Malinga ndi akatswiri, 96% ya ogwiritsa ntchito Apple salola kuti mapulogalamu azitsatiridwa

Masabata awiri okha apitawa, Apple idatulutsa iOS 14.5, yomwe idabweretsa imodzi mwazinthu zomwe zimayembekezeredwa - App Tracking Transparency. Ili ndi lamulo latsopano, chifukwa chake pulogalamuyo iyenera kupempha chilolezo cha wogwiritsa ntchito, kaya atha kupeza chilolezo chake. zozindikiritsa ndikutsata mapulogalamu ndi mawebusayiti ena. Mwachisawawa, njirayi imayimitsidwa, chifukwa chake kutsatira kumayimitsidwa. Kampani ya Analytics Flurry tsopano ikubwera ndi deta yatsopano yosonyeza kuti 4% yokha ya ogwiritsa ntchito a Apple ku United States adayambitsa chisankhocho atasinthira ku iOS 14.5. Lolani mapulogalamu kuti apemphe kutsatira.

Kusanthula komweko kunayang'ana ogwiritsa ntchito pafupifupi 2,5 miliyoni tsiku lililonse. Ngati tingafunenso kuyang'ana osati ku USA kokha, koma padziko lonse lapansi, ndi pafupifupi 11 mpaka 13% ya olima apulosi. Monga tanenera kale, Flurry imangoyang'ana pa mfundo yakuti iPhone imalola mapulogalamu kuti afunse konse. Komabe, izi sizikutanthauza kuti ogwiritsa ntchitowa amavomereza kutsatira. Payekha, inenso ndine wa ochepa awa, pazifukwa zosavuta. Ndikufuna kuwona kuti ndi mapulogalamu ati omwe akufuna kunditsata, kapena zifukwa ziti zomwe amatsutsana, ndipo pamapeto pake ndikudina njira yopempha kuti asatsatidwe. Mwachitsanzo Facebook ndi Instagram zikuwopseza kulipira kudzera pawindo lowonekera lomwe limawonekera nthawi yomweyo musanapemphe chilolezo (onani chithunzi pansipa kuti muwone momwe mkangano wawo umawonekera).

Ma chart ochokera ku Flurry ndi mauthenga ochokera pa Facebook ndi Instagram olimbikitsa anthu kuti avomereze kutsatira:

Zithunzi

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Facebook iOS 14.5 ATT

Instagram iOS 14.5 ATT

zindikirani kutsatira: App Tracking Transparency fb smartmockups.com

Kuwonetsetsa Kutsata kwa App

Kufika kwa nkhaniyi kwadzudzulidwa kwambiri ndi Facebook kuyambira kukhazikitsidwa kwa iOS 14 system. Malinga ndi iye, ndi sitepe iyi, Apple ikupha kwenikweni amalonda ang'onoang'ono omwe amadalira kutsatsa kwaumwini, ndipo akukhala mwachinyengo. Iye ngakhale analola sindikizani kutsutsa kwakukulu mu New York Times. Koma posakhalitsa anatembenuka 180 °. Pamsonkhano wina pa Clubhouse social network Zuckerberg adanena, kuti App Tracking Transparency idzayika Facebook pamalo apamwamba, kuwapangitsa kukhala opindulitsa kwambiri. Kodi inuyo muiona bwanji nkhani imeneyi? Kodi ogwiritsa ntchito ali ndi ufulu wachinsinsi, kapena makampani otsatsa ali ndi ufulu wopeza zozindikiritsa izi?