Amaya Toman 1984 inali chaka chofunikira kwambiri kwa Apple. Ichi chinali chaka chomwe Macintosh yoyamba, yomwe Apple idalimbikitsa panthawiyo SuperBowl mothandizidwa ndi malo ake achipembedzo omwe amatchedwa "1984", adawona kuwala kwatsiku. Kampaniyo inkayembekezera kuti kompyuta yake yatsopano idzagulitsidwa ngati lamba wonyamula katundu, koma mwatsoka sizinali choncho, ndipo inali nthawi yolimbikitsa malonda mwanzeru.
Izo zikhoza kukhala chidwi inu
Apple ndiye adatsogozedwa ndi John Sculley, yemwe adaganiza zoyambitsa kampeni yatsopano. Cholinga chake chinali kulimbikitsa ogwiritsa ntchito kugula makina atsopano a Apple kunyumba kapena bizinesi yawo. Pulogalamuyi idatchedwa "Yesani Kuyendetsa Macintosh", ndipo omwe ali ndi chidwi akhoza kuyesa Macintosh kunyumba kwa maola makumi awiri ndi anayi. Anafunikira zochepa kuti achite izi - kirediti kadi yomwe wogulitsa wovomerezeka wakumaloko adawabwereketsa Macintosh. Oyang'anira kampaniyo akuyembekeza kuti ogwiritsa ntchito azitha kupanga mgwirizano wamphamvu ndi kompyuta yobwereka panthawi yoyesa masana kuti pamapeto pake adzasankha kugula.
Apple inali yokondwa kwambiri ndi kampeniyi, ndipo anthu pafupifupi 200 adagwiritsa ntchito mwayiwu. Poyambitsa kampeni, Apple idayika ndalama zokwana madola 2,5 miliyoni, zomwe zidalipira masamba khumi ndi awiri mumagazini ya Newsweek ya Novembala. Tsamba lomaliza lotsatsa lidali lopindika ndikufotokozera mwatsatanetsatane kuthekera kobwereka Macintosh. Tsoka ilo, zotsatira za ndawala sizikanatha kufotokozedwa ngati zokhutiritsa mosakayikira. Kwa ogwiritsa ntchito ambiri, ngakhale Macintoshes omwe adabwereka adadzutsa chidwi chomwe amafunidwa, izi sizinafikitse kugula komaliza kwa makompyuta ambiri aiwo, pazifukwa zosiyanasiyana. Otsatsa sanasangalale ndi kampeniyi, akudandaula za kusowa kwakukulu kwa katundu wa chitsanzo chomwe chatchulidwa.
Zithunzi
Osati pazifukwa izi zokha, Apple pamapeto pake idasankha kusapanganso kampeni yofananira. Sizinali chabe kuti kampeni ya "Test Drive a Macintosh" idalephera kukwaniritsa malonda a Macintosh oyamba omwe oyang'anira Apple adalota. Kampeniyo sinapindule kwambiri ndi zitsanzo zobwereketsa, zomwe, ngakhale kuti zinali zoyeserera zazifupi, zidabwezedwa kuchokera kwa oyesa omwe ali mumkhalidwe woyipa kwambiri, pomwe, ngakhale kuwonongeka ndi kuvala zina kuwonekera, sikunali koopsa kotero kuti kunali kotheka funa chindapusa chokwanira chokwanira kuchokera kwa woyesa.
