Ondrej Holzman Kupitilira miyezi isanu yapitayo Rdio kulandilidwa modabwitsa Apple padziko lonse lapansi pakukhamukira kwa nyimbo, pomwe chimphona chaku California chidalowa mochedwa kwambiri. Lero, komabe, Rdio idalengeza mosayembekezereka kuti yasokonekera chifukwa sinathe kudzikhazikitsa mokwanira ndikupeza njira yogwirira ntchito zachuma. Zambiri mwazinthu zazikulu za Rdia zikugulidwa ndi ntchito ina yotsatsira, Pandora, $75 miliyoni.
Pandora sichidziwika bwino ngati mtundu wa ogwiritsa ntchito apakhomo monga, mwachitsanzo, Rdio kapena mpikisano wake Spotify, koma ku United States ndi wa zimphona pamasewera akukhamukira kwa nyimbo. Komabe, sizigwira ntchito ngati pulogalamu yotsatsira yomwe mukufuna ngati Apple Music kapena zomwe tazitchula pamwambapa, koma ngati wailesi yapa intaneti yomwe imagwirizana ndi kukoma kwa omvera.
Kulumikizana kwatsopano ndi Rdio ndikomveka kwa onse awiri. Komabe, uku sikugula kwa kampani yonse, yomwe idzalengeza kuti bankirapuse ngati gawo lazopeza, zomwe zili ndi zifukwa ziwiri zazikulu. Pandora apeza chuma chaukadaulo ndi luntha $75 miliyoni, ndipo antchito ambiri akuyeneranso kusamutsa, koma ntchito yotsatsira yomwe ikufunidwa mwanjira yomwe ilipo, mwachitsanzo, idzaikidwa m'manda.
Malayisensi a Rdio's record label sangasinthidwe, kotero Pandora amayenera kukambirana zake. Panthawi imodzimodziyo, mavuto azachuma anali olemetsa pa Rdio, ndipo kwa Pandora kupeza kampani yonse kukanakhala cholemetsa. Ndicho chifukwa chake Rdio akulengeza bankirapuse.
Komabe, Pandora ipanga nsanja yakeyake ndipo ntchito yotsatsira yomwe mukufuna siyenera kusowa, zingochitika chaka chimodzi koyambirira. Bwana wa Pandora Brian McAndrews adawulula kuti mapulani a kampani yake anali kupereka wailesi, pakufunika komanso nyimbo zamoyo pansi pa denga limodzi, zomwe Rdio tsopano athandizira kukwaniritsa. Bizinesi yomwe ilipo ya Pandora - ma wayilesi amunthu - akuti ndiye gawo loyamba.
Rdio adasankha Pandora chifukwa idati ikupereka chinthu chabwino kwambiri pamsika wotsatsa, ndipo zokambirana zakhala zikuchitika kwa miyezi ingapo. Mwachiwonekere, zotsatira zoyipa zaposachedwa zazachuma zidakakamizanso Pandora kuti apeze ndalama zambiri, pomwe oimira kampaniyo adavomereza kuti kukhazikitsidwa kwa Apple Music kungakhalenso kumbuyo kwa phindu loyipitsitsa.
Rdio, mpaka pano mpikisano wachindunji wa Apple Music, itseka kwathunthu ntchito zake m'misika yopitilira 100 komwe imagwira ntchito. Ngakhale kuti nthawi zambiri amatamandidwa chifukwa cha ntchito yake, idalephera kukopa ogwiritsa ntchito okwanira pamsika wampikisano kuti azitha kuchita bwino pazachuma. Komabe, Pandora akufuna kugwiritsa ntchito ndalama zomwe adapeza, mwa zina, pakukulitsa kwakukulu, popeza mpaka pano zidangopezeka ku Australia ndi New Zealand kuwonjezera ku United States.
Pakadali pano, Apple Music, Spotify ndi ena sadzakhalanso ndi mpikisano wachindunji pakufuna kutsatsira, popeza Pandora sanapereke mwayi womvera ma Albums onse kapena nyimbo zinazake kapena kupanga playlists. Zimangopanga masiteshoni okonda makonda momwe wosuta amakhala ndi malire odumpha. Mwanjira iyi, Pandora sanayenera kusaina mapangano ndi osindikiza nyimbo payekha chifukwa cha ziphaso zamawayilesi.
Komabe, titha kuyembekezera kuti iyenera kulowa nawo pazokambirana izi (mwachitsanzo, idagwirizana kale ndi nthambi yanyimbo ya Sony) kuti athe kuwonetsa nsanja yake yotsatsira chaka chamawa, komwe ipereka wogwiritsa ntchito. chochitika chathunthu. Kutengera ndi momwe zokambirana zimayendera, Pandora akufuna kukhazikitsa zatsopano kumapeto kwa 2016.
Monga gawo lazopeza, Pandora akupezanso chizindikiro cha Rdio, koma akuti sakukonzekera kuzigwiritsa ntchito pakadali pano, chifukwa chake chidzasowa pamsika.
Izi zinandikhudza kwambiri. Ndinayesa zambiri zomwe zili zofunika kwambiri ndipo Rdio idandikwanira bwino kwambiri ndipo ndakhala ndikulipira zolembetsa zabanja kwa nthawi yopitilira chaka. Rdio imayang'ana kwambiri ma Albums osati mndandanda wazosewerera, chilichonse chinali chopangidwa ndi sukulu yakale komanso yosavuta, mutha kunena kuti dziko la Apple. Tsopano ndisamukira ku Spotify ndikuwona, Apple Music sinanditsimikizire nkomwe pa Mayesero. Uwu…