Amaya Toman Inali theka lachiwiri la January 1984 pamene, m'gawo lachitatu la Super Bowl, malo a Apple otchedwa 1984 adawonekera panthawi yopuma malonda. oyang'anira poyamba sankafuna konse kuti alowe m'dziko.
Izo zikhoza kukhala chidwi inu
Mosakayikira malonda otchuka kwambiri pa TV pakompyuta m'mbiri, malondawo adatsogoleredwa ndi mtsogoleri wa Alien ndi Blade Runner Ridley Scott. Komabe, pafupifupi sanaulutse. Monga ambiri (koma osati onse) otsatsa a Apple pazaka zambiri, kutsatsa kwa "1984" sikunachedwe kuyang'ana zomwe zidachitika pamakompyuta aposachedwa a Apple. M’malo mwake, anagogomezera mbali ya filosofi ya zinthu. Apple anali wamng'ono, wamaganizo osiyana akupita kukamenyana ndi chimphona chachikulu cha IBM, chomwe chinalinso chogwira ntchito pamsika wamakompyuta panthawiyo.
Izo zikhoza kukhala chidwi inu
Kuwuluka padziko lonse lapansi ndi Apple Zotsatsazi zikuwonetsa tsogolo loyipa momwe anthu wamba, owoneka ngati ofanana amakhala ndikumvetsera munthu wofanana ndi Big Brother akulankhula za ulemerero wa gulu. Wopanduka yemwe ali ndi kabudula wonyezimira wonyezimira, wowonetsedwa mu kanema ndi wothamanga waku Britain, wochita masewero, wachitsanzo ndi woyimba Anya Major, amalowa muholo ndikuponya nyundo pazenera ndi munthu wolankhula.
Malowa mosakayikira anali osiyana kwambiri ndi malonda omwe amapezeka pakompyuta nthawiyo, choncho ankawoneka ngati otsutsana ndi ambiri mu kampani. Koma oyambitsa nawo a Apple Steve Jobs ndi Steve Wozniak adakonda, pomwe CEO John Sculley sanali wotsimikiza za izi, ngakhale adakonda kulimba mtima kwa malowo. Sculley ndithudi sanali yekha m'kukayikira kwake. Komabe, a board of director a Apple nawonso akukhulupirira kwambiri kuti kutsatsa kuyenera kuulutsidwa. Mike Markkula akuti adalankhula zothetsa mgwirizano ndi bungwe lotsatsa malonda, pomwe membala wina wa board, Philip S. Schlein, wamkulu wa nthambi ya California ya Macy's, sananene chilichonse koma kuyika mutu wake m'manja.
Zithunzi
Pamapeto pake, gululo lidabwera ndi pulani yamphindi yomaliza yogulitsa malo otsatsa ku Apple panthawi ya Super Bowl airtime. Lachisanu masewerawa asanachitike, Hertz adati agula chipika chimodzi cha 800, pomwe Heinz adati agula china. Izi zidasiya Apple ndi mphindi imodzi yolipira yolipira $000. Ndipo popeza palibe wogula yemwe adapezeka mphindi yomaliza, Cupertino adaganiza zofalitsa zotsatsazo.
Anthu opitilira 77 miliyoni adawonera Super Bowl chaka chimenecho, zomwe ambiri ku Apple mwina sanazindikire. Mwachitsanzo, Steve Jobs adanena munkhaniyi kuti sakudziwa munthu m'modzi yemwe amawonera Super Bowl. Bill Atkinson, membala wofunikira wa timu ya Macintosh, sanali wokonda masewera. Anaphonya masewerawo kwathunthu ndipo adadikirira mpaka Lolemba kuti adziwe momwe zinthu zidayendera. Mamembala enawo adasewera, koma kungowonera zotsatsa zakampani yawo. Ngakhale Steve Hayden, yemwe adapanga malondawo, adaphonya kuwulutsa kwake. Popanda chidwi ndi mpira waku America, anali yekha kunyumba akutsuka mbale pomwe foni yake idalira atatha kuwunika. Anali Jay Chiat, woyambitsa bungwe lomwe linapanga malonda. "Mukumva bwanji kukhala nyenyezi?" Chiat anakuwa pafoni. "Zabwino," Adayankha choncho Hayden. "Osangondipempha kuti ndichite chaka chamawa," anawonjezera.
Zithunzi
M'zaka zaposachedwa, makampani ambiri ndi makanema apa TV akhala akuchitira chipongwe kapena kupereka ulemu ku malonda odziwika bwino a Apple. Mu 2004, pamene malonda a "1984" adakondwerera zaka zake za 20, Apple adatulutsa mtundu wosinthidwa momwe protagonist adavala iPod pa lamba wake. Mu 2020, kampani yomanga Epic Games, yomwe imapanga masewera a Fortnite, idatulutsidwa Baibulo lachipongwe, zomwe zimayika Cupertino pa udindo wa kukhazikitsidwa kwakukulu, koipa. Ngakhale mmodzi wa Oyimira pulezidenti aku Czech.
Ngakhale kuyesayesa kwina kwa Apple kwakhala kokulirapo, zotsatsa za Super Bowl Mac zikadali zopambana kwambiri pakampani pankhani yotsatsa. Idayambitsa Macintosh, yomwe idagulitsidwa posachedwa, panjira yopambana. Mu Epulo 1984, Apple idadzitamandira kuposa Macintoshes 50 ogulitsidwa.
