Apple ikupitiliza kulimbikitsa gawo lake lamavidiyo

Kumayambiriro kwa masika ndi chilimwe, Apple idalemba ma manejala atsopano omwe adakhala odziwika kwambiri mugawo lomwe langopangidwa kumene, lomwe limayang'anira kupanga mavidiyo oyambilira. Ndi iye kuti Apple ikufuna kupeza mfundo, ndipo iyi ndi mfundo yatsopano yosangalatsa kwa oyang'anira kampaniyo. Titha kuwona zoyamba kale chaka chino ngati ntchito Planet ya Mapulogalamu a Nyimbo ya Carpool. Yoyamba yomwe yatchulidwa sinayende bwino ndipo yachiwiri sikuyenda bwino. Izi zikuyenera kusintha chaka chamawa, komabe, kuti zitheke, Apple yalembanso ena anayi akale kumakampani opanga mafilimu.

Zambirizi zidachokera ku Variety, ndipo malinga ndi iwo, Apple yapeza othandizira atatu omwe amagwira ntchito ku Sony ndi wamkulu m'modzi wapamwamba kuchokera ku WGN. Mwachindunji, izi ndi, mwachitsanzo, Kim Rozenfield, mtsogoleri wakale wa pulogalamu ya Sony Pictures Television. Ku Apple, adzakhala ndi udindo wotsogolera pakupanga mapulogalamu a zolemba. Max Aronson ndi Ali Woodruf amachokera ku Sony. Woyamba ku Sony adayang'anira ntchito yodabwitsa, yachiwiri pazachilengedwe. Onse awiri adzakhala ndi maudindo akuluakulu ku Apple.

Kuchokera ku WGN America, Apple yatenga Rita Cooper Lee, yemwe adatumikira monga director of promotions pamalo ake akale. Ku Apple, adzakhala ngati mtsogoleri wolankhulana pakati pa magulu pagulu lonse la kampani.

Kwa chaka chamawa, Apple yapereka bajeti ya biliyoni imodzi, zomwe akufuna kulowa mumsika ndikuwopseza udindo wa Netflix ndi ena opikisana nawo pamunda wotsatsa mavidiyo. Tiyerekeze kuti achita bwino kuposa momwe alili pano. Ntchito ziwiri za chaka chino sizikuyenda bwino, m'malo mwake anthu ambiri akudzudzula.

Chitsime: 9to5mac