Michal Marek M'zaka zingapo zapitazi, nkhani zambiri zawonekera pa intaneti zonena kuti Apple ikutaya mphamvu zake zamsika wamsika wam'manja m'malo mwa Android. Zowonadi, iOS ya Apple sinalinso nsanja yayikulu yam'manja, zomwe zimapangitsa kuti pakhale zoopsa zambiri komanso eni ake omwe akuwopa kwambiri ndalama zawo. Kodi Apple iyenera kuchitapo kanthu pakachitika zovuta ndikukhazikitsa njira zina? Kampaniyo sayenera kuganizira zakusintha kwamitengo yamitengo
Ulamuliro wamsika nthawi zonse ndi wofunikira, ndipo izi ndi zoona kawiri pamakina ogwiritsira ntchito. Ndizovuta komanso zokwera mtengo kwa opanga gulu lachitatu kupanga mapulogalamu, masewera ndi ntchito zamapulatifomu osiyanasiyana. Choncho m'pofunika kuganizira kwambiri wosewera mpira pa msika. Ngati opanga amapanga mapulogalamu okwanira okwanira, mphamvu ya nsanjayo imakula. Chofunika kwambiri ndi chiyani kuposa pulogalamu yapa foni yam'manja? Kuphatikiza apo, mapulogalamu ogulidwa amamangiriza makasitomala ku makina ogwiritsira ntchito. Aliyense amene wagula mapulogalamu ndi masewera iOS kwa ndalama zambiri ndithudi adzakhala wonyinyirika kwambiri kutembenukira kwa nsanja ina. Wothandizira makina ogwiritsira ntchito "akayamba" ndikupeza mphamvu pamsika ndipo motero kukondedwa ndi opanga, zimakhala zovuta kwambiri kulimbana ndi mdani woteroyo. Chitsanzo chowala ndi Microsoft ndi mphamvu zake zodabwitsa mu nineties zaka zapitazo. Kodi Apple ikulakwitsa pongosamalira zopeza osati kugawana msika? Pamsika wamakompyuta apakompyuta, Apple idapanga kale cholakwika ichi kamodzi, ndipo kuchokera paudindo wotsogola wotsogola, idadziyika yokha kukhala wosewera wam'mphepete mwa de facto.
Android ndi iOS zikulamulira msika wam'manja wapadziko lonse lapansi, ndi nsanja ziwiri zomwe zimagawana gawo lalikulu la 90%, malinga ndi malipoti a IDC. Komanso, atsogoleri onsewa akupitiriza kukula, pamene mpikisano ukutayika. Kampani ya IDC inanena za zotsatira za kotala lachitatu la chaka chino, ndipo manambala omwe adasindikizidwa sanasangalatse omwe ali ndi kampani ya Cupertino. Malinga ndi IDC, Android imalamulira 75% ya msika ndipo Apple ndi iOS yake 15% yokha. Apple ikuchita bwino pamsika waku US, komwe pakadali pano ili ndi gawo la 34 peresenti poyerekeza ndi 53 peresenti ya Android. Komabe, pali kusiyana kwakukulu pakukula kwa nsanja zonse ziwiri. Apple yachita bwino kwambiri, ndipo iOS yake yawonjezera gawo lake kuchokera pa 25% mpaka 34% m'zaka zaposachedwa. Komabe, Android yachulukitsa kuwirikiza kawiri gawo lake panthawi yomweyi mpaka 53%. Kukula kwakukuluku kwa nsanja ziwiri zazikuluzikulu kudayamba makamaka chifukwa cha kugwa kwamphamvu kwa omwe adapikisana nawo kale monga RIM, Microsoft, Symbian ndi Palm.
