David Hanak Chaka chino ndikusintha kwa Apple chifukwa kampaniyo idayesa kuchita bwino kwambiri gawolo kwa nthawi yoyamba. zomwe zili muvidiyo. Pambuyo pa miyezi ingapo ya zomwe Apple idachita, zidakhala ziwonetsero ziwiri zatsopano. Iwo ndiwo Planet ya Mapulogalamu ndi Carpool Karaoke. Yoyamba yotchulidwa yatha kale ndipo adalandira kuwunika koyipa kuchokera kwa owonera ndi otsutsa, chachiwiri ndangoyamba kumene, koma zoyambira sizingakhale zomwe kampaniyo idayembekezera. Komabe, sakufuna kusiya zoyesayesa zawo ndipo akukonzekera mokwanira chaka chamawa. Zoyesayesa zonse ziyenera kuthandizidwa ndi phukusi lazachuma lomwe langopangidwa kumene, lomwe ladzaza ndi mabiliyoni a madola.
Apple yayika ndalama zokwana madola biliyoni imodzi pachaka chamawa, zomwe zidzadutsa mapulojekiti atsopano, omwe ali nawo komanso ogulidwa. Mu bizinesi yamakanema, izi ndi ndalama zolemekezeka, zomwe zikuyimira pafupifupi theka la zomwe HBO idagwiritsa ntchito pantchito zake chaka chatha. Ndipo ponena za kufananitsa, Amazon inaperekanso bajeti yomweyi ya ntchito zake mu 2013. Madola biliyoni imodzi imagwirizananso ndi gawo limodzi mwa magawo asanu ndi limodzi la bajeti yamakono ya Netflix.
The Wall Street Journal inanena kuti ndi bajeti iyi, Apple ikhoza kukonzekera mpaka 10 mndandanda wamtengo wapatali wamtundu wofanana, monga Game of Thrones. Kuvuta kwachuma kwa kupanga koteroko kumasinthasintha kwambiri. Gawo limodzi la sewero lamasewera lingawononge kampani ndalama zoposa $2 miliyoni, sewero loposa kuwirikiza kawiri. Pankhani ya Game of Thrones yomwe yatchulidwa kale, titha kulankhula za ndalama zoposa 10 miliyoni pagawo lililonse.
Apple mwachiwonekere ili ndi chidwi cholowa gawo ili. Vuto lidzakhala loti mpikisanowu uli ndi chitsogozo chachikulu pamindandanda yokhazikitsidwa komanso pamamembala akulu akulu. Zikuwonekeratu kuti Apple iyenera kubwera ndi mtundu wina wa kugunda. Chinachake chomwe chingayambitse khama lonseli, popeza Planet of the Apps sinakwaniritse ntchitoyi, ndipo Carpool Karaoke sikuwoneka kuti ikupita patsogolo. Apple ingafune mtundu wake wa House of Cards kapena Orange ndi The New Black. Ndi ntchito izi zomwe zidayambitsa kutchuka kwa Netflix. Panthawiyo, kampaniyo inali ikugwira ntchito ndi bajeti ya madola mabiliyoni awiri. Apple iyenera kutsanzira pang'ono izi.
Amene ali ndi mphamvu pa ntchitoyi si mayina odziwika. Apple idakwanitsa kupeza anthu ambiri osangalatsa kuchokera kumakampani. Kaya ndi msilikali wakale waku Hollywood Jaime Erlicht, kapena Zack Van Amburg (onse ochokera ku Sony), Matt Cherniss (purezidenti wakale wa WGN America) kapena woyimba John Legend (onse anayi awona zithunzi pamwambapa). Ndipo si za iwo okha. Choncho mbali ya ogwira ntchito sikuyenera kukhala vuto. Komanso zomangamanga zokulitsa ndikugwiritsa ntchito ntchito yatsopanoyi. Chinthu chovuta kwambiri chidzakhala kubwera ndi lingaliro loyenera, lomwe lidzalemba mfundo ndi omvera ndikuyambitsa ntchito yonse. Komabe, tiyenera kuyembekezera nthawi ina.
Chitsime: The Wall Street Journal, Reddit
Ndipo sichingakhale china chake chomanga? :)