Amaya Toman Milandu imaperekedwa motsutsana ndi Apple pazifukwa zosiyanasiyana. Ena amachita chidwi kwambiri, koma ena kaŵirikaŵiri amazikidwa pa choonadi. Makamaka, izi zikuphatikiza milandu yoti Apple ikuyesera kukhazikitsa yokhayokha ndipo nthawi zambiri imayendetsa mitengo ya mapulogalamu (osati okha). Mlandu womwe waperekedwa sabata yatha motsutsana ndi omwe akupanga Apple mbali iyi siwokhawo kapena woyamba m'mbiri.
Nyimbo 1000 m'thumba mwanu - pokhapokha ngati zikuchokera ku iTunes
Pamene woyambitsa nawo Apple Steve Jobs adayambitsa iPod yoyamba, adatsimikizira makampani ojambulira kuti avomere zosankha zamtengo wapatali - kalelo inali masenti 79, masenti 99 ndi $ 1,29 pa nyimbo iliyonse. Apple nayenso poyamba anaonetsetsa kuti nyimbo pa iPod akanatha kuseweredwa ngati anachokera iTunes Kusunga kapena ku CD yogulitsidwa mwalamulo. Ogwiritsa omwe adapeza nyimbo zawo m'njira zina anali opanda mwayi.
Pamene Real Networks idapeza momwe mungatengere nyimbo kuchokera ku Real Music Shop yake kupita ku iPod kumapeto kwa zaka za m'ma 1990, Apple nthawi yomweyo idatulutsa zosintha zamapulogalamu zomwe zimayika Real Networks pamzere. Izi zinatsatiridwa ndi mkangano wazaka zambiri wazamalamulo, womwe unathetsedwa kuti ogwiritsa ntchito omwe adatsitsa - ngakhale adalandira mwalamulo - nyimbo kuchokera ku Real Music kupita ku ma iPod awo, adataya chifukwa cha Apple.
Buku chiwembu
Zaka zingapo zapitazo, mwachitsanzo, Apple adaimbidwa mlandu wochitira zinthu mopanda chilungamo pamitengo yamabuku apakompyuta m'malo omwe kale anali iBookstore. Apple idachita ngati wogawa, ikupereka mabuku a olemba papulatifomu yake ndikutenga 30% ntchito yogulitsa. Mu 2016, Apple adalipira $450 miliyoni ndi khothi chifukwa chokonza mitengo mu iBookstore.
Panthawiyo, khotilo lidazindikira kuti zomwe poyamba zinkawoneka ngati chiphunzitso cha chiwembu - kutengera mgwirizano wachinsinsi ndi osindikiza, mtengo wake wa e-book unakwera kuchokera pa $ 9,99 yoyambirira mpaka $ 14,99. Kuwonjezeka kwamtengo kunabwera ngakhale kuti Steve Jobs adanena kuti mitengo ya mabuku idzakhala yofanana ndi pamene iPad inatulutsidwa.
Eddy Cue adatsimikiziridwa kuti adachita misonkhano yachinsinsi ndi ofalitsa angapo a New York momwe mgwirizano wapadziko lonse unafikira pakuwonjezeka kwa mitengo ya mabuku. Pazochitika zonsezi, panalibe kusowa kukana kapena ngakhale kufufutitsa mwachidwi ma e-mail omwe akufunsidwa.
Ndipo mapulogalamu kachiwiri
Zonamizira kusokoneza mitengo ya mapulogalamu kapena kukondera mapulogalamu a Apple ndi mwambo kale. Posachedwapa, tikhoza kudziwa, mwachitsanzo, mkangano wodziwika bwino wa Spotify vs. Apple Music, yomwe pamapeto pake idabweretsa madandaulo ku European Commission.
Sabata yatha, omwe amapanga pulogalamu yamasewera Pure Sweat Basketball ndi pulogalamu ya makolo atsopano a Lil ' Baby Names adatembenukira ku Apple. Iwo adasumira mlandu kukhothi la boma la California akudzudzula Apple chifukwa chotenga "kuwongolera kwathunthu pa App Store" komanso chinyengo chamitengo, chomwe Apple ikuyesera kuchotsa pampikisano.
Madivelopa ali ndi nkhawa ndi momwe Apple imawongolera zomwe zili mu App Store. Kugawa kwa mapulogalamu kumachitika motsogozedwa ndi Apple, yomwe imalipira 30% Commission pazogulitsa. Uwu ndi munga kwa olenga ambiri. Komanso fupa la mikangano (sic!) Ndi mfundo yakuti salola opanga kutsitsa mtengo wa mapulogalamu awo pansi pa 99 cent.
Ngati simukuzikonda, pitani ku ... Google
Apple momveka imadziteteza ku milandu yofuna kukhala yekha ndi kuwongolera kwathunthu pa App Store ndipo imati imakonda mpikisano. Adayankha madandaulo a Spotify ponena kuti kampaniyo ingakonde kusangalala ndi zabwino zonse za App Store popanda kulipira kalikonse, ndikulangiza opanga osakhutira kuti azigwira ntchito ndi Google ngati akuvutitsidwa ndi machitidwe a App Store.
Iye akukana mwamphamvu kulowa mu funso la mitengo: "Madivelopa amakhazikitsa mitengo yomwe akufuna, ndipo Apple alibe gawo pazimenezi. Mapulogalamu ambiri mu App Store ndi aulere, ndipo Apple alibe chochita nawo. Madivelopa ali ndi nsanja zingapo zogawira mapulogalamu awo," Apple adati poteteza.
Mukuganiza bwanji za machitidwe a Apple? Kodi iwo akuyeseradi kukhala ndi ulamuliro?
"Mapulogalamu ambiri mu App Store ndi aulere ndipo Apple alibe chochita nawo. Madivelopa ali ndi nsanja zingapo zogawira mapulogalamu awo"
…ziti? AppStore ndi ....?