Michal Marek Pambuyo dzulo kulengeza kwa zotsatira zachuma kwa kotala yachiwiri yazachuma ya 2015 idatsatiridwa ndi msonkhano wachikhalidwe ndi akuluakulu a Apple akuyankha mafunso kuchokera kwa akatswiri ndi atolankhani. Panthawiyi, Tim Cook adawonetsa makamaka kukula kosangalatsa kwa chaka ndi chaka kwa iPhone, kuyambitsidwa kwachangu kwa Apple Pay, kulandila kwabwino kwa zinthu zatsopano komanso, mwachitsanzo, ntchito zake ku Europe. Apple Watch ndi dongosolo lokulitsa malonda ake kumayiko ena zidayambanso kupsa.
Atha kukhala okondwa kwambiri ndi malonda a iPhone ku Cupertino. Chimodzi mwa ziwerengero zabwino kwambiri ndi 55 peresenti ya kukula kwa chaka ndi chaka. Koma Tim Cook amasangalalanso ndi mfundo yoti ogwiritsa ntchito mafoni omwe ali ndi machitidwe osiyanasiyana amakhudzidwa kwambiri ndi ma iPhones omwe alipo. Pafupifupi gawo limodzi mwa magawo asanu mwa ogwiritsa ntchito iPhone omwe analipo adasinthira ku iPhone 6 kapena 6 Plus. IPhone idachita bwino kwambiri m'misika yomwe ikukula, pomwe malonda adakula ndi 63 peresenti pachaka.
Zopambana muutumiki
App Store inalinso ndi kotala lalikulu, yokhala ndi mbiri ya ogwiritsa ntchito omwe amagula. Ti nawonso anathandizira mbiri mbiri sitolo app. App Store idakula ndi 29% pachaka, ndipo chifukwa cha izi, Apple idapeza phindu lalikulu kwambiri pantchito zake - $ 5 biliyoni m'miyezi itatu.
Tim Cook adalankhulanso za kukhazikitsidwa mwachangu kwa Apple Pay ndikuwunikira mgwirizano ndi Best Buy chain, yomwe Apple idakwanitsa kukhazikitsa mgwirizano. Chaka chino, anthu aku America azilipira ndi iPhone kapena Apple Watch yawo m'masitolo onse ogulitsa zinthu zamagetsi. Nthawi yomweyo, Best Buy ndi gawo lake MCX Consortium, zomwe zimalola mamembala ake kugwiritsa ntchito Apple Pay oletsedwa. Komabe, m'chilimwe, zikuwoneka kuti makontrakitala okhawo atha, chifukwa chake Best Buy ikhoza kufikiranso ntchito yolipira ya Apple.
Kuphatikiza pa Apple Pay, Cook adayamikiranso kukhazikitsidwa kwa ntchito zokhudzana ndi thanzi la Apple. Kugwiritsa ntchito ndi chithandizo Thanzi, malo osungiramo deta yathanzi, ali kale kuposa 1000 mu App Store Komanso, zaposachedwa ResearchKit, yomwe Apple ikufuna kusintha kafukufuku wamankhwala. Kupyolera mu izo, odwala 87 atenga nawo mbali pa kafukufuku.
Mkulu wa Apple adakhudzanso zoyesayesa za Apple zachilengedwe. Pansi pa Cook ndi Lisa Jackson, wachiwiri kwa purezidenti wa Apple pazachilengedwe, kampaniyo ikuyesera kuchita momwe ingathere zachilengedwe. Umboni waposachedwa kwambiri womwe Cook sanaiwale kutchula ndi kugula nkhalango ku North Carolina ndi Maine. Onse pamodzi, amaphimba dera la 146 masikweya kilomita ndipo amapangidwa kuti azigwiritsidwa ntchito popanga zachilengedwe zamapaketi odziwika bwino azinthu za Apple.
Apple idayikanso ndalama zambiri m'malo awiri atsopano a data. Awa ali ku Ireland ndi Denmark ndipo ndi malo akuluakulu a kampaniyo. Apple idawononga madola mabiliyoni awiri pa iwo, ndipo gawo lawo lalikulu lidzakhala kugwiritsa ntchito mphamvu kuchokera ku 87% zongowonjezwdwa magwero kuyambira tsiku loyamba logwira ntchito. Apple imagwiritsa ntchito kale XNUMX% mphamvu zowonjezera ku US ndi XNUMX% padziko lonse lapansi.
Komabe, kampaniyo sinasiye khama lake ndipo yagwiranso ntchito ku China. M'chigawo cha Sichuan, Apple ndi anzawo angapo adzamanga famu ya solar ya megawati 40 yomwe izipanga mphamvu zambiri kuposa zomwe Apple amagwiritsa ntchito m'maofesi ake onse aku China.
