Tsekani malonda

Chaka cha 2014 chidadziwika ndi mitu yayikulu yambiri yomwe idakhudza Apple ndi dziko lozungulira. Utsogoleri wapamwamba wa kampani ya apulo unali kusintha, monga momwe zinalili ndi katundu wake, ndipo Tim Cook ndi anzake adayeneranso kuthana ndi milandu yambiri kapena milandu. Ndi zinthu zofunika ziti zomwe 2014 idabweretsa?

Apple ya Tim Cook

Mfundo yakuti Apple sakulamulidwanso ndi Steve Jobs ikuwonetsedwa ndi filosofi yosiyana pakupanga zinthu zatsopano komanso kuchuluka kwa kusintha komwe akuluakulu a Apple adakumana nawo m'miyezi khumi ndi iwiri yapitayo. Mtsogoleri wamkulu Tim Cook tsopano ali ndi gulu lozungulira iye lomwe akuwoneka kuti akukhulupirira kwathunthu, ndipo wadzaza maudindo ambiri ofunika ndi anthu "ake". Wachibadwidwe wa Alabama sanayiwale mutuwo pamene akusintha antchito kusiyana kwa antchito, i.e. nkhani yomwe kumayambiriro kwa chaka anakambirana.

M'magulu ochepetsetsa kwambiri a mamanenjala omwe amayendetsa Apple, zosintha ziwiri zazikulu zachitika. Pambuyo pa zaka khumi zopambana kwambiri adapuma pantchito CFO Peter Oppenheimer ndi Cook monga wolowa m'malo mwake anasankha Luca Maestri wodziŵa bwino ntchitoyo, amene anatenga udindowu mu June. Titha kuwona ngati kusintha kofunikira kwambiri - kuchokera pamalingaliro a kasitomala, yemwe ayenera kumukhudza kwambiri. mkulu watsopano wa zogulitsa ndi malonda pa intaneti, Angela Ahrendts.

Mayi wazaka makumi asanu ndi zinayi zakubadwa anakwanitsa zaka zisanu ndi zitatu kuti azigwira ntchito ku Apple. Ngakhale asanayambe ku Cupertino mu May anakwanitsa kupambana British Empire Award. Ngakhale chaka chino, Ahrendtsová akuwoneka kuti akudziwa bwino malo atsopano, komwe m'malo mwa malaya odziwika bwino amayenera kudzipereka ku iPhones ndi iPads, mu 2015 titha kuwona zotsatira zenizeni za ntchito zake. Apple Watch yatsopano, mwachitsanzo, idzagulitsidwa, yomwe ikhoza kukhala pansi pa Ahrendts - kugwirizanitsa dziko laumisiri ndi mafashoni.

Tim Cook adawonetsa kuthandizira kusiyanasiyana kwa ogwira ntchito komanso kuthandizira kwaufulu kwa anthu ochepa chaka chonse, ndipo adawonetsa mu Ogasiti. kuwonetsera kwa wachiwiri kwa Purezidenti pa webusaiti ya kampani, pakati pawo palibe kusowa akazi awiri, mmodzi wakhungu lakuda. Panthawi imodzimodziyo, asanafike Ahrendts, Apple analibe woimira kugonana kosangalatsa mu kayendetsedwe ka mkati. Kuyambira ulamuliro wa Steve Jobs amuna ochepa okha amphamvu kwambiri adatsalira pamalo amodzi. Ndipo ngakhale sizimayankhulidwa mochuluka, bungwe la oyang'anira ndilofunikanso kwa woyang'anira wamkulu, makamaka poyang'ana kukhulupilira, kumene membala wotumikira kwa nthaŵi yaitali, Bill Campbell, analoŵedwa m’malo ndi mkazi wina, Sue Wagner.

Mu 2014, Tim Cook osati kulimbikitsa kampani yake ndi anthu, koma pafupifupi nthawi zonse anapeza makampani atsopano, kubisala talente kapena luso njira chidwi. Ndiye bomba la Meyi lokhudza kupeza kwakukulu kwambiri m'mbiri ya Apple idachoka kwathunthu, liti adagula Beats kwa madola mabiliyoni atatu. Izi zidapangitsanso Cook kukhala wosiyana kwambiri ndi omwe adakhalapo kale, pomwe anali kampani imodzi anawononga kasanu ndi kawiri kuposa kale. Koma zifukwa kuswa nkhumba banki anapeza; kuphatikiza pakupanga zinthu zabwino kwambiri zokhala ndi logo ya Beats, Apple idapeza amuna awiri - Jimmy Iovine ndi Dr. Dre - yemwe sakukonzekera kusewera fiddle yachiwiri ku Apple.

