Filip Novotny IPhone yayikulu, ma iPads atsopano, retina iMac yoyamba kapena Apple Watch - zonse zopangidwa ndi Apple m'miyezi yapitayi. kudziwitsa. Komabe, chaka chino chinabweretsa zambiri kuchokera ku kampani yaku California (ndi mosemphanitsa), osati ponena za zida zatsopano kapena zatsopano. Kodi udindo wa Apple komanso Tim Cook wasintha bwanji ndipo Apple idzawoneka bwanji mchaka chikubwerachi? Palibe nthawi yabwino yosinkhasinkha kuposa kutha kwa chaka chino.
Tisanayang'ane mitu yomwe idakhudzidwa kwambiri ndi Apple chaka chino, zingakhale zoyenera kukumbukira nkhani zomwe, m'malo mwake, zasowa kwambiri pazokambirana. Kusintha kwakukulu pankhaniyi kungawonekere mwa munthu wa Tim Cook. Ngakhale mu 2013 panalibe nkhawa kuti CEO watsopano wa Apple sanali munthu woyenera kulowa m'malo mwa Steve Jobs, chaka chino panalibe zambiri pamutuwu. (Ndiko kuti, ngati titawasiya iwo amene Ntchito yasanduka fano losagwedezeka kwa iwo ndikuwazungulira m’manda mwawo nthawi iliyonse).
Apple idakali pachiwonetsero ndipo ngakhale ikukumana ndi mavuto osiyanasiyana, poyerekeza ndi masiku a Steve Jobs, sizinawonongeke. Komabe, tisamangokhala ndi funso la kutchuka kwa kasitomala kapena zotsatira zandalama; Tim Cook adatha kukulitsa ntchito ya "kampani" yake ndi gawo limodzi. Kampani ya Cupertino sikuwonekanso m'manyuzipepala okhudzana ndi malonda ake, komanso imatenga udindo wina wa chikhalidwe cha anthu ndipo imaweruzidwanso pankhaniyi.
Zaka zingapo zapitazo, ochepa ankayembekezera kuti woyang'anira ntchito wakale, yemwe sanasonyeze kutengeka mtima paziwonetsero za kampaniyo, adzakhala ndi zolinga zapamwamba pa ntchito yake, tinene kuti ndondomeko ya makhalidwe abwino. Koma chaka chino, Cook adatsimikizira kuti izi ndi zoona. Pamene wogawana nawo adafunsa posachedwa zaubwino wazinthu zosiyanasiyana zachilengedwe, Adayankha Bwana wa Apple mosabisa mawu: "Pankhani ya ufulu wa anthu, mphamvu zongowonjezedwanso kapena kupezeka kwa anthu omwe ali ndi zosowa zapadera, sindikufuna kubweza kopusa pazachuma. Ngati izi zikukuvutani, muyenera kugulitsa magawo anu. "
Mwachidule, Apple yayamba kulowa kwambiri pazokhudza anthu ndipo imagwira ntchito kwambiri, makamaka pankhani ya ufulu. Kaya ndi za thandizo ufulu ochepa, njira yochenjera ku zofunikira za NSA kapena mwina Cook's kutuluka, atolankhani ndi anthu azolowera kuyandikira Apple ngati mtundu wotsutsana ndi anthu. Izi ndi zomwe ngakhale Steve Jobs adalephera kuchita munthawi yake. Kampani yake nthawi zonse yakhala yotsutsana ndi mapangidwe abwino, kalembedwe ndi kukoma (zili ndi inu adzatsimikizira ndi Bill Gates), komabe, sanasokonezepo kwambiri pakupanga malingaliro a anthu. Iye sanali mtsogoleri wa malingaliro.
Komabe, nthawi yomweyo, sikungakhale koyenera kulemekeza Apple isanakwane chifukwa chakuchulukirachulukira kwa kutchuka kwake ndikuti ili ndi mphamvu zamakhalidwe zomwe sizingakhale zake. Chaka chino sichinangobweretsa mawu okwera kwambiri okhudza ufulu wa ogwira ntchito kapena anthu ochepa chabe, komanso panali nkhani zochepa kwambiri zandakatulo pandandanda.
