Filip Novotny Umunthu waukulu wotsatsa ndi kutsatsa Ken Segall ali ku Prague. Monga tinakudziwitsani dzulo, iye mwiniyo anapereka buku lake lomasuliridwa m’Chicheki pano Zosavuta Mwamisala. Pa nthawiyi, tinakambirana ndi wolemba.
Ken Segall poyamba adandidabwitsa poyamba kundifunsa mafunso. Amafuna kudziwa zambiri za seva yathu, anali ndi chidwi ndi malingaliro ndi maudindo a akonzi pamitu yosiyanasiyana. Pambuyo pake, maudindo a wofunsa mafunso ndi wofunsidwa adasinthidwa ndipo tinaphunzira zinthu zambiri zosangalatsa zokhudza ubwenzi wa Segall ndi Steve Jobs. Tidayang'ana mbiri yakale komanso tsogolo la Apple.
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Zikomo povomera kuyitanidwa kwathu.
Ndikukuthokozani.
Choyamba, tiuzeni momwe zimakhalira kugwira ntchito ku Apple.
Ku Apple kapena ndi Steve?
Ndi Steve.
Unalidi ulendo wabwino kwambiri m'moyo wanga wotsatsa. Nthawi zonse ndinkafuna kugwira naye ntchito. Nditayamba kutsatsa, anali atatchuka kale ndipo sindimaganiza kuti ndidzapeza mwayi wogwira naye ntchito tsiku lina. Koma ndinamaliza kugwira ntchito ku Apple pansi pa John Sculley (Mtsogoleri wakale - cholemba cha mkonzi) ndisanalandire mwayi wogwira ntchito ndi Steve pa malonda a makompyuta a NEXT. Nthawi yomweyo ndinalumpha pa mwayi umenewo. Zinali zoseketsa chifukwa Steve anali ku California, koma anali atapereka udindo wa NEXT ku bungwe lina ku New York, choncho ndinasamukira ku New York kukagwira ntchito ndi Steve, koma ndimayenera kuyenda sabata iliyonse kuti ndikakumane naye ku California. . Steve anali ndi mphatso zina zomwe sizikanakanidwa. Anali wotsimikiza kwambiri za malingaliro ake, ndikuganiza kuti anali umunthu wovuta kwambiri. Mumamva nkhani zonsezi za momwe angakhalire wolimba, ndipo izi ndi zoona, koma panalinso mbali ina ya umunthu wake yomwe inali yochititsa chidwi kwambiri, yachikoka, yolimbikitsa komanso yoseketsa. Anali ndi nthabwala zabwino kwambiri.
Malinga ngati zinthu zinali kuyenda bwino, iye anali ndi maganizo abwino. Koma nthawi zina zinali zoipa kwambiri pamene ankafuna chinachake koma osachipeza, kapena chinachake choipa chinachitika chimene chinapangitsa kuti chikhumbo chake chisatheke. Kuchita zomwe anali kuchita panthawiyo. Ndikuganiza kuti chinsinsi chake chinali chakuti sanasamale zomwe mukuganiza. Ndikutanthauza maganizo anu. Iye anali ndi chidwi ndi zomwe mumaganiza za bizinesi ndi zilandiridwenso ndi zinthu monga izo, koma iye analibe vuto kuvulaza maganizo anu. Umenewo unali mfungulo. Ngati simungadutse zimenezo, zingakhale zovuta kuti mugwirizane naye. Koma ndikuganiza kuti aliyense amene ankagwira naye ntchito anazindikira kuti simungatengere zomwe angachite.
Kodi pali mpikisano ku Apple pazotsatsa zatsopano? Kodi muyenera kumenyana ndi mabungwe ena ntchito?