Mafani ambiri a Apple amatsutsa kuti Android sichingawerengedwe ngati nsanja imodzi. Kupatula apo, makinawa amapezeka m'mitundu yambiri yosiyanasiyana, yokhala ndi zida zapamwamba zambiri komanso zida zambiri zosiyanasiyana. Google ikulephera kupatsa ogwiritsa ntchito onse zosintha zadongosolo latsopanoli, ndipo zinthu zoseketsa zimachitikanso. Foni ya Android nthawi zambiri imasinthidwa kukhala "yatsopano" yamakina pomwe siili yatsopano ndipo mtundu wina ulipo kale. Kugawikana kumeneku kumapangitsa ngakhale ntchito yaying'ono kukhala vuto lalikulu kwa opanga, ndipo ndizovuta kukwaniritsa magwiridwe antchito pazida zonse. Kuphatikiza apo, zopindulitsa zochokera ku Android Google Play ndizochepa kwambiri, ndipo kwa omanga sitolo iyi sikhala yayikulu. Ogwiritsa ntchito a iOS amawononga nthawi zambiri pa mapulogalamu kuposa eni ake a chipangizo cha Android. Choncho, Madivelopa ambiri amakondabe iOS ndi kupanga mapulogalamu makamaka dongosolo. Koma kodi zimenezi zidzakhala choncho posachedwapa?
Apple nthawi zonse imafuna kupanga mafoni ndi mapiritsi apamwamba okha. Akuluakulu a Apple akuti amangofuna kupanga zida zomwe iwowo angagwiritse ntchito mwachikondi. Umboni wakuti Apple sakufuna kugulitsa zinthu zotsika mtengo, mwachitsanzo, iPad mini ndi mtengo wake. Pafupifupi anthu biliyoni ali kale ndi mafoni ndi mapiritsi. Komabe, pali anthu enanso 6 biliyoni osauka padziko lapansi, ndipo sanagule zida zotere. Mwachidziwikire, adzasankha mtundu wotchipa, ndipo izi zimatsegula mwayi waukulu kwa Samsung ndi mitundu ina yayikulu, yocheperako. Ngati Apple inyalanyaza anthu 6 biliyoni awa, kodi iOS idzakhala "yaikulu" dongosolo ngakhale zaka 10?
Madivelopa ambiri sangasankhe ngati izi kapena makina ogwiritsira ntchito ndi "ozizira" mokwanira. Adzapanga mapulogalamu a mtsogoleri wamsika. Ubwino waukulu wa Android ndikutha kukwaniritsa magawo onse a makasitomala. Ndi opaleshoni iyi, mutha kugula chidole cha pulasitiki cha akorona ochepa komanso mafoni apamwamba kwambiri monga Samsung Galaxy S3.
Makasitomala ambiri akadali okhulupirika kwa Apple. Amayamikira ubwino wa masitolo ogulitsa mapulogalamu, kuphweka kodabwitsa kwa kugula zinthu za zipangizo zawo, ndipo mwinamwake kugwirizanitsa kwakukulu kwa zinthu zonse zamtunduwu. iCloud, mwachitsanzo, ndi chida champhamvu kwambiri chomwe sichikhala ndi mpikisano wokwanira. Komabe, Google ikupita patsogolo mbali zonse ndi Android yake, ndipo posachedwapa ipeza Apple ngakhale m'malo omwe ikulepherabe. Google Play ikulitsidwa pang'onopang'ono, kuchuluka kwa mapulogalamu akuchulukirachulukira, ndipo zofuna za otukula zikuchulukirachulukira. Palinso chiwopsezo chachikulu pamsika wamapiritsi kuchokera ku Amazon ndi sitolo yake, yomwe imawoneka bwino kwambiri ndipo ikuwoneka kuti ikugwira ntchito. Ndiye, kodi malo osasunthika a iOS akuwopsezedwa mtsogolo?
Monga wopanga mapulogalamu, ndiyenera kunena kuti piracy pa Android ili pamtunda kotero kuti nthawi zambiri timakhala pa mpanda kuti tiwononge nthawi yathu ndi Android version konse ...