Patelegraphic, palinso kusintha kwina komwe kungatchulidwe komwe kungasinthe mawonekedwe a Apple malinga ndi malingaliro a Tim Cook: Mtsogoleri wakale wa PR Katie Cotton, yomwe inatchuka chifukwa cha njira yake yosasunthika kwa atolankhani, m'malo ndi Steve Dowling. Umunthu wofunikira kwambiri womwe Apple adapeza chaka chatha pamenepo amasankha Marc Newson, pafupi ndi Jony Ive, mmodzi wa olemekezeka kwambiri opanga mankhwala lero.

Mapulogalamu chilimwe monga chiyambi

Ngakhale zosintha zambiri zomwe tazitchulazi zapangidwa kuti Cupertino apulo colossus ayende ngati mawotchi, wogwiritsa ntchito samazindikira zonse. Amangosangalala ndi zotsatira zomaliza, mwachitsanzo, iPhone, iPad, MacBook kapena chinthu china chokhala ndi logo yolumidwa ya apulo. Pachifukwa ichi, Apple sinagwire ntchito chaka chino, ngakhale idapangitsa kuti mafani ake adikire kwa miyezi yayitali kuti agule zatsopano. Mu April ngakhale MacBook Airs atsopano afika, koma ndizo zonse zomwe zidafika pamashelefu kuchokera ku Apple m'miyezi isanu yoyambirira.

Msonkhano wamwambo wa June ku WWDC unabweretsa chivomerezi m'lingaliro la zinthu zatsopano. Mpaka pamenepo, ife basi Tim Cook i Eddy Cue adatsimikizira kuti Apple ikukonzekera zinthu zazikulu monga, mwachitsanzo, womalizayo sanawonepo mu ntchito yake yayitali ku Apple. Panthawi imodzimodziyo, nkhani za June zinali ngati zomeza, mapulogalamu okhawo amaperekedwa. Apple v iOS 8 wawonetsa kuti ali wokonzeka kutsegulira zambiri pansi pa Tim Cook, ngakhale chisangalalo chachilimwe chonse chikatha mu Seputembala. pamene pulogalamu yatsopano ya foni yam'manja imatulutsidwa m'njira yofunikira kuwonongedwa motalika mavuto, zomwe pamapeto pake zidathandizira kukhazikitsidwa kwapang'onopang'ono kwa iOS 8, yomwe sizili bwino ngakhale tsopano

Zinali zosalala kwambiri kufika i chiyambi cha autumn ya makina atsopano opangira Mac OS X Yosemite, omwe adabweretsa kusintha kwakukulu kwazithunzi pamizere ya iOS, ntchito zingapo zatsopano kachiwiri zokhudzana ndi iOS komanso mapulogalamu oyambira okweza. Kwa nthawi yoyamba m'mbiri, inunso mumatero ogwiritsa atha kuyesa makina ogwiritsira ntchito atsopano lisanatulutsidwe mwalamulo kwa anthu wamba.

Kusintha kwa mafoni kukubwera

Patchuthi chachilimwe, Apple imalola mafani ake kupuma kachiwiri. Komabe, iye mwini sanali wantchito ndi adalengeza mgwirizano wodabwitsa koma wofunitsitsa kwambiri ndi IBM ndi cholinga cholamulira mbali zonse zamakampani. Ngakhale pamapepala zinkawoneka ngati mgwirizano ngati mgwirizano wopindulitsa kwambiri kwa onse awiri, zomwe zidanenedwanso ndi atsogoleri amakampani onsewa. Mu Disembala, Apple ndi IBM anasonyeza zipatso zoyamba za mgwirizano wawo. M'chaka, Apple inachititsanso chisangalalo pa msika wogulitsa - mu May, mtengo uliwonse pagawo unadutsanso $ 600 chizindikiro, kotero kuti m'miyezi isanu ndi umodzi yokha, mtengo wa msika wa Apple. chinawonjezeka ndi pafupifupi madola 200 biliyoni. Panthawiyo, magawo a Apple sanalinso kufika pazikhalidwe zotere chifukwa anagawanika.

