Tsekani malonda

Chogulitsa chokwera mtengo kwambiri chomwe Apple adayambitsa sabata yatha sichinali chimodzi mwazomwe zimakambidwa kwambiri pamutuwu. Chidwi chanu Watch nawonso adadula, pomwe Apple idapereka chopereka chatsopano, chokongola mothandizana ndi mtundu wapamwamba wa Hermès.

Kugwirizana komwe sikunawonekerepo ndi nyumba ya mafashoni a ku France kumatsimikizira kuti Apple samangoganizira za wotchi yake ngati chipangizo chamakono, komanso ngati chidutswa cha zodzikongoletsera, chowonjezera cha mafashoni. Komabe, wopanga wamkulu wa Apple Jony Ive sakuganiza kuti kampani yake iyamba kuyang'ana kwambiri zinthu zapamwamba.

"Sitikuganiza choncho," adanena Ive pambuyo pa mfundo yaikulu muzoyankhulana za The Wall Street Journal. “Sindimakonda mawu ngati odzipatula,” akutero wojambula wotchukayo, komabe Apple Yang'anani Hermes iwo ndithudi sadzakhala aliyense pamene iwo ayamba pa $1 (pa 100 akorona).

Hermès ndi imodzi mwazinthu zodziwika bwino zokhala ndi zinthu zapamwamba, ndipo ngakhale Apple idazindikira miyambo yake yakale mwanjira yawoyawo. Pa kuyimba kwa wotchi yokhala ndi zingwe za Hermès zokhazokha, timapeza zilembo zitatu zomwe kampani yaku France imadziwika nayo, komanso dzina la Hermès ndi logo.

"Ndakhala ku Apple kwa zaka 23 ndipo izi ndizodabwitsa komanso zapadera. Sindinawonepo chilichonse chotere, "adavomereza Jony Ive, kuti logo ya Apple yakhala ikuchitapo kanthu nthawi zonse. M'malo mwake, Ive adayandikira nyumba yamafashoni Apple asanatulutse wotchiyo.

"Ndi zachilendo kwa Apple kunena za chinthu chomwe sichinatchulidwe," akuvomereza Jony Ive. Pomaliza adavomera kugwira ntchito ndi Hermès Okutobala watha pa nkhomaliro ku Paris, komwe kampaniyo idakhazikitsidwa.

Makasitomala omwe akufunafuna zapamwamba azitha kusankha mitundu itatu ya zingwe zachikopa - Ulendo Wapawiri ($1), Ulendo Umodzi ($250) ndi Cuff ($1). Zopereka zapaderazi zikugulitsidwa pa Okutobala 100 ndipo zizipezeka m'masitolo a Apple ndi Hermès ku United States, China, France ndi Switzerland.

Chitsime: WSJ
.