Ziri choncho. Titha kunena kuti piracy pa Android imafika 80%, pomwe pa iOS 20% yokha. ndi 4:1. Mwanjira ina, ndi 4x yopindulitsa kwambiri kwa opanga kupanga pulogalamu ya iOS. Ngati Android idzakhala ndi ulamuliro pamsika kotero kuti idzapitirira chiwerengero cha zipangizo za iOS kasanu, ndiye zikhoza kuganiziridwa kuti Android ndi yopindulitsa kwambiri, kapena yokongola kwambiri, ngati mukufuna, machitidwe opangira. Mpaka nthawi imeneyo, wopanga mapulogalamu onse azipeza kuti ndi nsanja iti yomwe ili yopindulitsa kwambiri kwa iye.
Kuphatikiza apo, zingakhale bwino kusiyanitsa komwe ogwiritsa ntchitowo amachokera. Ndibwino ngati Android ikugunda iOS mutu ku Africa, Asia, Latin America, pamene kuthekera kwachuma ndi kufunitsitsa kulipira padzakhala ziro. Mamiliyoni ochepa a ogwiritsa ntchito m'maiko olemera ndi okwanira kuti akhale otsimikiza kwa ine. Mwachitsanzo pa Oktoberfest ya chaka chino, ndinawona ma iPhones ndi anthu ambiri, ndiye mphamvu ina yogula.
Zolembedwa bwino koma ndikuganiza kuti ndime ya 3 kuchokera kumapeto iyenera kutha ndi funso ...
Njira ziwiri zokha ndizomwe zimasankha kusankha kwa nsanja (yoyambirira) yachitukuko (zamalonda): Kumasuka kwachitukuko (nsanja yolumikizana, SDK yabwino, chithandizo chamapulogalamu, gulu) ndi phindu (chiwerengero cha malonda osati kutsitsa). Ndipo AppStore ilibe mpikisano pamenepo - zida zolumikizana, mapulogalamu ndi njira yolipira. Nanga bwanji ngati pali 3x ogwiritsa Android ochulukirapo ngati amalipira 50x zochepa kuposa pa iOS.
Kupatulapo ndi mapulogalamu/makasitomala aulere pa intaneti - pali chidwi cholowera kwambiri pakati pa ogwiritsa ntchito. Chifukwa chake kugwiritsa ntchito mabanki, malo ochezera a pa Intaneti ndi ena mwina adzakhala pa Android poyamba, koma ndi mtundu wabizinesi wosiyana ndipo wopangayo adzalandirabe ndalama zina kuchokera kwa kasitomala kuti apange, mwachitsanzo, mitundu itatu ya Android, iOS ndi WM8 nthawi yomweyo. Lero, komabe, Apple imayendetsa mtundu wamalonda wamalonda (kugulitsa mafoni mwachindunji kwa kasitomala) motetezeka
Ndizofanana kwathunthu ndi opanga masewera "aakulu" omwe amasankha pakati pa Xbox / PS ndi PC. Inde, nsanja ya PC imagulitsidwa nthawi 50, koma kontrakitala ili ndi zida zofananira, SDK komanso piracy yotsika kwambiri. Osindikiza masewera adasankha izi kwa ogwiritsa ntchito kalekale, ndipo kugunda kwakukulu (Assassin's Creed, Red Dead Redemption, GTA 5) sikuli konse pa PC kapena mochedwa komanso osati kukhathamiritsa. Ndipo zidzakhala chimodzimodzi (posachedwapa) ndi iOS.
Kotero kuti sizikuwoneka kuti Google kapena Samsung idzayenera kulipira opanga osankhidwa kuti apange "kupatula" kwa iwo, zomwe zidzangoyenda pazida zochepa zomanga zaposachedwa za Android, koma zidzakhala zawo ndipo zidzatero. khalani "pulogalamu yakupha" yomwe AppStore ili ndi makumi komanso yaulere.
