Thorsten Heins mu zokambirana za Bloomberg pa imfa yomwe ikubwera ya mapiritsi:
"Zaka zisanu kuchokera pano, sindikuganiza kuti padzakhala chifukwa chokhala ndi piritsi," adatero Heins poyankhulana dzulo pamsonkhano wa Milken Institute ku Los Angeles. "Mwinamwake china chake chokhala ndi chophimba chachikulu mu phunziroli, koma osati piritsi kapena china chilichonse chonga icho. Mapiritsi okha si njira yabwino kwambiri yochitira bizinesi. ”
…anatero mkulu wa kampani ina yomwe inalephera kugulitsa mapiritsi. PlayBook yagulitsa 2,37 miliyoni m'zaka zake ziwiri, pomwe Apple idagulitsa ma iPads 19,5 miliyoni m'gawo lomaliza lachuma lokha. Kwa Heins, gawo la piritsilo silikukwanira m'sitolo, motero adakonda kulengeza kuti wamwalira mkati mwa zaka zisanu, ngakhale msika ukukulirakulira.
Poganizira zolephera komanso kukula kwa masheya akampani pazaka zisanu zapitazi, Thorsten Heins akuyenera kudzifunsa ngati BlackBerry ikadakhalapo mu theka lazaka khumi ...
Sindigula hardware, koma ndimagula SERVICE yomwe HW imandibweretsera.
Thorsten Heins ndi gulu lake adalephera kumvetsetsa kuti mapiritsi si chinthu, koma PLATFORM yoperekera SERVICES. Palibe amene amasamala za kuchuluka kwa purosesa, koma timakonda kugwiritsa ntchito mautumiki mosavuta. Kupatula apo, ndife aulesi mwachilengedwe :-) Timakonda kusefa pa foni yam'manja/tabuleti kwinaku tikuwonera TV kuposa kuyenda masitepe angapo kupita kuofesi kupita ku laputopu ndikudikirira kuti iyambike...
Blackberry mwina idzasowa kapena kugulidwa ndi wina yemwe adzagwiritse ntchito HW yawo popereka chithandizo, monga momwe Nokia idagwiritsidwira ntchito ndi Microsoft popereka ntchito zokhudzana ndi Windows. Sindikhulupirira kuti BlackBerry angasinthe njira yawo ndikumasula lingaliro lawo la iTunes kwa BlackBerry mkati mwa chaka, komwe angapereke zambiri zochepa. Panthawi yomwe ali ndi gawo la msika m'magawo a peresenti, palibe amene angalankhule nawo za kudzipatula.
Chiyembekezo cha kampaniyo sichimayendetsedwa ndi mitengo yamagulu, monga tikuwonera ndi magawo a Apple. Chifukwa chake ngati alibe mphamvu tsopano ndikuyichotsa pakatha chaka chimodzi kapena ziwiri, ndi nthawi yoti muchite bwino, Blackberry.
Sabata yapitayo ndinagulitsa iPhone 4S yanga ndikugula BlackBerry yeniyeni. Koma sindinachotse nsanja ya iOS, ndipo sindikufunanso (ndinagula iPad 4). Ndinangoona kuti sikofunikira kukhala ndi iPhone ndi iPad pamodzi. Ndili ndi mabulosi akutchire otsika mtengo a imelo ndipo ndimachita zina zonse pa iPad. Chifukwa chake ndingadane nazo ngati Blackberry adagwa ndikakhala ndi foni kuchokera kwa iwo, yomwe ndimakhutira nayo.
mabulosi akuda afa kale