Filip Novotny Ngakhale wamkulu wamalonda, Angela Ahrendts, adangoyamba utsogoleri wake ku Apple masabata atatu apitawa, ali ndi masomphenya ake. Malinga ndi nkhani seva 9to5Mac idzayang'ana mbali zitatu zazikulu m'miyezi ikubwerayi: kukonza zomwe makasitomala akukumana nazo mu Apple Stores, kugwiritsa ntchito ndalama zolipirira mafoni ndi chitukuko cha malonda ku China.
Choyamba, titha kuyembekezera kusintha mkati mwa Apple Stores, mwa mawonekedwe a njerwa ndi matope ndi malo ogulitsira pa intaneti. Ahrendts watenga kale njira zoyambira pankhaniyi ndipo nthawi zambiri amayendera Nkhani ya Apple kuzungulira nyumba yake yatsopano ya Cupertino. Pochita izi, amayesa kumvetsetsa momwe angapangire malo ogulitsa njerwa ndi matope a Apple ndikupeza madera omwe angathe kusintha.
Malinga ndi ogwira ntchito m'masitolowa okha, Ahrendts ndi ochezeka kwambiri, oona mtima ndipo adzagwirizana bwino ndi chikhalidwe cha Apple. Izi sizinali zogwira ntchito kwa bwana wakale wamalonda a John Browett. Malinga ndi ogulitsa ku Apple Stores, adangoyang'ana kwambiri pazachuma komanso samamva bwino m'masitolo omwe ali ndi anthu ambiri. Mfundo yakuti sanagwirizane ndi chikhalidwe cha kampani ya Cupertino, pambuyo pake yekha adavomereza.
Browett atachoka, achiwiri kwa achiwiri kwa purezidenti adatenga udindo wake, pomwe Steve Cano adayang'anira masitolo ogulitsa njerwa ndi matope, Jim Bean woyang'anira ntchito, ndi Bob Bridger kupeza malo opangira malo atsopano. Ngakhale awiri omalizawa akhalabe m'malo awo, Steve Cano apita kumalo atsopano mkati mwa malonda apadziko lonse motsogozedwa ndi Ahrendts.
Ahrendts adapatsanso mphamvu zazikulu pamitu yamagawo aku Europe ndi China. Wendy Beckmanová ndi Denny Tuza adzakhala ndi malo ochulukirapo osinthira masitolo "akunja" a njerwa ndi matope kuti agwirizane ndi misika. Malinga ndi 9to5Mac, Ahrendts amaika zofunikira kwambiri ku China makamaka, ndipo kutsegula Apple Stores ku gawo lomwe likukula la makasitomala omwe angakhale nawo ndizofunikira kwambiri kwa iye. Apple tsopano ili ndi masitolo khumi okha a njerwa ndi matope ku China, koma chiwerengerochi chikhoza kukula mofulumira mtsogolomu.
Kuphatikiza pa Masitolo apamwamba a Apple, wamkulu wamalonda amayang'aniranso pa intaneti. Ahrendtsová akufuna kugwiritsa ntchito ulamuliro umenewu, womwe poyamba unkagwirizanitsidwa ndi ntchito yosiyana, kuti agwirizane ndi njerwa ndi matope ndi malo ogulitsa pa intaneti. Mothandizidwa ndi matekinoloje atsopano, monga ntchito yatsopano yam'manja iBeacon, zonse zomwe kasitomala amakumana nazo ziyenera kusintha m'miyezi ikubwerayi, kuyambira pakulankhulana ndi ogulitsa mpaka kupeza chinthu choyenera mpaka kulipira.
Zosinthazi zimabwera panthawi yomwe Apple ikukonzekera kuyambitsa zatsopano zingapo, zingapo mwazomwe zili m'gawo losadziwika. Kuphatikiza pa iPhone 6, mahedifoni a iWatch kapena Beats amapezekanso. Tikayika zongopeka zonse zamasiku angapo apitawa palimodzi, titha kuyerekeza komwe Apple idzatenge m'miyezi ikubwerayi. Wopanga iPhone tsopano akutembenukira kuzinthu zokongola, ndipo Angela Ahrendts (mwinamwake pamodzi ndi anzawo atsopano) adzakhala cholumikizira chofunikira kwambiri paulendo watsopanowu.
