Ondrej Holzman Tim Cook adadziwonetsa yekha ngati imodzi mwa nkhope zazikulu pamsonkhano wa D10, pomwe adalankhula za Steve Jobs, Apple TV, Facebook kapena nkhondo yapatent. Walt Mossberg ndi Kara Swisher adayesetsa kuti adziwe zambiri za iye, koma monga mwachizolowezi, CEO wa Apple sanauze zinsinsi zake zazikulu ...
Pamsonkhano wa seva ya All Things Digital, Cook adatsatira Steve Jobs, yemwe ankachitapo nthawi zonse m'mbuyomu. Komabe, aka kanali koyamba kukhala pampando wofiyira wotentha wa CEO wapano wa Apple.
Za Steve Jobs
Zokambiranazo zidatembenukira kwa Steve Jobs. Cook adavomereza poyera kuti tsiku lomwe Steve Jobs adamwalira linali limodzi mwazachisoni kwambiri pamoyo wake. Koma pamene anachira ku imfa ya abwana ake amene anakhalapo kwa nthaŵi yaitali, iye anatsitsimulidwa ndipo anasonkhezereka kwambiri kupitiriza zimene Jobs anamsiyira.
Woyambitsa mnzake wa Apple komanso wamasomphenya wamkulu akuti adaphunzitsa Cook kuti chinsinsi cha chilichonse ndikukhazikika komanso kuti sayenera kukhutira ndi zabwino, koma nthawi zonse azifuna zabwino. "Steve nthawi zonse amatiphunzitsa kuyang'ana kutsogolo, osati zam'mbuyo," anatero Cook, amene nthaŵi zonse ankaganizira kwambiri mayankho ake. "Ndikanena kuti palibe chomwe chidzasinthe, ndikukamba za chikhalidwe cha Apple. Ndi yapadera kwambiri ndipo sangathe kukopera. Tili nazo mu DNA yathu, " adatero Cook, yemwe adalimbikitsidwa ndi Steve Jobs kuti adzipangire yekha zisankho osaganizira zomwe Jobs angachite m'malo mwake. "Atha kusintha malingaliro ake mwachangu simungakhulupirire kuti akunena zosiyana dzulo lake." adatero mkulu wa kampani ya California wazaka makumi asanu ndi chimodzi zokhudza Jobs.
Cook adanenanso kuti Apple ilimbitsa chitetezo chazinthu zake pakukula, monga posachedwa mapulani ena adachitika kale kuposa momwe Apple akadakondera. "Tikonza chinsinsi cha zinthu zathu," adatero a Cook, yemwe anakana kufotokoza za tsogolo la kampani panthawi yonse yofunsa mafunso.
Za mapiritsi
Walt Mossberg adafunsa Cook za kusiyana pakati pa ma PC ndi mapiritsi, pambuyo pake bwana wa Apple adalongosola chifukwa chake iPad si yofanana ndi Mac. "Tabuleti ndi chinthu china. Imagwira zinthu zomwe sizimalumikizidwa ndi PC," adanena "Sitinapange msika wa piritsi, tidapanga piritsi yamakono," Cook adanena za iPad, pogwiritsa ntchito fanizo lake lomwe amakonda la kuphatikiza firiji ndi chowotcha. Malingana ndi iye, kuphatikiza koteroko sikungapange mankhwala abwino, ndipo momwemonso ndi mapiritsi. "Ndimakonda kuyanjana ndi kulumikizana, m'njira zambiri ndichinthu chabwino, koma zinthu zimangotengera kunyengerera. Muyenera kusankha. Mukamayang'ana piritsilo ngati PC, m'pamenenso nkhani zambiri zam'mbuyomu zimakhudza chomaliza. ” Cook adauza a Mossberg, mtolankhani wolemekezeka waukadaulo.
Za ma Patent
Komano, Kara Swisher, anali ndi chidwi ndi malingaliro a Tim Cook pa ma patent, omwe ndi nkhani ya mikangano yayikulu ndipo amachitidwa pafupifupi tsiku lililonse. "Ndi zokhumudwitsa," anatero Cook moona mtima, kuganiza kwakanthawi ndikuwonjezera: "Ndikofunikira kwa ife kuti Apple isakhale wopanga dziko lonse lapansi."