Choyamba, sindikugwira ntchito ndi Apple pano. Sindikudziwa ngati izi ndi zomwe mumafunsa, koma kugwira ntchito ku Apple ndikugwira ntchito ndi Steve kumasintha momwe mumaonera zinthu. Ndicho chifukwa chake ndinalemba buku langa, chifukwa ndinapeza Apple kukhala wosiyana kwambiri ndi makampani ena. Ndipo kuti zikhulupiriro zomwe Steve adapanga zidapangitsa kuti zinthu zikhale zosavuta kwa aliyense ndipo zidapangitsa kuti zitheke bwino. Chifukwa chake nthawi iliyonse ndikamagwira ntchito ndi kasitomala wosiyana, ndimaganizira zomwe Steve angachite, ndipo ndimaganiza kuti ndi munthu wamtundu wanji yemwe sangalole kuwathamangitsa, kapena zomwe angachite chifukwa chofuna kuchita, zivute zitani. . ndani angamukonde chifukwa cha izi, yemwe sangafune kapena zotsatira zake zidzakhala zotani. Panali ena rawness kwa izo, koma pa nthawi yomweyo kuona mtima mpumulo, ndipo ine ndikuganiza ine nthawizonse ndaphonya mzimu umenewo pamene ntchito ndi makasitomala ena.
Kotero, muzochitika zanu, kodi malonda abwino ayenera kuwoneka bwanji? Kodi ndi mfundo ziti zimene zili zofunika kwambiri kwa inu?
Mukudziwa, ukadaulo ndi chinthu chodabwitsa ndipo nthawi zonse pamakhala njira zambiri zopangira zotsatsa potengera malingaliro angapo, ndiye kuti palibe njira yabwino. Pulojekiti iliyonse ndi yosiyana kwambiri, kotero mumangoyesa malingaliro osiyanasiyana mpaka wina akusangalatseni. Umu ndi momwe zimagwirira ntchito ku Apple komanso kulikonse komwe ndimagwirako ntchito. Iwe uli ndi masabata awiri mu izo, iwe ukukhumudwa. Mumadziuza nokha kuti mulibenso luso, kuti mwatha, kuti simudzapezanso lingaliro, koma mwanjira ina imabwera, mukuyamba kugwira ntchito ndi mnzanu, ndipo musanadziwe, ndiwe wonyada modabwitsa. Ndikanakonda pakanakhala njira yomwe mungadalire nthawi zonse, koma palibe.
Pamsonkhano wa atolankhani, mudalankhula za kupanga "i" m'dzina ngati iPod, iMac ndi ena. Kodi mukuganiza kuti kutchula dzina kumakhudza kwambiri malonda ndi kutchuka?
Inde, ndikuganiza choncho. Ndipo ndi chinthu chomwe makampani ambiri amalephera. Nthawi zambiri ndimachita izi pompano. Anthu ena amandilemba ntchito chifukwa amavutika kutchula zinthu zawo. Apple ili ndi makina odziwika bwino omwe siabwino, koma amapindula pokhala ndi zinthu zochepa chabe. Izi ndi zomwe Steve adakhazikitsa kuyambira pachiyambi, kudula zinthu zonse zosafunikira ndikusiya zochepa. Apple ili ndi mbiri yaying'ono kwambiri poyerekeza ndi HP kapena Dell. Amaika zinthu zawo zonse ndi chidwi pakupanga zinthu zochepa koma zabwinoko. Koma pokhala ndi zinthu zochepa, amathanso kukhala ndi mayina omwe amagwira ntchito bwino. Kompyutala iliyonse ndi Mac-chinachake, chinthu chilichonse chogula ndi i-chinachake. Chifukwa chake Apple ndiye mtundu waukulu, "i" ndi mtundu wawung'ono, Mac ndi mtundu wawung'ono. Chilichonse chatsopano chomwe chimatuluka chimalowa m'banjamo ndipo sichiyenera kufotokozedwa.
