Tsekani malonda

Pamaso pa iPhone, chinthu chodziwika bwino kwambiri pamisonkhano ya Apple chinali kompyuta ya Macintosh. M'zaka za zana lachisanu ndi chitatu lapitalo, pamene Macintosh oyambirira adawona kuwala kwa tsiku, koma kampani ya Cupertino inalibe chizindikiro chofanana. Kodi ulendo wa Apple wokhala ndi dzina la Macintosh unali wotani?

Chaka chinali 1982. Kalata yolembedwa ndi Steve Jobs inafika ku McIntosh Laboratory, yomwe inali ku Birmingham panthawiyo. M'kalata yomwe tatchulayi, woyambitsa mnzake komanso wamkulu wa Apple adapempha oyang'anira McIntosh Laboratory chilolezo chogwiritsa ntchito mtundu wa Macintosh. McIntosh Laboratory (poyamba inali McIntosh) idakhazikitsidwa mu 1946 ndi Frank McIntosh ndi Gordon Gow, ndipo imagwira ntchito yopanga ma amplifiers ndi zinthu zina zomvera. Dzina la kampaniyo lidauziridwa ndi dzina la woyambitsa wake, pomwe dzina la makompyuta am'tsogolo a Apple (omwe anali adakali pachitukuko ndi kafukufuku pa nthawi ya ntchito ya Jobs) adatengera mitundu ya maapulo omwe wopanga adapanga. wa polojekiti ya Macintosh Jef Raskin adakondana naye. Raskin akuti adaganiza zotcha makompyuta pambuyo pa maapulo osiyanasiyana chifukwa adapeza mayina achikazi pamakompyuta amagonana kwambiri. Panthawi imodzimodziyo, Apple ankadziwa za kukhalapo kwa McIntosh Laboratory kampani, ndipo chifukwa cha nkhawa za mkangano womwe ungakhalepo pa chizindikiro cha malonda, adaganiza zogwiritsa ntchito mayina osiyanasiyana a makompyuta awo amtsogolo.

Panalibe mgwirizano ku Apple pa ntchito ya Macintosh. Ngakhale kuti Jef Raskin poyamba ankawona kompyuta yomwe ingapezeke kwa aliyense momwe angathere, lingaliro la Jobs linali losiyana - m'malo mwake, ankafuna kompyuta yomwe, mosasamala kanthu za mtengo wake, idzakhala yabwino kwambiri pagulu lomwe laperekedwa. Chimodzi mwa zinthu zomwe onse awiri adagwirizana ndi dzina la kompyuta. "Timakonda kwambiri dzina la Macintosh," adalemba Steve Jobs m'kalata yake kwa Purezidenti wa McIntosh Laboratory Gordon Gow panthawiyo. Apple imakhulupirira kuti idzatha kuchita mgwirizano ndi McIntosh Laboratory, koma ngati ikanakhala ndi dzina la MAC monga chidule cha Mouse-Activated Computer posungira makompyuta ake amtsogolo. Mwamwayi Apple, Gordon Gow adawonetsa kufunitsitsa kukambirana ndi Jobs, ndipo adapatsa Apple chilolezo chogwiritsa ntchito dzina la Macintosh atalipira ndalama zandalama - zomwe zidanenedwa kuti zinali pafupifupi madola masauzande.

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