Ngakhale chaka chino, sitinapume pamilandu yowoneka ngati yosatha. Woyamba wa iwo adawunika mawonekedwe achitetezo a iTunes, omwe amayenera kuletsa ogwiritsa ntchito osewera opikisana nawo kuwonjezera pa owononga. Mlandu wachiwiri, wazaka zingapo, udakhudza kuphwanya malamulo oletsa kukhulupilira mu iBookstore. Malinga ndi mgwirizano ndi osindikiza, Apple amayenera kukankhira mitengo mwachinyengo, okwera mtengo kuposa wogulitsa wamkulu wa Amazon mpaka pano.
V onse izi milandu makhothi adagamula zabwino Apple. Komabe, pakadali pano, sikunachedwe kunena mopupuluma, milandu yonse iwiri ikuyembekezera kuweruzidwa, ndipo chigamulo chomaliza chidzaperekedwa masabata akubwerawa. Kupatula apo, pankhani ya e-book cartel, pakhala kusinthako kamodzi - Woweruza Cote poyambirira adagamula motsutsana ndi Apple, koma khothi la apilo lidagwirizana ndi kampani yaku California, ngakhale silinapereke chigamulo chovomerezeka.
Komabe, sitiyenera kudikirira mpaka chigamulo chomaliza pamilandu iwiri yokayikira kuyera kwa zolinga za kampani ya Apple, Apple idatipatsa chifukwa china chosiyana ndi machitidwe ake aposachedwa. Iye ali kusowa ndalama ku GT Advanced Technologies, yomwe imayenera kupereka (pazifukwa zosadziwika) galasi la safiro kwa opanga iPhone.
Oyang'anira ake adavomereza mgwirizano woyipa kwambiri wokhala ndi chiyembekezo cha phindu la mabiliyoni a madola, zomwe zidasamutsa zoopsa zonse kukampaniyo ndipo, m'malo mwake, zitha kupindulitsa Apple. Mlandu pankhaniyi ukhoza kuyikidwa pa wotsogolera wa GT, yemwe sayenera kuvomereza zomwe zingayambitse kutha, koma nthawi yomweyo funso limabukanso ngati kuli koyenera - kapena, ngati mukufuna, makhalidwe abwino. - kupanga zofuna zotere.
Ndizoyenera kufunsa ngati zonse zomwe tafotokozazi ndizofunikira kwa Apple komanso tsogolo lake. Ngakhale kampani ya Cupertino yakula kwambiri ndipo zitha kuwoneka ngati zochepa zomwe zingagwedeze, pali mfundo imodzi yofunika kuidziwa. Apple sikuti imangopanga ma hardware ndi mapulogalamu. Sizongopereka nsanja yokwanira, yogwira ntchito yomwe timakonda kudzitamandira nayo ngati okonda maapulo.
Zakhala zikuchitika - ndipo m'zaka zaposachedwa kwambiri - makamaka za fano. Kuchokera kumbali ya wogwiritsa ntchito, ikhoza kukhala chisonyezero cha kupanduka, kalembedwe, kutchuka, kapena chinachake chodabwitsa. Ngakhale, mwachitsanzo, makasitomala ena sasamala za chithunzi posankha chipangizo chawo chotsatira (osachepera kunja), kozizira/chiuno/swag/… chinthu chidzakhala mbali ya DNA ya Apple nthawi zonse. Zachidziwikire, Apple ikudziwa bwino za izi, kotero ndizovuta kuganiza kuti, mwachitsanzo, zitha kuyika mtundu wa kapangidwe kazinthu pamoto wakumbuyo.
Komabe, n’kutheka kuti sanazindikire chinthu chimodzi. Kuti nkhani ya chithunzi sichikutanthauzanso zokonda za chinthu china chifukwa chakuti kampaniyo ili ndi makhalidwe ena okhudzana nawo. Sikuti ndi aura yokha yomwe zinthu zamtundu uliwonse zimasunga zomwe zili zofunikanso. Mulingo wina umayembekezeredwanso kuchokera kwa wopanga wawo, mwachitsanzo, ngati nthawi zambiri amawonedwa ngati mtundu wapamwamba komanso ngati adziyika yekha paudindo wodalirika pagulu.
