Amaya Toman Zaka za m'ma 1997 - makamaka kwa nthawi yayitali - sinali nthawi yopambana kwambiri kwa Apple. June 500 inatha ndipo Gil Amelio adakhala masiku 56 akuwongolera kampaniyo. Kutayika kotala kotala kwa $ 1,6 miliyoni kunathandizira kwambiri kutayika kwathunthu kwa $ XNUMX biliyoni.
Potero Apple inataya ndalama zake zonse kuyambira chaka chachuma cha 1991. Mwa magawo asanu ndi awiri apitawa, kampaniyo inali yofiira kwa asanu ndi limodzi mwa iwo, ndipo zinkawoneka ngati palibe chiyembekezo. Kuphatikiza apo, pa tsiku lomaliza la gawo lomwe tatchulali, mwiniwake wosadziwika adagulitsa 1,5 miliyoni zamagawo ake a Apple - pambuyo pake. anasonyeza, kuti wogulitsa wosadziwika anali Steve Jobs mwiniwake.
Panthawiyo, Jobs anali akugwira kale ntchito ku Apple monga wothandizira, ndipo adanena poyang'ana kuti adagwiritsa ntchito chifukwa adataya chikhulupiriro chake chonse ku kampani ya Cupertino. "Ndinataya chiyembekezo chonse kuti board of director a Apple atha kuchita chilichonse," adatero. Jobs adatero, ndikuwonjezera kuti samaganiza kuti katunduyo akwera pang'ono. Koma si munthu yekhayo amene ankaganiza choncho panthawiyo.
Izo zikhoza kukhala chidwi inu
Gil Amelio poyamba ankawoneka ngati mbuye wa kusintha, munthu yemwe angatsitsimutse Apple mozizwitsa ndikuyikweza kudziko la manambala akuda. Pamene adalowa nawo Cupertino, adali ndi chidziwitso chochuluka mu engineering ndipo adawonetsanso luso lake ndi kusuntha kwanzeru, kopambana. Anali Gil Amelio amene anakana zogula ndi Sun Microsystems. Mwachitsanzo, adaganizanso zopitiliza kupereka ziphaso zamakina ogwiritsira ntchito Mac ndipo adakwanitsa kuchepetsa ndalama za kampaniyo (mwatsoka mothandizidwa ndi kudulidwa kosalephereka kwa ogwira ntchito).
Pazifukwa zosatsutsika izi, Amelio adadalitsidwa kwambiri - pa nthawi yomwe anali mtsogoleri wa Apple, adalandira malipiro a madola pafupifupi 1,4 miliyoni, pamodzi ndi mabonasi ena mamiliyoni atatu. Kuonjezera apo, adapatsidwanso zosankha zamtengo wapatali zomwe zimapindulitsa kangapo malipiro ake, Apple anam'patsa ngongole yachiwongola dzanja chochepa cha madola mamiliyoni asanu ndikulipira kugwiritsa ntchito ndege yapadera.
Malingaliro otchulidwawa adawoneka bwino, koma mwatsoka zidapezeka kuti sizinagwire ntchito. Ma clones a Mac adatha molephera, ndipo mphotho zabwino zomwe Amelia adachita zidapangitsa kuipidwa kwambiri pakuchotsa antchitowo. Pafupifupi palibe amene adawona Amelia ngati munthu yemwe angapulumutse Apple.
Gil Amelio (CEO wa Apple kuyambira 1996 mpaka 1997):
Zithunzi
Pamapeto pake, kuchoka kwa Amelia ku Apple kunakhala lingaliro labwino kwambiri. Poyesa kusintha mawonekedwe okalamba a System 7 ndi china chatsopano, Apple idagula kampani ya Jobs NeXT, pamodzi ndi Jobs mwiniwake. Ngakhale poyamba adanena kuti alibe zolinga zokhalanso mtsogoleri wa Apple, adayambanso kuchita zinthu zomwe zinapangitsa kuti Amelia asiye ntchito.
Pambuyo pake, Jobs pamapeto pake adatenga ulamuliro wa kampaniyo ngati wotsogolera kwakanthawi. Nthawi yomweyo adayimitsa ma clones a Mac, ndikudula kofunikira osati mwa ogwira ntchito okha, komanso m'mizere yazinthu, ndikuyamba ntchito pazatsopano zomwe amakhulupirira kuti zitha kugunda. Pofuna kulimbikitsa khalidwe la kampaniyo, adaganiza zolandira dola imodzi yophiphiritsira pachaka pantchito yake.
Kumayambiriro kwa chaka chotsatira, Apple adabwereranso mukuda. Nthawi ya zinthu monga iMac G3, iBook kapena OS X idayamba, zomwe zidathandizira kutsitsimutsanso ulemerero wakale wa Apple.
Gil Amelio ndi Steve Jobs
Zida: Chipembedzo cha Mac, CNET
