Petr Škuta Kumapeto kwa Epulo, osunga ndalama aziphunzira mwamwambo za momwe Apple idagwirira ntchito pagawo lomaliza. Ndipo imodzi mwamalipoti ikhudzanso App Store, yomwe ikukumana ndi kuchepa kwa manambala koyamba kuyambira 2015. dawunilodi ntchito. Komabe, kufufuza kwa zotsatira kumasonyeza kuti izi sizikutanthauza kuchepa kwa ndalama.
Izo zikhoza kukhala chidwi inu
Amaya Toman Lipotilo linakonzedwa ndi kampani yolemekezeka Morgan Stanley, yomwe inagawidwa pa Twitter ndi mkonzi wa CNBC Kif Leswing. Kupeza kosangalatsa kwambiri kumakhudza zotsatira za kasamalidwe ka App Store. Mu kotala yoyamba ya 2019 (gawo lachiwiri la Apple), ikukumana ndi kuchepa pakapita nthawi yayitali.
"Kwa nthawi yoyamba kuyambira kotala loyamba la 2015 (ndiko kale kwambiri m'mbiri momwe tidakali ndi deta), manambala otsitsa a App Store adatsika 5% pachaka."
Ngakhale osunga ndalama azindikira, kusanthula sikunathe. Ndalama zochokera ku App Store sizimalumikizidwa ndi kuchuluka kwa mapulogalamu omwe adatsitsidwa. Pali zinthu zambiri zomwe zimabwera, makamaka m'zaka zaposachedwa. Chiwerengero chotsitsa chokha sichinena chilichonse chokhudza momwe ogwiritsa ntchito amagwiritsira ntchito pulogalamuyi.
Ndipo apa ndipamene zigawo zina zandalama zimalowa mu equation, monga ma microtransaction amkati mwa pulogalamu kuphatikiza kulembetsa pafupipafupi. Zinthu zikuwoneka bwino kwambiri pamalingaliro awa, ngakhale kuti makampani akuluakulu monga Netflix kapena Spotify achotsa mwayi wolembetsa ku ntchitoyi mwachindunji kuchokera pakugwiritsa ntchito.
Kuphatikiza apo, mautumiki otsogozedwa ndi kulembetsa adzakula. Kupatula apo, Apple ikubetcha tsogolo lake pa iwo, ndipo pang'ono chaka chino tiwona, mwachitsanzo, Apple TV +, Apple Arcade ndi Apple News + ikugwira ntchito kale ku US ndi Canada.
Masewera amawonjezera ndalama za App Store
Kupindula kotala kotereku kuchokera ku mautumikiwa kukuyerekeza madola 11,5 biliyoni. Ndiko kukwera kwa 17% pachaka komanso kuchita bwino, ngakhale kulosera kosowa $ 11,6 biliyoni. Kuphatikiza apo, ntchitozi zikuyenera kuthandizira kukula kwa ndalama za Apple pakapita nthawi ndikupitilira kukula mu 2020.
Ndizosangalatsanso kwambiri kuti App Store yakhala ikulamulira gulu lamasewera kwa nthawi yayitali. Ngakhale pa Mac inali gawo lonyalanyazidwa kwathunthu, kupatulapo (2010 ndi Keynote, pamene Steam ya Mac OS X idalengezedwa), pa iOS Apple yakhala ikudzipereka kwa izo.
Mphamvu yamasewera yawonetsedwa makamaka m'misika yaku Asia, pomwe boma la China lapumula kuvomereza kwa zilolezo zamasewera atsopano. Chifukwa chake, maudindo monga Fortnite, Call of Duty kapena PUBG adapita ku App Store kumeneko, yomwe imathandizira kukula ndi 9% chifukwa cha kutchuka kwawo.
Komanso, akatswiri amalingalira kuti kuthekera kwa gawoli sikungatheke. Pamapeto pake, kuchepa kwa mapulogalamu omwe adatsitsidwa sikungakhudze ndalama kuchokera ku App Store konse.
Chitsime: AppleInsider
Ndipo ine ndikudabwa chiyani? 1. Kuchotsa App Store ku iTunes kunali kulakwitsa kwakukulu. 2. App Store imakhala yodzaza kwambiri ndi mtundu uliwonse watsopano wa iOS.