Pamene iwe ndiwe Dell ndipo umatuluka ndi chatsopano… tsopano ndikuyesera kukumbukira mayina onse… Inspiron… Mayina awa sakukhudzana kwenikweni ndi chilichonse ndipo lililonse limadziyimira lokha. Chifukwa chake, makampani awa amayenera kupanga mitundu yawo kuyambira pachiyambi. Mwa njira, Steve nayenso adathana nazo. Pamene iPhone inatuluka, panali nkhani zina zamalamulo, ndipo sizinali zomveka ngati iPhone ingatchulidwe kuti. Chifukwa chimene Steve ankafuna kuti azitchedwa iPhone chinali chophweka. "I" anali "i" ndipo foni inanena momveka bwino chomwe chinali chipangizocho. Sanafune kupangitsa dzinali kukhala lovuta kwambiri, zomwe zidali choncho ndi njira zina zonse zomwe tidakambirana ngati iPhone siyingagwiritsidwe ntchito.
Kodi mumagwiritsa ntchito iPhone kapena zinthu zina za Apple nokha?
Ine pandekha ntchito iPhone, banja langa lonse amagwiritsa iPhones. Ndimawerengera gawo lalikulu la malonda a Apple padziko lapansi chifukwa ndimagula chilichonse kwa iwo. Ndine wokonda chizoloŵezi.
Ndi malonda ati omwe mungakonde kuwona ngati kasitomala komanso ngati manejala wamalonda ngati mungapange malonda nokha? Kodi ingakhale galimoto, TV, kapena china?
Panopa, anthu amakamba za wotchi kapena wailesi yakanema. Winawake adanenapo izi, ndipo inali mfundo yabwino, kuti zogulitsa za Apple ndizoyenera kugulidwa zaka zingapo zilizonse chifukwa simukufuna kusiyidwa. Koma wailesi yakanema si choncho. Anthu ambiri amagula TV ndi kuisunga kwa zaka pafupifupi khumi. Koma ngati akanati ayambitse TV, nkhani zake zikanakhala zofunika kwambiri kuposa TV yeniyeniyo. Ndipo ngati adatha kuchita zomwe adachita pa iTunes, zingakhale zabwino kwambiri. Sindikudziwa momwe zimagwirira ntchito pano, koma ku America mumalandira phukusi kuchokera ku kampani ya zingwe komwe muli ndi mazana amayendedwe omwe simumawawonera.
Kodi sizingakhale zabwino ngati mungangolembetsa ndikunena kuti mukufuna njira iyi $2,99 ndipo tchanelochi ndi $1,99 ndikupanga phukusi lanu. Zingakhale zochititsa chidwi, koma anthu omwe amawongolera zomwe zili mkati sali otseguka kuti agwirizane ndipo safuna kupatsa Apple mphamvu zambiri. Zingakhale nkhani yosangalatsa, popeza Steve Jobs anali ndi mphamvu zokwanira kuti makampani ojambulira achite zomwe akufuna. Ichi mwina ndi chifukwa chake opereka TV ndi makanema okhutira sakufuna kusiya mphamvuzo, makamaka. Funso ndiloti Tim Cook ali ndi mphamvu zotani akapita kukakambirana ndi makampaniwa. Kodi angachite mafilimu zomwe Steve Jobs adachita ku nyimbo? Ndipo mwina funso lofunika kwambiri ndiloti Steve Jobs akadapindula ndi mafilimu zomwe adapeza ndi nyimbo. Mwina ndi nthawi yoyipa ndipo palibe chomwe chingachitike.
Koma ine ndekha ndimakonda lingaliro la wotchi ya Apple. Ndimavala wotchi, ndimakonda kudziwa kuti ndi nthawi yanji. Koma wina akandiimbira foni, ndimayenera kutulutsa foni yanga m'thumba kuti ndidziwe kuti ndi ndani. Kapena zomwe uthengawo ukunena. Zitha kumveka zopusa pang'ono, koma ndikuganiza kuti zingakhale zabwino ngati nditawona yemwe akuyimba nthawi yomweyo, kuyankha ndi kukhudza kumodzi kuti ndimuimbirenso ndi zinthu monga choncho. Kuphatikiza apo, wotchiyo imatha kugwira ntchito zina monga kuyeza kugunda kwa mtima. Ichi ndichifukwa chake ndikuganiza kuti Apple Watch ingakhale chida chabwino chomwe aliyense angakonde kuvala. Mosiyana, mwachitsanzo Google Glass ndi chinthu chozizira, koma sindingathe kulingalira amayi kapena agogo aamuna amavala momwe wotchi amavalira.
