Tsekani malonda

Ngakhale kuyambika kosadziwika bwino, zikuwoneka kuti ntchito yotsatsira nyimbo ya Apple Music ikukula pamsika. Utumiki uli kale malinga ndi Financial Times opitilira 10 miliyoni omwe amalipira m'maiko opitilira zana padziko lonse lapansi.

Pakalipano, wosewera wopambana kwambiri pamsika ndi Swedish service Spotify, yomwe inalengeza mu June kuti yafika pachimake cha olembetsa 20 miliyoni. Manambala ena aposachedwa sanapezeke, koma Jonathan Prince, wamkulu wa dipatimenti ya Spotify's PR, seva. pafupi adawulula kuti theka loyamba la 2015 linali labwino kwambiri kwa kampaniyo pankhani ya kukula.

Spotify idakula ndi ogwiritsa ntchito olipira 5 miliyoni m'miyezi isanu ndi umodzi yoyambirira ya chaka chatha, kotero ndizotheka kuti tsopano ili ndi olembetsa 25 miliyoni. Kukula kotereku ndikopambana kwambiri kwa Spotify, makamaka panthawi yomwe Apple Music kuchokera ku Apple ikufunanso kunena pazochitikazo.

Kuphatikiza apo, mosiyana ndi Apple Music, Spotify ilinso ndi mtundu wake waulere, wodzaza ndi zotsatsa. Ngati tiphatikiza ogwiritsa ntchito osalipira, Spotify imagwiritsidwa ntchito mwachangu ndi anthu pafupifupi 75 miliyoni, omwe akadali manambala omwe Apple ali kutali. Ngakhale zili choncho, kuti Apple Music ipeze ogwiritsa ntchito olipira 10 miliyoni m'miyezi isanu ndi umodzi yoyambirira ndikuchita bwino.

Kutha kuyambitsa pulogalamu yaulere ya miyezi itatu, pambuyo pake ndalama zolembetsa zidzayamba kuchotsedwa zokha, ndi chizindikiro chakukula kwachangu kwa ogwiritsa ntchito a Apple Music. Chifukwa chake, ngati wogwiritsa ntchito sasiya ntchitoyo masiku 3 asanathe, amakhala wolipira.

Ngati tiyang'ana mpikisano pakati pa Apple ndi Spotify, zikuwonekeratu kuti makampani awiriwa ali ndi gawo lalikulu pamsika wothamanga kwambiri wa Rdio, womwe ogwiritsa ntchito a ku Czech angagwiritse ntchito ngakhale asanafike Spotify, mu November adalengeza kuti alibe ndalama ndipo adagulidwa ndi American Pandora. Deezer waku France adanenanso za olembetsa 6,3 miliyoni mu Okutobala. Nthawi yomweyo, ntchito yatsopano ya Tidal, yomwe ili ndi oimba odziwika padziko lonse lapansi motsogozedwa ndi rapper Jay-Z, adanenanso kuti ogwiritsa ntchito miliyoni miliyoni amalipira.

Kumbali ina, kupambana kwa Apple kumadetsedwa pang'ono chifukwa chakuti nyimbo zomvetsera zikukula chifukwa cha malonda a nyimbo zachikale, zomwe Apple yakhala ikupanga ndalama zabwino kwa zaka zambiri zapitazo. Malingana ndi deta, adagwa kale mu 2014 Nielsen Music ku United States, chiwonkhetso cha maabamu a nyimbo chinawonjezeka ndi 9 peresenti, ndipo chiŵerengero cha nyimbo zotsatiridwa, kumbali ina, chinawonjezeka ndi kupitirira 50 peresenti. Kudzera mu mautumiki ngati Spotify, anthu adasewera nyimbo za 164 biliyoni panthawiyo.

Onse a Apple Music ndi Spotify ali ndi mfundo zofananira zamitengo. Ndi ife, mumalipira € 5,99, mwachitsanzo, pafupifupi 160 akorona, kuti mupeze mndandanda wanyimbo za mautumiki onsewa. Ntchito zonsezi zimaperekanso mwayi wolembetsa wabanja. Komabe, ngati mumamvera Spotify kudzera iTunes osati mwachindunji kudzera Spotify webusaiti, mudzalipira 2 mayuro zambiri kwa utumiki. Mwanjira iyi, Spotify amalipira Apple gawo la makumi atatu pazochitika zilizonse zomwe zimachitika kudzera mu App Store.

Chitsime: Financial Times
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