Filip Novotny Apple idayimitsa malonda onse pa Apple Store yapa intaneti ku Russia Lachiwiri. Chifukwa chake ndi kusinthasintha kwachilengedwe kwa ruble, zomwe zimapangitsa msika waku Russia kukhala wosadziwikiratu kwamakampani akunja. Apple idachitapo kanthu ndi kusinthasintha kwa ruble sabata yatha pokweza mtengo wogulitsa wa iPhone 6 ndi kotala.
Lachiwiri, Disembala 16, pakadali pano, linali tsiku lomaliza kwa makasitomala aku Russia pomwe amatha kugula iPhone 6 kapena zinthu zina musitolo yovomerezeka ya Apple. Panthawiyo, kampani yaku California idatseka e-shopu kwathunthu. Mneneri wa Apple, Alan Hely, adalengeza kuti chifukwa cha kusunthaku chinali "kuwunikanso mitengo" ndikupepesa chifukwa chakusapezeka pamsika waku Russia. Komabe, mawuwo sananene kuti sitoloyo idzatsegulidwa liti.
Chifukwa cha kutsekedwa kwa bizinesi ya ku Russia mwachiwonekere kuchepa kwakukulu kwa ruble, komwe kukupitirizabe kufooketsa masiku ano. Kutsika kwa mtengo wake motsutsana ndi dola kapena yuro tsiku limodzi nthawi zina kumafika makumi awiri pa zana. Banki Yaikulu ya ku Russia inayesa kusintha zimenezi poonjezera kwambiri chiwongoladzanja ndi 6,5 peresenti, koma sitepe yaikuluyi inatha kuthetsa kugwa kwa ruble kwa masiku ochepa okha. Nyuzipepala zapadziko lonse lapansi zikukamba za mavuto azachuma ku Russia kuyambira pamavuto azachuma komanso kutha kwachuma mu 1998.
Ruble yosakhazikika imadetsa nkhawa makampani akunja omwe akuchita bizinesi kapena kugulitsa katundu wawo ku Russia. Pakadali pano, vuto la Kum'mawa ladziwonetsera makamaka m'kufunitsitsa kuyikapo ndalama m'maiko omwe akutukuka kumene komanso pamsika wamafuta ndi zinthu zina. Sabata ino, komabe, zinthu zitha kuipiraipira kuchokera kumalingaliro aku Russia.
Sizokhudza Apple yokha, ngakhale kuti zogulitsa zake zili ndi mtengo wophiphiritsira kwambiri ku Russia pakati ndi kalasi yapamwamba. Malinga ndi akatswiri ena, podula msika waku Russia, Apple ikhoza kuyambitsa makampani ena ofanana. "Chilichonse chomwe mumapeza ku Russia mu rubles chidzabwera kwa inu mu madola kapena ma euro pamitengo yotsika kwambiri, kotero ziyenera kukhala zothandiza makampani aukadaulo monga Apple kuti atuluke ku Russia," adatero. adalengeza Andrew Bartels, wofufuza ku Massachusetts-based Forrester Research, pa seva Bloomberg.
Panthawi imodzimodziyo, m'miyezi yapitayi, Russia inali dziko limene, mwachitsanzo, ma iPhones atsopano amatha kupezeka pamtengo wotsika kwambiri ku Ulaya. Zaka zingapo zapitazo, zinthu sizinali choncho. Zotsatira zake, malonda aku Russia adachulukitsa kawiri ndipo Apple idapeza $ 1 biliyoni. Komabe, izi zikuwoneka kuti sizili bwino kuti kampani yaku California ipitilize kupereka zinthu zake pamsika wowopsa waku Russia.
Kodi mukudziwa ngati izi zikugwiranso ntchito kumasitolo ogulitsa njerwa ndi matope?
Apple ilibe malo ogulitsa njerwa ndi matope ku Russia.
Chabwino, ngati mundilonjeza ine, Vladimir Vladimirovich, kuti simudzaphatikizira munda wanga wokongola wa chitumbuwa, ndiye ndikukuitanani kunyumba kwanga ku schnapps yanga ya chitumbuwa ndipo tidzapita ku istil pamodzi. Diso la Prague linali lochititsa chidwi
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