Pa nthawi yomwe nkhani za ufulu wa anthu ochepa, ogwira ntchito ku Asia, chitetezo chachinsinsi ndi chilengedwe chimasuntha dziko lakumadzulo, kugula iPhone kapena iPad kumatanthauza kutengera gawo lachidziwitso china. Umboni woti anthu sanyalanyaza zikhulupiriro ndi malingaliro a Apple ndizomwe zatchulidwa kale pawailesi yakanema pamitu yomwe siyikukhudzana ndi kampaniyo kudzera pazogulitsa zake. Tim Cook: 'Ndimanyadira Kukhala Gay', Apple 'ikulephera kuteteza ogwira ntchito kufakitale yaku China', Munthu wa Chaka: Tim Cook wa Apple. Izi sizili mitu yochokera kumasamba apadera, koma media monga BBC, Businessweek kapena The Financial Times.
Nthawi zambiri Apple imatenga nawo mbali pazokambirana zapagulu, Tim Cook amalimbikira kwambiri pamitu yaufulu wa anthu (kapena zachilengedwe ndi zina), m'pamenenso ayenera kuyembekezera kuti kampaniyo isiya kukhala wopanga zamagetsi. Iye amadziika mu udindo wa ulamuliro, choncho ayenera kuyembekezera m'tsogolo kuti anthu adzafuna kwa iye kusasinthasintha, kusasinthasintha ndi, koposa zonse, kutsatira mfundo zake ndi malamulo. Sikokwaniranso kukhala wopanduka, winayo. Apple wakhala woyamba kwa zaka zambiri.
Apple ikadakhala kuti ikuchita mosasamala pazatsopano zake - mwachitsanzo, ikalankhula za mawa owala m'mawu ake ndikukhala ngati ukadaulo waukadaulo wa hawkish pochita - zotsatira zake zitha kukhala kutha kwa nthawi yayitali ngati iPhone yosasamala. . Ndikokwanira kukumbukira m'modzi mwa opikisana ndi Apple ndi mawu ake, omwe olemba ake adakonda kuti pang'onopang'ono asiye kudzitamandira - Osakhala woyipa. Udindo wa nthambi imeneyi unali wosatheka.
Momwemonso, m'miyezi ikubwerayi sizidzakhala zophweka kuti Apple ipange nthawi imodzi zinthu zopambana, kusunga zitsanzo zambiri, kulowa m'misika yatsopano, kukhala ndi ubale wabwino ndi omwe akugawana nawo ndipo, kuwonjezera pa zonsezi, kukhalabe ndi makhalidwe abwino. chimango osati kutaya nkhope. Zochitika za Apple ndizovuta kwambiri masiku ano kuposa kale.
Zolembedwa bwino. Inemwini, zikuwoneka kwa ine kuti Apple imayesetsa kwambiri kuyang'anira (chikoka, kupanga, kugulitsa), m'pamene imakwanitsa kuyang'ana kwambiri zochita za munthu payekha. M'malo mwa mantra "khalidwe pa 105%", tsopano zikuwoneka ngati "kuchuluka pamtengo uliwonse ndipo kumverera kwa khalidwe kudzatsimikizira mbiri yakale chaka chino".
kuvomereza :-(
Ponena za momwe Apple imayesera kutsogolera mwachitsanzo mwachirengedwe ndi machitidwe kwa anthu, ndithudi ndimakonda. Kumbali ina, iwo ndi kampani yomwe ingakwanitse, ndipo makampani oterowo ayenera kuchita izi mokakamiza.
Panopa ndikugwira ntchito kukampani yomwe imachita zinthu ngati zimenezi. Ndiko kuti imakwaniritsa inshuwaransi ya moyo wa antchito, imathandizira chilengedwe, imathandiza mabungwe aboma, sayesa kubera boma misonkho, ndi zina zambiri.