Koma ayenera kukhala ndi ntchito zambiri kuposa AppleWatch yoyambirira…
O inde. Ndili ndi china chake kwa inu. Osati anthu ambiri amandifunsa izi, choncho khalani omasuka kuzidula. Kodi mukudziwa tsamba langa la Scoopertino? Ndi tsamba lonyozeka la Apple. Scoopertino amatsatira anthu ambiri kuposa ine chifukwa iye ndi oseketsa kuposa ine. Ndili ndi mnzanga yemwe ankagwira ntchito ku Apple yemwe timalemba naye nkhani zabodza. Timamanga pazomwe zili zofunika kwa Apple, zomwe timagwiritsa ntchito pamitu yamakono ndi zinthu zatsopano. Mnzanga akhoza kutsanzira bwino kalembedwe ka Apple chifukwa ankagwira ntchito kumeneko. Timachita zinthu zenizeni, koma ndi nthabwala. M'zaka zingapo tasonkhanitsa maulendo opitilira 4 miliyoni chifukwa pali nthabwala zambiri mdziko la Apple. Chifukwa chake ndikukuitanani inu ndi owerenga anu onse Scoopertino.com.
Ndikufunanso kuwonjezera kuti sitipanga ndalama kuchokera ku Scoopertin, timangopanga chifukwa cha chikondi. Tili ndi zotsatsa za Google kumeneko zomwe zimapanga $10 pamwezi. Izi sizidzalipira ndalama zoyendetsera ntchito. Timangochita kuti tisangalale. Nthawi zonse tinkagwira ntchito ku Apple, tinkakonda kuchita nthabwala, ndipo Steve Jobs ankayamikira. Ankakonda pamene, mwachitsanzo, Saturday Night Live adawombera pang'ono ku Apple. Nthawi zonse timaganiza kuti ndizosangalatsa kutenga zomwe Apple amakonda ndikuziseka pang'ono.
Kotero ndikumvetsa kuti kudakali zosangalatsa mu dziko la Apple ndipo simukukhulupirira otsutsa omwe amalemba Apple pambuyo pa imfa ya Steve Jobs?
Ine sindikukhulupirira. Anthu amaganiza kuti popanda Steve Jobs, zabwino zonse zomwe zidachitika ku Apple sizingapitirire. Nthawi zonse ndimawafotokozera kuti zimakhala ngati kholo likuphunzitsa ana awo mfundo zinazake. Steve anasamutsa makhalidwe ake ku kampani yake, kumene iwo adzakhala. Apple idzakhala ndi mwayi wotero m'tsogolomu kuti Steve Jobs sakanatha kulingalira m'nthawi yake. Adzagwiritsa ntchito mwayiwu momwe angafunire. Oyang'anira pano alandira bwino zomwe Steve amayendera. Zomwe zidzachitike pakapita nthawi anthu atsopano akabwera kukampani, titha kungoganiza. Palibe chimene chikhalitsa. Apple ndiye kampani yozizira kwambiri padziko lonse lapansi pakali pano, koma ikhala mpaka kalekale? Sindikudziwa liti kapena momwe zinthu zidzasinthira, koma pali anthu ambiri padziko lapansi omwe angakonde kunena kuti adayimilira kutha kwa Apple. Ichi ndichifukwa chake mukuwona zolemba zambiri zomwe zimawona Apple kuti yawonongedwa.