Cook anayerekezera ma patent ndi luso. "Sitingathe kutenga mphamvu zathu zonse ndi chisamaliro, kupanga fano, ndiyeno penyani wina akuyika dzina lake." Mossberg adatsutsa ponena kuti Apple akuimbidwanso mlandu wokopera ma patent akunja, pambuyo pake Cook adayankha kuti vuto ndilakuti nthawi zambiri izi zimakhala zovomerezeka kwambiri. "Apa ndipamene vuto limayamba patent system," adalengeza. "Apple sinazengereze munthu aliyense chifukwa cha ma patent omwe tili nawo chifukwa timakhumudwa nazo."
Malinga ndi a Cook, ndi ma patent omwe kampani iliyonse imayenera kupereka moyenera komanso mwakufuna kwawo ndilo vuto lalikulu. Zonse zinasokonekera. Sizingatilepheretse kupanga zatsopano, sizingatero, koma ndikanafuna kuti vutoli lisakhalepo. " anawonjezera.
Za mafakitale ndi kupanga
Mutuwu udatembenukiranso ku mafakitale aku China, omwe akhala akukambidwa kwambiri m'miyezi yaposachedwa, ndipo Apple akuimbidwa mlandu wokhala ndi antchito omwe amagwira ntchito mosavomerezeka. “Tinati tikufuna kuimitsa. Timayesa maola ogwira ntchito a anthu 700," Cook adatero, akunena kuti palibenso wina yemwe akuchita izi. Malinga ndi iye, Apple ikuyesetsa kwambiri kuthetsa nthawi yowonjezera, yomwe mosakayikira ilipo m'mafakitale aku China. Koma pali vuto lomwe limapangitsa kuti zisatheke. “Koma antchito ambiri amafuna kugwira ntchito mmene angathere kuti apeze ndalama zambiri m’chaka chimodzi kapena ziŵiri zimene amathera m’fakitale n’kuzibweretsanso kumidzi yawo. adavumbulutsa Cook wamutu.
Nthawi yomweyo, Cook adatsimikizira kuti Apple adaganiza zaka khumi zapitazo kuti asapange zigawo zonse zokha, pomwe ena amatha kuchita chimodzimodzi monga iye mwini. Komabe, njira zonse zopangira ndi matekinoloje amapangidwa ndi Apple yokha. Izi sizisintha, ngakhale Mossberg adakayikira ngati tidzawonapo zinthu zomwe zinganene kuti 'zomangidwa ku USA'. Cook, monga wotsogolera ntchito zonse, adavomereza kuti akufuna kuti tsiku lina zidzachitike. Pakadali pano, zitha kulembedwa kumbuyo kwa zinthu zina zomwe zimangopangidwa ku USA.
Za Apple TV
TV. Uwu wakhala mutu womwe umakambidwa kwambiri pokhudzana ndi Apple, motero zinali zochititsa chidwi kwa owonetsa awiriwa. Chifukwa chake Kara Swisher adafunsa Cook mwachindunji momwe akukonzekera kusintha dziko la kanema wawayilesi. Komabe, wamkulu wa Apple adayambitsa Apple TV yamakono, yomwe akuti idagulitsa mayunitsi 2,8 miliyoni chaka chatha ndi 2,7 miliyoni chaka chino. "Ndi dera lomwe timakonda," Cook adawulula. "Si mwendo wachisanu patebulo, ngakhale kuti si bizinesi yaikulu monga mafoni, Macs, mapiritsi kapena nyimbo."
Mossberg adadabwa ngati Apple ingapitilize kupanga bokosi lokha ndikusiya zowonera kwa opanga ena. Kwa Apple panthawiyo, zingakhale zofunikira ngati zingathe kulamulira teknoloji yaikulu. "Kodi tingathe kuwongolera ukadaulo wofunikira? Kodi tingathandizire kwambiri m'derali kuposa wina aliyense?" Cook anafunsa mwamwano.