M'nyengo yachilimwe komanso pambuyo pa WWDC, Apple yabata mwamwambo idaganiza kuti nthawi yophukira, monga mwachikhalidwe, kamvuluvulu wazinthu zatsopano aziyamba kale kuposa masiku onse. Chinthu chachikulu chinachitika pa September 9. Pambuyo pazaka zokanidwa, Apple adalowa nawo zomwe zikuchitika pagawo la mafoni ndikuyambitsa iPhone yokhala ndi chiwonetsero chachikulu, ngakhale ma iPhones awiri nthawi imodzi - 4,7-inchi iPhone 6 a 5,5-inchi iPhone 6 Plus. Ngakhale Apple - makamaka Steve Jobs - mpaka nthawiyo adanena motsimikiza kuti foni yokulirapo kuposa mainchesi anayi inali yopanda pake, Tim Cook ndi anzake adasankha bwino. Pambuyo pa masiku atatu akugulitsa, Apple adalengeza ziwerengero: 10 miliyoni iPhone 6 ndi 6 Plus zogulitsidwa.

Ndi mafoni atsopano, Apple yatengapo gawo lomwe silinachitikepo potengera kuchuluka kwa mitundu yatsopano komanso kukula kwa zowonetsera zawo, ngakhale malinga ndi Cook, ma diagonal akulu kwambiri ku Cupertino. ndinaganiza zaka zapitazo. Zinali zofunikira, komabe, kuti foni yayikulu yotere ya Apple sinafike kwa kasitomala mpaka pano, koma mwamwayi sanachedwe. iPhone 6 Plus idabweretsa mawonekedwe atsopano ngakhale mchimwene wake wamng'ono, iPhone 6, adawonetsa kuti pali zambiri zoti musankhe muzakudya za Apple chaka chino. Ndimachitadi awa ndi mafoni abwino kwambiri, yomwe Apple idapangapo.

Ngakhale ma iPhones atsopano anali mutu waukulu, chidwi chochuluka chinaperekedwa ku gawo lachiwiri la nkhani yaikulu ya September. Pambuyo pamalingaliro osatha, Apple idayenera kuyambitsa mtundu watsopano. Pomaliza, pamwambowu, kwa nthawi yoyamba kuyambira imfa ya Steve Jobs, Tim Cook adafikira uthenga wodziwika bwino "Chinthu chimodzi ..." ndipo nthawi yomweyo adawonetsa. Apple Watch.

Chinali chionetsero chabe - Apple inali kutali ndikukonzekera zomwe zimayembekezeredwa, ndiye ife tiri pano. Ena a další information za Watch iwo anali kuphunzira kokha mkati mwa chaka chonse. Apple Watch sidzagulitsidwa mpaka miyezi yoyamba ya 2015, kotero sizingatheke kuweruza ngati idzayambitsa kusintha kwina. Koma ndi Tim Cook wokhutitsidwa, kuti Steve Jobs angafune chowonjezera chatsopano cha mafashoni, monga momwe kampaniyo ikufunanso kuchita ndi Watch yake kupezeka, iye ankakonda

Komabe, ngakhale nkhani zazikulu zachitatu siziyenera kugwa kuchokera ku chochitika cha September. Apple nayenso - kachiwiri patatha zaka zambiri zongopeka - adalowa mumsika wamalonda a zachuma ndipo ngakhale o apulo kobiri panalibe chidwi chochuluka ngati ma iPhones kapena Watch, kuthekera kwa nsanja iyi ndi kwakukulu.

Kutha kwa nthawi

Popeza Apple ikufuna kuyambitsa mutu watsopano m'mbiri yake ndi ntchito ya Pay, Watch ndipo pomaliza ma iPhones atsopano, zokambiranazo ziyenera kuthanso. Za nsembe iPod classic tsopano yatsika, zomwe zinathandiza Apple kukwera pamwamba. Ake ntchito ya zaka khumi ndi zitatu zidzalembedwa m'malemba osakhoza kuzimitsidwa m'maapulo akale.