Cook nayenso adadzitamandira kuti Apple ikupanga ntchito zolemekezeka za 670 ku Ulaya, zambiri zomwe zabwera chifukwa cha kupambana kwa App Store. Zapanga ndalama zokwana $000 biliyoni kwa opanga ku Europe kuyambira pomwe zidakhazikitsidwa mu 2008.
Mawonedwe ambiri mu June
Kupatula apo, osunga ndalama amakonda kwambiri zopindulitsa zawo ndipo koposa zonse pakupambana kwazinthu za Apple. Koma ngakhale inu munali ndi chinachake chokondweretsa Cook. Bwana wa Apple adawonetsa chisangalalo chake polandila MacBook yatsopano, yomwe yangogulitsidwa kwa milungu iwiri yokha. Apple idachitanso bwino kwambiri ndi ntchito ya HBO Tsopano, yomwe, chifukwa cha mgwirizano ndi HBO, imaperekedwa pazida zake za iOS ndi Apple TV. Omwe ali ndi chidwi ndi mapulogalamu opangidwa ndi HBO sadaliranso ma TV.
Koma tsopano chidwi chili pa Apple Watch, chowonjezera chaposachedwa kwambiri pazambiri za Apple komanso chinthu choyamba chomwe chidapangidwa kuyambira pachiyambi pansi pa wolowa m'malo wa Jobs, Tim Cook. Woimira wamkulu wa Apple adawonetsa pamwamba pa kulandiridwa kwabwino kwambiri ndi opanga, omwe akonzekera kale mapulogalamu 3500 a Apple Watch. Poyerekeza, mapulogalamu 2008 adakonzekera iPhone pomwe App Store yake idakhazikitsidwa mu 500. Kenako mu 2010, iPad itabwera pamsika, mapulogalamu 1000 anali kuyembekezera. Ku Apple, adayembekeza kuti Apple Watch ikwanitsa kupitilira cholinga ichi, ndipo kuchuluka kwa mapulogalamu omwe akukonzekera wotchiyo ndikopambana kwambiri.
Zachidziwikire, Cook adawonetsanso chidwi ndi chidwi ndi Apple Watch komanso zabwino zomwe zidawonekera pa intaneti ogwiritsa ntchito oyamba atayesa. Vuto, komabe, ndikuti kufunikira kwa mawotchi ndikokwera kwambiri kuposa zomwe Apple imatha kupanga. Cook adalungamitsa izi ponena kuti Watch imabwera m'mitundu yambiri kuposa zinthu zina zakampani. Kampaniyo imafunikira nthawi kuti idziwe zomwe ogwiritsa ntchito amakonda ndikusintha zomwe akupanga. Malingana ndi Cook, komabe, Apple ali ndi zambiri zokhudzana ndi chinthu chonga ichi, ndipo wotchi iyenera kufika kumisika ina kumapeto kwa June.
Atafunsidwa za malire a Watch, Tim Cook adayankha kuti ndizotsika kuposa avareji ya Apple. Koma zimanenedwa kuti ndizofanana ndi zomwe amayembekezera ku Apple, ndipo malinga ndi iye, ndizabwinobwino kuti ndalama zopangira zimakhala zokwera poyambira kupanga. Ku Apple, iwo amati, amayenera kudutsa gawo lophunzirira, ndipo kupanga kumakhala kothandiza kwambiri ndipo motero kumatsika mtengo pakapita nthawi.
Ngakhale kutsika kwa malonda, Tim Cook akuwonanso momwe zinthu zozungulira iPad zilili zabwino. Bwana wa Apple adavomereza poyera kuti ma iPhones akuluakulu ali ndi vuto pakugulitsa kwa iPad. MacBook ang'onoang'ono, opepuka amawononganso chimodzimodzi. Komabe, palibe anthu oipa ku Apple, ndipo malinga ndi Cook, zinthu zidzakhazikika m'tsogolomu. Kuphatikiza apo, Cook akuwonabe kuthekera kwakukulu mu mgwirizano ndi IBM, yomwe ikuyenera kubweretsa iPads mumagulu amakampani. Komabe, ntchitoyi ikadali yoyambirira kwambiri kuti ingathe kubala zipatso zowoneka bwino.
Cook ndiye ananena kuti amasangalala kwambiri ndi ma iPads mu ziwerengero, pomwe piritsi la Apple limaphwanya mpikisano. Izi zikuphatikiza kukhutira kwa ogwiritsa ntchito, komwe kuli pafupifupi 100 peresenti, komanso, ziwerengero zakugwiritsa ntchito ndi ntchito za iPads zogulitsidwa.
Chitsime: iMore
Photo: Franck Lamazou
Zikomo chifukwa cha nkhaniyi, ndikufuna kunena kuti App Store yakhala ikupezeka kuyambira Julayi 2008.
Ndiko kulondola, zili m'nkhaniyi, koma nthawi ina dzanja linagwera pa kiyibodi. Zikomo, zokhazikika.