Amaya Toman Pali ochepa mafani a Apple omwe sadziwa za kampeni yotsatsa ya Pezani Mac. Zinali zotsatsira komanso zoseketsa zamalonda, zomwe zimatsindika ubwino wa Mac pa Windows PC yokhazikika. Kampeniyo inali yotchuka kwambiri, koma Apple idathetsa mwakachetechete mu Meyi 2010.
Kampeni ya "Pezani Mac" idayamba mu 2006, panthawi yomwe kampani idasinthira ma processor a Intel pamakompyuta ake. Steve Jobs ankafuna kubweretsa padziko lonse zotsatsira zomwe zingasonyeze bwino kusiyana pakati pa Macs atsopano ndi makompyuta okhazikika - mavidiyo omwe mpikisano ukhoza kumenyedwa bwino. Idawonetsa Justin Long ngati Mac wachinyamata wozizira, pomwe wanthabwala John Hodgman adawonetsa PC yachikale, yosagwira ntchito. Zotsatsa za "Pezani Mac", monga makampeni a "Ganizirani Zosiyana" kapena "Silhoutte", zakhala zosaiŵalika komanso zodziwika bwino za maapulo.
Zithunzi
Opanga kuchokera ku bungwe la TBWA Media Arts Lab adayang'anira zotsatsazo, ndipo ntchitoyi akuti idawapatsa ntchito yambiri - koma zotsatira zake zidali zoyenerera. Executive Creative Director Eric Grunbaum adalongosola momwe malonda adapangidwira patsamba la Campaign:
"Pambuyo pa miyezi isanu ndi umodzi ndikugwira ntchitoyo, ndinali kusefa kwinakwake ku Malibu ndi director director a Scott Trattner ndipo tidakambirana za kukhumudwa poyesa kupeza lingaliro lolondola. Ndinamuuza kuti, 'Mukudziwa, zili ngati tiyenera kumamatira ku mfundo zoyambira. Tiyenera kukhala Mac ndi PC mbali mbali ndi kunena: Iyi ndi Mac. Imachita bwino A, B, ndi C. Ndipo iyi ndi PC, ndipo imachita bwino D, E, ndi F.' Ndimakumbukira kuti, ‘Bwanji ngati ife mwanjira ina titaphatikiza onse opikisana nawo? Mnyamata wina anganene kuti ndi Mac ndipo winayo anganene kuti ndi PC. Mac akhoza kusewera mozungulira pa PC ndikuyankhula za kuthamanga kwake.'
Pambuyo pamalingaliro awa, zinthu zidayamba kuyenda ndipo imodzi mwama kampeni otsatsa a Apple idabadwa.
Inde, palibe chimene chinapita popanda kutsutsidwa. Seth Stevenson adatcha kampeniyo "yoyipa" m'nkhani yake ya magazini ya Slate. Charlie Brooker adalembera The Guardian kuti momwe ochita sewero onsewa amadziwikira mu mtundu waku Britain (Mitchell mu sitcom Peep Show adawonetsa neurotic underdog, pomwe Webb wodzikonda) angakhudze momwe anthu angawonere Macs ndi ma PC.
Kutha kwa kampeni
Kampeni ya "Pezani Mac" idachitika ku United States pazaka zingapo zotsatira. Anatsogoleredwa ndi Phil Morrison ndipo anali ndi malo makumi asanu ndi limodzi mphambu zisanu ndi chimodzi ndipo pang'onopang'ono anafalikira ku mayiko ena - Baibulo la British, mwachitsanzo, David Mitchell ndi Robert Webb. Malo omaliza a kampeni yonse adawonekera pa TV mu Okutobala 2009 ndikupitilira patsamba la kampani ya Apple. Koma pa May 21, 2010, chigawocho chinalowa m’malo mwa tsambalo n’kuyamba kutsatsa malonda "Chifukwa Chiyani Mumakonda Mac". Pakadali pano, malonda a TV a kampani ya Cupertino adayamba kuyang'ana kwambiri pa iPhone, yomwe imayimira chimodzi mwazinthu zofunika kwambiri za Apple.
Koma matembenuzidwe a "Pezani Mac" anali amphamvu komanso okhalitsa. Otsatsa alandila ma parodies osiyanasiyana - imodzi mwazosadziwika bwino imalimbikitsa Linux, Valve adatchulapo kampeni pa kukwezedwa nsanja ya Steam ya Mac.
Izo zikhoza kukhala chidwi inu
