Lukáš Čambala
Apple Music, ntchito yotsatsira nyimbo, yakhala ikugwira ntchito kwa milungu yopitilira iwiri tsopano, ndipo mafunso akuyamba kumveka kuti ndi dera liti lomwe Apple ingafune kugwedeza madzi omwe ali pachiwopsezo ndicholinga chofuna kusintha ukadaulo. Malinga ndi malipoti a miyezi yaposachedwa, zikuwoneka kuti Apple ikukonzekeranso kuukira makampani okhudzana nawo atayesa kugonjetsa makampani oimba. Kampani yaku California ikuyenera kuyesa kusintha gawo la kanema wawayilesi posachedwa.
Kampaniyo akuti ili kale mumpikisano wapamwamba wokambirana ndi ma TV otsogola ku US, ndipo ntchito yomwe ingafanane ndi mtundu wa kanema wawayilesi iyenera kukhazikitsidwa kugwa uku. Apple ikukambirana ndi masiteshoni ngati ABC, CBS, NBC kapena Fox, ndipo ngati zonse zikuyenda momwe akuganizira ku Cupertino, owonera aku America sangafunenso chingwe kuti awonere makanema apamwamba. Zomwe amafunikira ndi intaneti komanso Apple TV yokhala ndi njira zolembetsa.
Tikadati tiwonjezere mwayi wowulutsa pawailesi yakanema pakukhamukira kwa nyimbo, tili ndi kuphatikiza kosangalatsa kwambiri, komwe Apple ingapange malo ochezera a pabalaza pabalaza lililonse. Monga nthawi zonse, pankhani yolembetsa ma TV, Apple ingatenge 30% yazogulitsa, zomwe zingakhale zopindulitsa kwambiri kwa kampaniyo. Mwina phindu la Apple linali limodzi mwamavuto, chifukwa chomwe ntchito yofananira sinawonekere kale.
Malinga ndi kuyerekezera koyambirira, mtengo wolembetsa uyenera kuyambira $10 mpaka $40. Komabe, n'zovuta kunena ngati Apple idzachita bwino m'derali, chifukwa ili ndi mpikisano wokhazikika pafupi nawo monga Netflix, Hulu ndi ena.
http://www.apple.com/appletv/showtime/