Njira ziwiri zokha ndizomwe zimasankha kusankha kwa nsanja (yoyambirira) yachitukuko (zamalonda): Kumasuka kwachitukuko (nsanja yolumikizana, SDK yabwino, chithandizo chamapulogalamu, gulu) ndi phindu (chiwerengero cha malonda osati kutsitsa). Ndipo AppStore ilibe mpikisano pamenepo - zida zolumikizana, mapulogalamu ndi njira yolipira. Nanga bwanji ngati pali 3x ogwiritsa Android ochulukirapo ngati amalipira 50x zochepa kuposa pa iOS.
Kupatulapo ndi mapulogalamu/makasitomala aulere pa intaneti - pali chidwi cholowera kwambiri pakati pa ogwiritsa ntchito. Chifukwa chake kugwiritsa ntchito mabanki, malo ochezera a pa Intaneti ndi ena mwina adzakhala pa Android poyamba, koma ndi mtundu wabizinesi wosiyana ndipo wopangayo adzalandirabe ndalama zina kuchokera kwa kasitomala kuti apange, mwachitsanzo, mitundu itatu ya Android, iOS ndi WM8 nthawi yomweyo. Lero, komabe, Apple imayendetsa mtundu wamalonda wamalonda (kugulitsa mafoni mwachindunji kwa kasitomala) motetezeka
Ndizofanana kwathunthu ndi opanga masewera "aakulu" omwe amasankha pakati pa Xbox / PS ndi PC. Inde, nsanja ya PC imagulitsidwa nthawi 50, koma kontrakitala ili ndi zida zofananira, SDK komanso piracy yotsika kwambiri. Osindikiza masewera adasankha izi kwa ogwiritsa ntchito kalekale, ndipo kugunda kwakukulu (Assassin's Creed, Red Dead Redemption, GTA 5) sikuli konse pa PC kapena mochedwa komanso osati kukhathamiritsa. Ndipo zidzakhala chimodzimodzi (posachedwapa) ndi iOS.
Kotero kuti sizikuwoneka kuti Google kapena Samsung idzayenera kulipira opanga osankhidwa kuti apange "kupatula" kwa iwo, zomwe zidzangoyenda pazida zochepa zomanga zaposachedwa za Android, koma zidzakhala zawo ndipo zidzatero. khalani "pulogalamu yakupha" yomwe AppStore ili ndi makumi komanso yaulere.
Ndakhala ndikugwirizana ndi zinthu za Apple mwanjira ina kuyambira zaka za m'ma 90 zazaka zapitazi, ndipo chinthu chokha chimene ndikufunikira kuchokera ku Apple m'tsogolomu ndicho kusunga ndondomeko yake ya khalidwe losasunthika. Ndiye zidzakhala zokwanira ngati zimasunga mtengo wake wamsika kwinakwake m'makampani zana loyamba. Zina zonse ndizovuta za eni ake, koma osati ogwiritsa ntchito wamba.
Ndakhala ndikugwirizana ndi zinthu za Apple mwanjira ina kuyambira zaka za m'ma 90 zazaka zapitazi, ndipo chinthu chokha chimene ndikufunikira kuchokera ku Apple m'tsogolomu ndicho kusunga ndondomeko yake ya khalidwe losasunthika. Ndiye zidzakhala zokwanira ngati zimasunga mtengo wake wamsika kwinakwake m'makampani zana loyamba. Zina zonse ndizovuta za eni ake, koma osati ogwiritsa ntchito wamba.
Komano, bwanji kuchita ndi 6 biliyoni anthu amene akufuna foni yotchipa, koma ndithudi sadzagula mapulogalamu? Ambiri mwa anthu omwe ndimawadziwa amangogwira pamphumi pawo potchula kulipira ntchito, ndichifukwa chake amasankha Android, komwe kumakhala kosavuta kupeza chilichonse kumbali.
Ndine wodabwitsidwa kuti opanga akuwononga nthawi yawo ndi Android ndikutulutsa pulogalamu yakale ya Android kwaulere. Iye sakuyenera. Ine ndekha ndili ndi chipangizo cha Android ndipo palibe chomwe chimandilimbikitsa kapena kundikakamiza kuti ndilipire chilichonse, pomwe ndi iOS ndili wokondwa kwambiri kulipira mapulogalamu apadera komanso abwino ndikudikirira kuwongolera kwina. Zotsatira zake, sindigwiritsa ntchito Android kwambiri, ndipo ndicho chifukwa cha mapulogalamu a iOS, omwe amakhala abwinoko nthawi zonse ndipo sindingathe kupeza zambiri pa Android ndi njira ina.
