Amaya Toman Bajeti ya ntchito yatsopano yotsatsira ya Apple akuti ndi madola biliyoni imodzi, koma mabwalo ena ayamba kukayikira ngati ndi ndalama zomwe zayikidwa bwino komanso ngati zomwe zilimo zingakhale zosangalatsa kwa owonera. Zikuwoneka kuti Tim Cook amayimira zopukutidwa bwino komanso zolondola, koma funso ndilakuti ngati kupukutako kudzakhala kosokoneza kukopa kwa omvera.
Tim Cook atawonera sewero la kampani yake Vital Signs kuposa chaka chapitacho, anali ndi vuto pang'ono ndi zomwe adawona. Nkhani yakuda, yodziwika bwino ya hip-hopper Dr. Dre, yomwe ili, mwa zina, zithunzi zokhala ndi cocaine, zamatsenga kapena zida. "Ndi zachiwawa kwambiri," Cook adauza a Jimmy Iovine wa Apple Music. Malinga ndi iye, kutulutsa Zizindikiro Zofunikira padziko lapansi kunalibe funso.
Pambuyo pa ndemanga za Cook pa Vital Signs, Apple anayenera kufotokoza momveka bwino kuti akufuna ziwonetsero zapamwamba zodzaza ndi nyenyezi, koma sakufuna kugonana, kutukwana kapena chiwawa. nsanja zina, monga HBO kapena Amazon, sanali mantha mitu yakuthwa, zithunzi ndi mawu, ofanana Netflix, amene ndende sewero lanthabwala Orange ndi New Black, mmene palibe kusowa kugonana, kutukwana, mankhwala osokoneza bongo ndi chiwawa, anapeza. kutchuka kwambiri padziko lonse lapansi.
Malinga ndi Preston Beckman, yemwe kale anali mkulu wa mapulogalamu ku NBC ndi Fox, komabe, poulutsa zachiwawa kapena kugonana kwa amuna kapena akazi okhaokha, zomwe Netflix imaika pachiwopsezo ndichakuti wowonera wosamala amaletsa kulembetsa kwawo (m'malo mongowonera ziwonetsero zosayenera), pomwe Apple mwina wowonera wosamala wotere angasankhe kumulanga posagula chimodzi mwazinthu zake.
Apple yachedwetsa kuwulutsa kwawonetsero kawiri, malinga ndi m'modzi mwa opanga wamkulu, kuchedwa kwina kungayembekezere. Cook adauza akatswiri mu Julayi kuti sakanatha kufotokoza zambiri za mapulani ake aku Hollywood, koma anali ndi malingaliro abwino kwambiri pazomwe Apple ingapereke m'tsogolomu. Hollywood ndiye chinsinsi cha njira ya Apple. Kampani ya Cupertino ikuyesera kuwonjezera kuchuluka kwa ntchito zake ndi ndalama kuchokera kwa iwo. Ntchitozi zikuphatikiza osati kugwira ntchito kwa App Store, zolipira zam'manja kapena Apple Music, komanso kukulitsa kokonzekera m'madzi azosangalatsa.
Apple idagula mawonetsero opitilira khumi ndi awiri m'mbuyomu, osasowa mayina a nyenyezi. Komabe, chifukwa cha kusintha kwa ogwira ntchito ndi zomwe zili, mapulogalamu ambiri tsopano akuchedwa. Zack Van Amburg ndi Jamie Erlicht, omwe adatenga nawo gawo pagulu lodziwika bwino la Breaking Bad, adafunanso kuti chiwonetsero chawo chivomerezedwe ndi Eddy Cue ndi Tim Cook. Nkhani za M. Night Shyamalan zonena za banja limene mwana wawo anamwalira zinafunikiranso kuvomerezedwa. Asanapereke chivomerezo ku chisangalalo chamaganizo, Apple adapempha kuti athetse mitanda m'nyumba ya akuluakulu akuluakulu, chifukwa sakufuna kusonyeza nkhani zachipembedzo kapena ndale m'mawonetsero ake. Chowonadi, malinga ndi The Wall Street Journal, ndichakuti zomwe zili zotsutsana sizomwe zikuyenda bwino - monga zikuwonetseredwa ndi mndandanda wopanda vuto ngati Stranger Things kapena The Big Bang Theory. Chifukwa chakuti a Messrs Cue ndi Cook safuna kutulutsa ziwonetsero zokhala ndi mikangano sizitanthauza kuti amangowonera ma Teletubbies kapena Sesame Street okha, ndikutsegula. Cue ndi wokonda Game of Thrones, Cook amakonda Kuwala kwa Friday Night ndi Madam Secretary.
Zithunzi
Apple sichiwopa kuyika ndalama pazowonetsa kuti ili ndi chidwi ndikupereka ndalama zambiri kwa iwo kuposa Netflix kapena CBS. Koma samawopanso kusintha kwa ziwonetsero zomwe zidagulidwa - mwachitsanzo, adasintha gululo pakuyambiranso kwa Spielberg's Amazing Stories. Maziko a njira yowulutsa ya Apple adakhazikitsidwa pafupifupi zaka zitatu zapitazo, pomwe panali mphekesera zokhuza kugula kwa Apple Netflix, kampani ya Cupertino idaganiza zoyambitsa TV yawoyawo ndipo oyang'anira ake adakumana ndi oyang'anira Hollywood. Apple anayesa kulowa nkhaniyi mozama momwe angathere ndikupeza yemwe akuchita bwino mderali komanso chifukwa chake.
Seva ya Gizmodo idazindikira kuti bizinesi yowonetsa ndi yosiyana ndi magwiridwe antchito a App Store kapena kutsatsa kwa iPhone, pomwe malingaliro opusa a Apple amakhala omveka pang'ono. Ntchito zotsatsira zikuyenda bwino kwambiri pakadali pano, mwa zina chifukwa zimalola owonera kuti azitha kupeza zomwe zili zokhazokha popanda kukhazikitsa TV. Kumbali imodzi, Apple ili ndi kuthekera kwakukulu kochita bwino m'munda uno, koma malingaliro ake osamala amapangitsa kukhala mpikisano womwe ena sangawope.
Chitsime: The Wall Street Journal, Gizmodo
Kuwunika kokhazikika kwa neo-Marxist. Koposa zonse, sitiyenera kukwiyitsa, kudabwitsa kapena kukhumudwitsa aliyense. Mfundo yakuti izi zimapangitsa luso lililonse kutaya tanthawuzo lake, chifukwa latanthawuza malire omwe sayenera kupitako, siziwachitikira. Iwo anena za dziko la utawaleza. Koma dziko loterolo silinakhalepo ndipo silidzakhalaponso. Ndipo ine sindikumufuna nkomwe iye chotero. Apple ndi kampani yosamvera chisoni, koma imapanga zinthu zabwino kwambiri. Tsoka ilo.