Ku Apple, komabe, angakonde ngati iPad ikakumbukiridwanso chimodzimodzi pambuyo pake. Ndicho chifukwa chake mbadwo wotsatira ndi watsopano unabwera mu October iPad Air 2 chifukwa cha kusintha kwa kuwonda idakhala piritsi labwino kwambiri panobe. Iyenso anadziwitsidwa iPad mini 3, koma Apple yathetsa izi ndipo ndizotheka kuti sichidalira mtsogolo.

Chisoni chofananacho chinalipo pakati pa ambiri ndi ongotulutsidwa kumene Mac mini. Kusintha kwake kunali koyembekezeredwa kwa nthawi yayitali, koma molingana ndi magwiridwe antchito poyerekeza ndi m'badwo wakale kulira. M'malo mwake, ndi zomwe zidakopa chidwi cha wokonda ma apulo iMac yokhala ndi chiwonetsero cha Retina 5K. Apple ikufuna kutsimikizira naye kwambiri malonda amphamvu a makompyuta awo.

Tim Cook atatanganidwa kwambiri Seputembara ndi Okutobala adalengeza, kuti injini yolenga ku Apple sinakhalepo yamphamvu. Mutu wotsekedwa kwambiri wa Apple udawonetsa mphamvu zake zamkati kumapeto kwa Okutobala, mu kalata yotseguka adawulula kuti ndi gay. Komabe, chaka cha 2014 sichinabweretse kumwetulira kokha kwa milomo ya Cook, komanso makwinya kangapo.

Makhothi, milandu ndi zina

Chaka chinonso chinali chachitali mkangano pakati pa Apple ndi Samsung, komwe kuli kulimbana kwa ma patent komanso koposa zonse zomwe kampani yaku South Korea imakopera yaku America. Osachepera malinga ndi zomwe Apple adanena. Ngakhale mu chachiwiri kunali mkangano waukulu chigamulo mokomera Apple, koma mlanduwu sunathe ndipo upitirira mpaka chaka chamawa. Osachepera m'mayiko ena, ndi momwe zilili sichidzakhala. Milandu ina yakhoti yomwe inachitika kumapeto kwa chaka idakhala yosangalatsa kwambiri.

Mlandu wokweza mtengo wa e-mabuku adafika ku khoti la apilo, lomwe lidzagamule miyezi yotsatira, koma pamlandu wa December zidawonekeratu kuti. oweruza atatu amatha kukhala kumbali ya Apple osati ku mbali ya Dipatimenti Yachilungamo ya ku United States, amene anagamulako zimenezo poyambirira. Chopambana kwambiri kwa maloya a Apple chinali mlandu waukulu wachitatu wapachaka - iPods, iTunes ndi nyimbo chitetezo. Zinafika pachimake mu Disembala ndipo oweruza adagwirizana adaganiza, kuti Apple sanachitepo chilichonse choletsedwa.

Kuchokera pamawonedwe osiyana pang'ono, komanso vuto lalikulu, Apple idayeneranso kuthana nayo pakupanga ndi kugulitsa. Pamene adalengeza mgwirizano waukulu ndi GT Advanced Technologies chaka chapitacho, chomwe chimayenera kupatsa kampaniyo magalasi okwanira a safiro pazinthu zamtsogolo, palibe amene adadziwa kuti m'miyezi ingapo GTAT. amalengeza bankirapuse. Iye anali wa Apple mkhalidwe wonsewo zosasangalatsa chifukwa zidalengezedwa kwambiri komanso kumuwonetsa ngati wolamulira wankhanza, amene sakonda malonda.

Ndipo pamapeto pake, ngakhale "wotchuka" wina sanapulumuke Apple Geti, kapena nkhani yosonkhezeredwa ndi atolankhani. IPhone 6 Plus imayenera kugwada kwa eni ake atsopano m'matumba ndipo ngakhale potsiriza vuto silinali lalikulu ayi ndi foni yayikulu ya apulo se sanachite zinthu zosayembekezereka, kwa masiku angapo Apple inalinso m'malo owonekera. Chifukwa chake ngakhale adapereka maso atolankhani ku ma laboratories awo ndi maziko onse a zomwe zimatchedwa bendgate ndizosangalatsa kwambiri.

Titha kukhulupirira kuti chaka cha 2015 chidzakhala chotanganidwa kwambiri ndi Apple monga chomwe chikutha.

Photo: Fortune Live Media, Andy Ihnatko, Huang StephenKārlis Dambrāns, Jon Lal
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