Komabe, adakana nthawi yomweyo kuti Apple ikhoza kulowa mdziko lapansi popanga zomwe zili zake, mwina Apple TV. "Ndikuganiza kuti mgwirizano womwe Apple ali nawo ndi gawo loyenera m'derali. M'malingaliro anga, Apple safunikira kukhala ndi bizinesi yokhutira chifukwa alibe vuto kuipeza. Mukayang'ana nyimbozo, tili ndi 30 miliyoni. Tili ndi magawo opitilira 100 komanso makanema masauzande ambiri.
Za Facebook
Facebook idatchulidwanso, yomwe Apple ilibe ubale wabwino. Zonse zinayamba chaka chatha, pamene mgwirizano pakati pa maphwandowa unagwa ponena za utumiki wa Ping, kumene Apple inkafuna kuphatikiza Facebook, ndi iOS 5, kumene Twitter yokha inawonekera pamapeto pake. Komabe, motsogozedwa ndi Tim Cook, zikuwoneka ngati Apple ndi Facebook adzayesa kugwirira ntchito limodzi kachiwiri.
"Chifukwa chakuti muli ndi maganizo osiyana pa chinachake sizikutanthauza kuti simungathe kugwirira ntchito limodzi," Cook anatero. "Tikufuna kupatsa makasitomala njira yosavuta komanso yokongola pazochita zomwe akufuna kuchita. Facebook ili ndi ogwiritsa ntchito mamiliyoni mazanamazana, ndipo aliyense yemwe ali ndi iPhone kapena iPad akufuna kukhala ndi chidziwitso chabwino kwambiri ndi Facebook. Mutha kuyembekezera," yolembedwa ndi Cook.
Titha kuyembekezera Facebook mu iOS kale pamsonkhano wopanga mapulogalamu WWDC, pomwe Apple mwina iwonetsa iOS 6 yatsopano.
Za Siri ndi mayina azinthu
Polankhula za Siri, Walt Mossberg adanena kuti ndizothandiza kwambiri, koma sizigwira ntchito monga momwe amayembekezera. Komabe, Tim Cook adatsutsa kuti Apple ili ndi zatsopano zingapo za wothandizira mawu okonzeka. "Ndikuganiza kuti musangalala ndi zomwe tichite ndi Siri. Tili ndi malingaliro ochepa pazomwe Siri angagwiritsidwe ntchito. ” Cook adawulula, pamodzi ndi anthu omwe amakonda Siri. "Siri yawonetsa kuti anthu akufuna kulumikizana ndi foni yawo mwanjira inayake. Kuzindikira mawu kwakhalapo kwakanthawi, koma Siri amapangitsa kuti zikhale zachilendo. ” anatero Cook, yemwe ananena kuti n’zosadabwitsa kuti pasanathe chaka Siri walowa m’chidziŵitso cha anthu ambiri.
Panalinso funso lokhudza Siri, momwe amatchulira malonda awo ku Apple. Chilembo S mu dzina la iPhone 4S kwenikweni chimatanthawuza wothandizira mawu. "Mutha kumamatira ndi dzina lomwelo, lomwe anthu amakonda, kapena mutha kuwonjezera manambala kumapeto kuti muwonetse m'badwo. Ngati musunga mapangidwe ofanana ndi a iPhone 4S, ena anganene kuti kalatayo ilipo ya Siri kapena kuthamanga. Ndi iPhone 4S, tinkatanthauza Siri ndi "esque", ndipo ndi iPhone 3GS, tinkatanthauza liwiro," Cook adawulula.
Komabe, zikhoza kuyembekezera kuti mbadwo wotsatira wa foni ya Apple, yomwe idzawonetsedwe mu kugwa, sidzakhala ndi dzina lakutchulidwa, koma idzakhala iPhone yatsopano, potsatira chitsanzo cha iPad.
Kodi ndizotheka kuwonera zokambiranazi pavidiyo kwinakwake? :) Ndikufuna kuwonera.
Jeez Karl, siyani spam ndikuphunzira bwino :D
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