Amaya Toman Ngakhale Khrisimasi - komanso zotsatsa za Khrisimasi zochokera ku Apple - zikadali kutali, tidzazikumbukirabe m'magawo amasiku ano a mbiri yakale. Mu theka lachiwiri la Ogasiti 2014, kutsatsa kwa iPhone kunapatsidwa Mphotho yapamwamba ya Emmy. Malo otchedwa "Misunderstood" adalimbikitsa ma iPhone 5 atsopano panthawiyo ndipo mwamsanga adagonjetsa mitima ya anthu, komanso akatswiri otsatsa ndi malonda.
Malonda a iPhone okhala ndi mutu wa Khrisimasi adapatsa Apple Mphotho ya Emmy ya Best Ad of the Year. Ndizosadabwitsa kuti idakhudza anthu ambiri ndi chiwembu chake - ilibe chilichonse chomwe ambiri aife timakonda za malonda a Khrisimasi - banja, chikondwerero cha Khrisimasi, malingaliro ndi nkhani yaying'ono yogwira mtima. Zimazungulira wachinyamata wa taciturn yemwe samasiya iPhone yake atafika paphwando labanja la Khrisimasi. Ngakhale kuti msinkhu wake ukhoza kuwoneka ngati akuthera maholide a Khrisimasi akusewera masewera kapena kutumizirana mameseji ndi abwenzi, zawululidwa kumapeto kwa malonda kuti wakhala akugwira ntchito pa mphatso yopangidwa ndi manja kwa banja lake lonse.
Zotsatsazo zidakumana ndi kulandiridwa koyenera, koma kutsutsidwa sikunapewedwenso. Okambirana pa intaneti adadzudzula malowa, mwachitsanzo, kuti ngakhale munthu wamkulu adagwira iPhone yake molunjika nthawi yonseyi, kuwombera komwe kudachitika pa TV kunali kowonekera. Komabe, ngakhale panali zolakwika zing'onozing'ono, adakopa mitima ya owonerera ambiri kuchokera kwa anthu wamba komanso akatswiri. Anatha kufotokoza mwaluso kwambiri kusinthasintha ndi kugwiritsidwa ntchito kwa matekinoloje atsopano kuchokera ku Apple ndipo panthawi imodzimodziyo amasuntha omvera m'njira yomwe mwina malonda a Khrisimasi okha angathe.
Koma zoona zake n'zakuti iPhone 5s anabwera ndi zinthu zosangalatsa kwenikweni ndi ntchito kuphatikizapo luso lalikulu kuwombera. Sizinatenge nthawi ndipo filimu yotchedwa Tangerine, yomwe inawombera pa iPhone iyi, idawonekeranso pa Sundance Film Festival. M'zaka zotsatira, Apple inayamba kulimbikitsa luso la kamera la mafoni ake kwambiri, ndipo patapita nthawi, kampeni ya "Shot on iPhone" inayambikanso.
Mphotho ya Emmy ya malonda a "Misunderstood" mwachilengedwe idapita osati ku Apple kokha, komanso kwa kampani yopanga Park PIcturers ndi bungwe lotsatsa TBWA\Media Arts Lab, lomwe lagwirapo kale ntchito ndi Apple m'mbuyomu. Apple idakwanitsa kumenya opikisana nawo monga General Electric, Budweiser ndi mtundu wa Nike ndi malonda ake a Khrisimasi a iPhone 5s. Koma sikunali koyamba kuti kampani ya Cupertino ilandire mphotho yapamwambayi chifukwa cha ntchito yake. Mu 2001, otchedwa "technical Emmy" anapita ku Apple chifukwa cha ntchito yake yokonza madoko a FireWire.
Chitsime: Chipembedzo cha Mac