Ndi kalembedwe kake, Apple silingawerengere ndi anthu ambiri padziko lonse lapansi ikafika pa foni, koma ikhoza kukhalabe nambala wani pakati pa mafoni apamwamba a TOP omwe samangoyimbira mafoni, ndipo mwina atha kuyang'ana pang'ono pakati, pomwe chitsanzo akale ndi opambana pang'ono. Kwenikweni, chitsanzo chodziwika kuchokera pakompyuta chidzabwerezedwa. Kuphatikiza apo, Apple ili ndi mtundu womwe umafunidwa, womwe umawoneka ngati Mercedes, womwe sitinganene ngakhale pankhani ya TOP zopangidwa kuchokera kumitundu ina.
Ndikugwirizana ndi zomwe zalembedwa apa. Ngakhale pulogalamu yathu imagulitsidwa kwambiri pa Android, izi mwina ndi chifukwa cha msika wina wake (Czech Republic).
Koma chinthu chokhacho chomwe chimandikwiyitsa monga wopanga iOS ndi chikhalidwe chachitukuko ndi kuvomereza pulogalamu, zomwe nthawi zina zimakhala zowawa kwambiri. Nthawi zina ndimaganiza kuti opanga akadali otsika poyerekeza ndi ogwiritsa ntchito a Apple. Koma zinthu zikuyenda bwino posachedwapa.
Ngati Apple ikanapereka iPhone 4 kwa 250 euros ndi iPhone 4S ya 450 euros, ikanakhala ndi makasitomala ambiri atsopano. Sindingathe kupanga iPhone 5 mokwanira ndipo zitsanzo zakale ndizokwera mtengo kwambiri, kotero siziyenera kugula.
Tsopano zikupita ku mfundo yakuti Apple idzakhala ndi gawo la 5 mpaka 8% mu mafoni a m'manja, mofanana ndi momwe ilili ndi 6% pamakompyuta.
Ndine zimakupiza wamkulu wa Apple, koma lingaliro kuti ine kulipira 15 zikwi foni ndi zosatheka kwathunthu. Osati chifukwa ndilibe, koma chifukwa chakuti zikuwoneka mochuluka kwambiri pafoni. Ngati iPhone mtengo kuzungulira zikwi khumi, munthu angaganizire izo. Ndimakana Android chifukwa sindikuwona ngati dongosolo labwino. Chifukwa chake ndatsala ndi WP, yomwe imagwira ntchito komanso ikuwoneka bwino. Ndikupita ku Lumia Khrisimasi iyi.
Monga chakudya choganizira, nkhaniyo ndiyabwino, koma ndiyotsika pang'ono. Kale koyambirira kwa nkhaniyi, pali graph yomwe zikuwonekeratu kuti ife kapena omwe ali ndi Apple sitiyenera kuda nkhawa ndi gawo la msika la iOS. Grafu ikuwonetsa kuti gawo la msika lakhalabe lofanana ndi magawo angapo apitawa ndipo likukula kwa nthawi yayitali. Ndizowona kuti Android ikukula mofulumira, koma phindu, khalidwe ndi kuthekera kwa AppStore kwa omanga akadali chinthu chomwe chimalankhula momveka bwino kwa Apple ndipo chidzakhala kwa nthawi yaitali. Grafu ikuwonetsanso kuti iOS sinakhalepo nsanja yayikulu…
Apo ayi, kwa Bambo Dfxxfd: Gawo la msika la Apple mu makompyuta linali kale pafupi ndi 10,5% m'gawo loyamba la chaka chino ndipo likukulirakulirabe (mosiyana ndi ena), ndipo awa ndi manambala opanda iPad.