Komabe, ngati muyang'ana manambala, mukhoza kuona kuti akadali kampani yathanzi kwambiri. Ndilibe nkhawa pakadali pano. Zili ngati china chilichonse, ngati mupitiriza kumenya chinachake. Anthu adzayamba kukukhulupirirani pakapita nthawi. Samsung imachita izi. Akuyesera kutsimikizira anthu kuti Apple sakhalanso wanzeru. Koma iye ali, amawononganso ndalama zambiri pa izo. Ndikuganiza kuti Apple iyenera kumenyera mwanjira ina, koma ikadali nkhani yongowonera, osati zenizeni.
Tsoka ilo, tiyenera kutha tsopano. Zikomo kwambiri, zinali zabwino kuyankhula nanu ndipo ndikufunirani zabwino zonse zamtsogolo.
Mwalandilidwa.
Kuyankhulana kwakukulu, zikomo! :)
Ntchito yabwino, kuyankhula ndi anthu otsatsa si chidutswa cha mkate. Ken anali wabwino kwa inu, ndikumva :-)
Ndinali ndi chidwi ndi chiganizo "Iye anali wotsimikiza kwambiri za malingaliro ake, m'malingaliro mwanga anali umunthu wovuta kwambiri.".
Zimandidabwitsa kuti munthu amene wathera nthawi yochulukirapo komanso chidwi kwambiri pankhaniyi kuposa anthu omwe amamuzungulira angaganize motere. Ntchito zinapereka masabata ku phunziro la calligraphy, miyezi yophunzira za mafilosofi a Kum'maŵa, ndiko kuti, kuphunzira za iyemwini ndipo motero kuphunzira za anthu ozungulira.
Mu 1987, Jobs adapereka masomphenya ake (wothandizira mawu oyendetsedwa ndi mawu, kanema wa Youtube, fufuzani "Apple Future Vision 1987") momwe kompyuta ingathandizire wogwiritsa ntchito. Mwamaganizo "anagwira ntchito" pa ntchitoyi kwa zaka zoposa 30. Yesani kukonza, kukonza ndi kupukuta masomphenya anu kwa zaka 30. Tekinoloje yatsopano iliyonse imakufikitsani patsogolo. Kuphatikiza pa zomwe tafotokozazi, adapereka zaka zambiri ku lingaliro la kugwiritsa ntchito ukadaulo wapakompyuta mwanjira ina.
Mukaganizira za mutu umodzi kwa zaka zingapo ndipo mufika patali kwambiri, ndiye kuti ndingathe kulingalira zotsatirazi. Munthu akamalankhula chinthu choyamba chomwe angaganizire pamutu wogwiritsa ntchito makompyuta m'nyumba, ndipo ndikudziwa patatha zaka makumi atatu kuti ndizopusa, ndiye kuti ndi chitsiru. Koma ngati wina atuluka thukuta chinachake chimene sindinachizindikire patapita zaka zambiri, ndiye kuti ndi katswiri.
Ndikuganiza kuti ndikusowa cholemba kuchokera m'bukulo pomwe akuti "Malinga ndi Steve, aliyense ndi wopusa kapena wanzeru". M'malingaliro anga, zimasiyanitsidwa ndi ngati wagonjetsa malingaliro azaka makumi awiri. Ndipo izi zimatsogolera ku funso langa lomaliza, lathunthu komanso lomaliza.
Kodi munthu wokonda kugwiritsiridwa ntchito, kapangidwe ndi khalidwe lake wakhala akugwira ntchito yoyang'anira kampani ina yaukadaulo kwazaka zopitilira makumi awiri ndikutha kukhazikitsa zomwe zikuchitika? Kapena kodi pali akatswiri obwereketsa omwe amangowonetsa eni masheya manambala a pavrpojnt prezoskies ndikusintha owalemba ntchito zaka 5 zilizonse? Ha?
Malingaliro abwino ;)
Kuyankhulana kwakukulu. Zabwino kuposa mpikisano :)
Zikomo chifukwa choyankhulana mosangalatsa!
Ntchito yabwino, kuyankhulana kwakukulu. Pitirizani, okonda apulo :) Izi ndizomwe timakonda :)