Tsekani malonda

Poganizira za kusinthika kwa msika wam'manja m'malo aposachedwa, zikuwoneka kuti mafoni a m'manja, gawo lomwe likupitilizabe kukulirakulira padziko lonse lapansi, likufika pomwe msika wa PC wafika. Mafoni a m'manja akuyamba kukhala chinthu, ndipo pamene mapeto apamwamba amakhala okhazikika bwino ndi gawo laling'ono la pie lonse, pakati papakati ndi m'munsi akuyamba kugwirizanitsa ndipo mpikisano wopita pansi umayamba.

Izi zimamveka kwambiri ndi Samsung, yomwe malonda awo ndi phindu lawo lagwera pazaka zitatu zapitazi. Wopanga zamagetsi aku Korea akukumana ndi nkhondo pazigawo ziwiri - pamlingo wapamwamba kwambiri, akulimbana ndi Apple, pomwe m'magulu apansi, komwe ndalama zambiri zamakampani zimachokera, akulimbana ndi opanga aku China akukankhira mtengo wotsika. ndi pansi. Ndipo amasiya kuchita bwino mbali zonse ziwiri.

Kulamuliridwa kwa Apple pagawo lapamwamba kumawonetsedwa ndi ziwerengero zaposachedwa za kafukufuku wofufuza wamakampani a ABI. Iye adati mu lipoti lake laposachedwa kuti iPhone, makamaka 16GB iPhone 5s, ikadali foni yogulitsidwa kwambiri padziko lonse lapansi, pomwe mafoni a Samsung, Galaxy S3 ndi S4, adamaliza yachiwiri, kutsatiridwa ndi iPhone 4S pamalo achisanu. Kuphatikiza apo, Xiaomi waku China, yemwe pakali pano amapanga zolusa kwambiri pamsika waku China, yemwe pang'onopang'ono akufuna kukulitsa kunja kwa China, adalowa m'malo 20 apamwamba.

Chinali China chomwe chimayenera kukhala malo a kukula kwakukulu kwa Samsung, ndipo kampani yaku Korea idayika mabiliyoni a madola mumayendedwe ogawa ndi kukwezedwa, koma m'malo mwa kukula komwe kukuyembekezeka, Samsung ikuyamba kutaya msika kwa otsutsa Xiaomi, Huawei ndi Lenovo. Opanga aku China akwanitsa kale kukweza zinthu zawo mpaka amapikisana kwathunthu ndi zomwe Samsung apereka, komanso pamtengo wotsika kwambiri. Kuphatikiza apo, chifukwa cha udindo wake pakati pa makasitomala aku China, Xiaomi safunikira kuyika ndalama pakukweza ndi kugawa monga momwe kampani yaku Korea.

[chitani kanthu=”quote”]Zida zikamasanduka katundu, kusiyana kwenikweni kumakhala mtengo.[/do]

Samsung ikukumana ndi vuto lomwelo pamsika wa smartphone monga opanga ma PC omwe si a Apple. Chifukwa ilibe nsanja, ilibe njira zambiri zodzisiyanitsa ndi mpikisano wokhudzana ndi mapulogalamu, ndipo monga zipangizo zimakhala zogulitsa, kusiyanitsa kwenikweni ndi mtengo. Ndipo makasitomala ambiri amamvetsera izi. Njira yokhayo kwa opanga mafoni ndi "kulanda" Android ndikupanga mapulogalamu awo ndi ntchito zawo, monga Amazon idachitira. Koma opanga ambiri alibe chuma ndi luso la kusiyanitsa koteroko. Kapena sangapange mapulogalamu abwino.

Kumbali inayi, Apple, monga wopanga zida, imakhalanso ndi nsanja, kotero imatha kupatsa makasitomala njira yosiyana komanso yowoneka bwino. Sichabechabe chomwe chimawerengera phindu loposa theka la gawo lonse la PC, ngakhale gawo lake pakati pa machitidwe ogwiritsira ntchito liri pakati pa asanu ndi awiri ndi asanu ndi atatu peresenti. Zomwezo zikupitilirabe pakati pa mafoni am'manja. Apple ili ndi gawo laling'ono la pafupifupi 15 peresenti ndi iOS, komabe imapanga 65 peresenti ya phindu la makampani onse chifukwa cha malo ake otchuka m'mapeto apamwamba

Samsung yatha kupeza gawo lapamwamba kwambiri chifukwa cha zinthu zingapo - kupezeka ndi zonyamulira zambiri, kupanga msika wama foni okhala ndi chophimba chachikulu komanso chitsulo chabwinoko motsutsana ndi opanga zida zina. Chinthu chachitatu chotchulidwa, monga ndanenera pamwambapa, chatha kale pang'onopang'ono, monga mpikisano, makamaka wa ku China, ukhoza kupereka zida zamphamvu zomwezo pamtengo wotsika, komanso, kusiyana pakati pa otsika ndi apamwamba nthawi zambiri kumachotsedwa. . Apple yakulitsanso kupezeka kwa foni yake, posachedwapa ndi wogwiritsa ntchito wamkulu kwambiri padziko lonse lapansi, China Mobile, komanso woyendetsa wamkulu kwambiri waku Japan NTT DoCoMo, kotero chinthu china chomwe chidasewera mokomera Samsung chikuthanso.

Pomaliza, opanga ambiri akusunthira kale m'gawo la mafoni okhala ndi chophimba chachikulu, ngakhale Apple ikubweretsa iPhone yatsopano yokhala ndi chophimba cha mainchesi 4,7. Samsung ingathe kutaya malo ake pamsika wopindulitsa kwambiri, chifukwa pamtengo womwewo wa flagship, iPhone idzakhala yabwino kwa kasitomala wamba, ngakhale akufuna chiwonetsero chachikulu, ogwiritsa ntchito omwe amakonda Android adzatero. mwina kufikira zotsika mtengo zina. Izi zimasiya Samsung ndi zosankha zochepa - mwina idzamenyana pamtengo wothamanga mpaka pansi kapena idzayesa kukankhira nsanja yake ya Tizen, kumene ili ndi mwayi wodzisiyanitsa ndi mapulogalamu, koma kachiwiri idzayamba. pamunda wobiriwira, komanso, mwina popanda kuthandizidwa ndi mautumiki ena ofunikira ndi kabukhu kogwiritsa ntchito.

Kukula ndi kugulitsa malonda kwa msika wam'manja kukuwonetsa kuti gawo la msika la makina ogwiritsira ntchito lingakhale locheperako. Ngakhale kuti Android ndiyo njira yofala kwambiri padziko lonse lapansi, kupambana kwake sikungasonyeze kupambana kwa opanga. Chowonadi ndi chakuti Google sichifunikira kupambana kwawo, chifukwa sichipindula ndi malonda a malayisensi, koma kuchokera ku ndalama za ogwiritsa ntchito. Mafoni onse akufotokozedwa bwino ndi Ben Thompson, yemwe akunena kuti ndi mafoni a m'manja zimakhala ngati makompyuta: "Ndiwopanga zida za hardware zomwe zimakhala ndi machitidwe ake omwe ali ndi phindu lalikulu. Wina aliyense atha kudya yekha amoyo kuti apindule ndi mbuye wawo wa mapulogalamu. ”

Zida: Stratechery, TechCrunch, Mwachangu Apple, Bloomberg
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