta kwa kompyuta, yomwe inkalemera makilogalamu 7,5, komanso mtengo wapamwamba - unali madola 6500.

https://www.youtube.com/watch?v=t1bMBc270Hg

John ndi Greg - 1992

Mu 1992, Apple idabwera ndi zotsatsa zomwe zikuwonetsa owonera amuna awiri "okhazikika", John ndi Greg. Omwe ali mundege amagwiritsa ntchito ma PowerBook awo olumikizidwa ndi chingwe popanda vuto lililonse. Zomwe timazitenga mopepuka masiku ano zinali zosintha zazing'ono kumayambiriro kwa zaka za m'ma XNUMX.

https://www.youtube.com/watch?v=usxTm0uH9vI

Mission Impossible - 1996

Chimodzi mwazinthu zodziwika bwino pazotsatsa zingapo za Apple zinali otchuka komanso otchuka. Mu 1996, sewero la "Mission Impossible" lomwe adayimba Tom Cruise adachita chidwi kwambiri. Kuphatikiza pa Cruise, "adasewera" Apple PowerBook mufilimuyi. Apple idagwiritsanso ntchito zowonera pakutsatsa kwake kopambana.

Nayi Kwa Openga - 1997

Mu 1997, Steve Jobs adakhalanso mtsogoleri wa Apple ndipo kampaniyo idakwanitsa kuwuka paphulusa. M'chaka chomwecho, msonkhano wochititsa chidwi wa TV ndi kusindikiza unabadwanso, wouziridwa ndi zithunzi zakuda ndi zoyera za anthu ofunika monga Bob Dylan, Muhammad Ali, Gandhi kapena Albert Einstein. Kampeniyo idadziwikanso kwa anthu pansi pa dzina lakuti "Ganizirani Zosiyana".

https://www.youtube.com/watch?v=cFEarBzelBs

Nenani Moni ku iMac - 1998

Posakhalitsa Steve Jobs atabweranso paudindo wa CEO wa Apple, iMacs yatsopano, yosinthika kwathunthu idabwera padziko lapansi. Kuphatikiza pa mapangidwe ongoganizira, adadzitamandiranso ntchito zazikulu komanso kulumikizana kosavuta koma kodalirika. Kufika kwa iMacs kunatsagana ndi malo otsatsa, kutsindika makamaka kumasuka kwa kulumikiza ma iMacs pa intaneti.

Tengani California - 2001

IPod yoyamba ya Apple inatulutsidwa mu October 2001. Pofuna kupititsa patsogolo wosewera wake watsopano, Apple inagwiritsa ntchito kanema yomwe ili ndi Propellerheads, gulu lomwe silinatulutse chimbale. Ngakhale Apple asanapange kuvina kojambula kowoneka bwino, malonda oyamba a iPod adawonetsa kuvina kopitilira makumi atatu.

Pezani Mac - 2006

Kutsatsa koyamba kuchokera ku kampeni ya "Pezani Mac" kudatulutsidwa mu 2006. Pofika kumapeto kwa chaka, mavidiyo khumi ndi asanu ndi anayi adatulutsidwa, ndipo patatha zaka zinayi, pamene kampeniyo inkatha, chiwerengero cha mavidiyo chinali 66. Ngakhale zinali zomvetsa chisoni, zotsatsa zomwe zili ndi "anthu" ochita masewera, Mac ndi ma PC omwe amapikisana nawo adayankhidwa bwino, ndipo adalandira mitundu yosiyanasiyana komanso ma parodies.

Hello - 2007

Pamndandanda wazotsatsa zofunika za Apple, malo a "Moni" omwe amalimbikitsa iPhone yoyamba sayenera kuphonya. Inali mphindi makumi atatu ndi ziwiri za ochita zisudzo ku Hollywood m'mafilimu otchuka komanso mndandanda. Kutsatsa kudatsegulidwa ndi mawonekedwe akuda ndi oyera kuchokera ku Hitchcock's 1954 Murder on Order ndipo adamaliza ndi kuwombera kwa iPhone.

Moyo Watsopano - 2008

Mu 2008, MacBook Air yowonda kwambiri komanso yowala kwambiri idabadwa. Apple inalimbikitsa, mwa zina, ndi malonda omwe makompyuta amachotsedwa mu envelopu wamba ndikutsegulidwa ndi chala chimodzi. Owonerera sanasangalale ndi laputopu yatsopano komanso yokongola ya Apple, komanso nyimbo ya "New Soul" ya Yael Naim, yomwe idasewera pamalonda. Nyimboyi idafika pa nambala 100 pa Billboard Hot XNUMX.

Pali App ya izi - 2009

Mu 2009, Apple idabwera ndi zotsatsa zotsagana ndi mawu odziwika bwino akuti "Pali pulogalamu ya izi". Cholinga chachikulu cha kampeniyi chinali kuwonetsa kuti iPhone yakhala chida chosunthika, chanzeru chokhala ndi pulogalamu pazifukwa zilizonse komanso nthawi iliyonse.

Nyenyezi ndi Siri - 2012

Zotsatsa za Apple zokhala ndi anthu otchuka ndizodziwika kwambiri nthawi zambiri. Pamene Apple inayambitsa iPhone 4s ndi wothandizira mawu wa Siri, idaponya John Malkovich, Samuel L. Jackson kapena Zooey Deschanel m'malo olimbikitsa mbali yatsopanoyi. Mu malonda, Siri adayankha momveka bwino ku malamulo a mawu a protagonists, koma zenizeni zinali zosiyana kwambiri ndi malonda.

Zosamvetsetseka - 2013

Zotsatsa za Khrisimasi za Apple ndi mutu kwa iwo okha. Ali maliseche kwathunthu, amayesa kufinya momwe angathere kuchokera kwa omvera, zomwe amapambana kuchita. Malo otchedwa "Misunderstood" adachita bwino kwambiri. Mmenemo, tikhoza kutsata wachinyamata yemwe sangathe kuchotsa maso ake pa iPhone panthawi ya phwando la Khirisimasi. Koma mapeto a malowa adzasonyeza kuti achinyamata sangakhale mmene akuonekera.

https://www.youtube.com/watch?v=A_qOUyXCrEM

Zaka 40 mu Sekondi 40 - 2016

Mu 2016, Apple idakondwerera zaka 40. Pamwambowu, idatulutsa malo makumi anayi ndi awiri opanda ochita zisudzo, zojambula zakale kapena zithunzi (kupatula gudumu loyipa la utawaleza) - owonera amatha kungowonera zolemba pazithunzi za monochrome, ndikupereka chithunzithunzi cha zinthu zofunika kwambiri za Apple.

Sway - 2017

Malo a 2017 otchedwa "Sway" amachitika nthawi ya tchuthi cha Khrisimasi. Maudindo akuluakulu ali ndi ovina awiri achichepere, mahedifoni a AirPods ndi iPhone X. Kuonjezera apo, owonera a ku Czech adzawonadi malo a Czech ndi zolemba "Bakery Aunt Emma" ndi "Rollercoaster" mu malonda. Malonda adajambulidwa ku Prague. Ndipo mfundo ina yochititsa chidwi - odziwika kwambiri, ovina ku New York Lauren Yatango-Grant ndi Christopher Grant, akwatirana m'moyo weniweni.

https://www.youtube.com/watch?v=1lGHZ5NMHRY

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