Kungoti ngati kampaniyo yafika pamlingo wina ndipo ili ndi mphamvu zokwanira, iyenera kuyang'ana phindu lina pazinthu izi, chifukwa ndiye tonse tiyenera kukhala bwino mu CR :-).
Kuonjezera apo, ichi ndi chimodzi mwa zifukwa zomwe boma ndi anthu ayenera kuthandizira makampani oterowo ngakhale panthawi zovuta, chifukwa akupempha makampani (mwinamwake oyang'anira makampani) omwe sanayang'ane bizinesi yawo, komanso zosowa zawo. . Ndipo, mwachitsanzo, zikanakhala zotheka kuziwona kwenikweni pa ndalama zomwe boma lasonkhanitsa, ngati sizinali zokwanira kwa wina ;-).
Ndimagwiranso ntchito m’kampani ina yochokera m’mayiko osiyanasiyana imene imalalikira zimenezi. Koma ndimakhulupiriranso atolankhani omwe amatsutsa Apple chifukwa chogwira ntchito kwa ogulitsa. Chowonadi ndi chakuti zowunikira zomwe zanenedwa (kaya ndi kampani ya inshuwaransi, contr.ŽP, audit, oimira kampani yomwe amapangidwira ...) amawona zomwe zikuwonetsedwa kwa iwo okha, kapena amafunadi kuwona. Ndicho chifukwa chake ndikudziwa kuti si zonse zomwe zili bwino monga momwe zikuwonekera. Ngozi za kuntchito, nthawi yowonjezereka yosalipidwa, ndi zina zotero sizongokhalira makampani okayikitsa, komanso omwe ali okhazikika. Iye amangochita bwino kubisa izo
Zedi, izo zikhoza kukhala. Komabe, ngati wogwira ntchitoyo awona izi, chifukwa mwina ali ndi chidziwitso chochuluka kuposa ngakhale kuyang'anitsitsa (makamaka mokweza), ali ndi chifukwa china chosiyira kampaniyo, ndipo izi sizothandiza kwa kampaniyo.
Mwa njira, ndikumva kuti palibe zinthu zotere pano, ndipo ngakhale nthawi yowonjezera imalipidwa bwino pano, ndipo chifukwa abwana akudziwa kuti sikophweka, amatipatsa bonasi 10% kwa maola owonjezera : -). Kampani yabwino basi.
O, komanso kuti Apple ili ndi ogulitsa omwe satsatira zinthu zoyambira ndi chifukwa chimodzi cha momwe amayesera kuti agulitse zinthu zonse. Ndimakonda kwambiri zomwe amachita. Ngati sichigwira penapake, kapena chitasokonezeka, m'malo mothamangira kwa wogulitsa wina, amayesa kuchitapo kanthu. Izi zikuwoneka zolondola kwa ine, ngakhale nthawi zina zimakhala zovuta kwambiri, ndipo kachiwiri, ndizabwino kuti pali mwayi woti zitha kuwongolera, makamaka chifukwa cha Apple.
Nkhanza za Jobs zatha, wophika wachifundo akutenga ... ndi mphunzitsi wamantha yemwe sangathe ngakhale kuphunzitsa ana a sukulu ya pulayimale, pamene Jobs anali mphunzitsi wokhwima wa masewera olimbitsa thupi omwe ankawopedwa komanso kuzunzidwa kwambiri m'kalasi. ipad imapita ku zoyipa, ios imatsika pomwepo ... nambala 8 sinayenera kukhalapo. iphone yawonjezeka, yomwe ili njira yoyenera, ndikupitiriza kuvomereza kuphedwa kwa ipad mini. iyenera kuthetsedwa ndikuyang'ana mpweya (chifukwa ndi ktina) ndikusintha OS moyenerera.
Android ikuchita bwino, zisoti zayamba kale. wina anganene kuti mpikisano udzawakankhira patsogolo kwambiri, koma ayi. iwo amangopita njira yawoyawo, kwa utali wotani basi. Apple imapumira pachinthu china ... tiwona ndikachira.