Adam Kos Chifukwa chake musaganize kuti mutha kuwonera makanema angapo pa Apple TV +. Apple yangolengeza kumene kutulutsidwa kwa zolemba zatsopano zotchedwa The Sound of 007, zomwe zidzangoyang'ana mbiri yodabwitsa ya zaka makumi asanu ndi limodzi za nyimbo zomwe zimatsagana ndi filimu iliyonse yokhudza wothandizira wotchuka amene ali ndi chilolezo chopha. Koma kwa Apple, iyi ikhoza kukhala gawo lofunikira.
Zolembazo ziyenera kutulutsidwa mu Okutobala chaka chamawa pazaka 60 za James Bond, chifukwa kanema wa Dr. Palibe adawona kuwala kwa tsiku mu 1962. Idzakhala zolemba zokhazokha mkati mwa nsanja ya Apple TV +, yopangidwa ndi MGM, Eon Productions ndi Ventureland. Nyimbo zimagwira ntchito yofunika kwambiri mufilimuyi, osati nyimbo zotsatizana nazo, komanso nyimbo zamutu. Kwa wojambula amene akufunsidwayo, kutenga nawo mbali m'nyimbo yamutu wa filimu kunali kutchuka komanso kutsatsa kwina.
Izo zikhoza kukhala chidwi inu
Palibe nthawi yakufa
Panthawi ya mliriwu, Apple, komanso nsanja zina zotsatsira ngati Netflix, adakondana ndikugula filimu yatsopanoyi Palibe Nthawi Yofa ndikupangitsa kuti ipezeke kwa omwe adalembetsa. Komabe, chifukwa cha mtengo wokwera womwe MGM inkafuna filimuyi, zoyesayesa zonse zalephera. MGM inkafuna madola 800 miliyoni, Apple adaganiza zolipira 400 miliyoni. Kuonjezera apo, chithunzicho chikanakhala pa nsanja kwakanthawi, kwa chaka chimodzi.
Mkhalidwe wamakanema ndi wosiyana ndi Apple TV + kuposa momwe zimakhalira ndi mndandanda. Apple imapanga izi yokha ndipo ikuchita bwino. Komabe, mupeza mafilimu ochepa kwambiri papulatifomu. Kale blockbuster wamkulu wa nyengo yatha, i.e. filimu Greyhound, Apple anagulidwa okonzeka. Analipira ndalama zokwana madola 70 miliyoni, pamene ndalama zake zinali 50 miliyoni. Komabe, Sony, yomwe idapanga, idawopa kuti filimuyo sipanga ndalama m'malo owonetserako masewera panthawi ya mliri, motero adachita izi. Zinalinso chimodzimodzi ndi filimu ya In the Beat of the Heart, i.e. wopambana wa Sundance Festival, yomwe Apple adalipira 20 miliyoni. Ndikosavuta kulipira chinthu chomalizidwa kuposa kutenga nawo mbali pakupanga kwake.
Mtanda wa chilengedwe choyambirira
Apple TV + ilibe mayina amphamvu ambiri. Ndiye, ngati wina ngati James Bond akuwonekera papulatifomu, zidzakopa chidwi kwambiri. Nanga bwanji ponena kuti siidzakhala kanema koma "basi" nyimbo zina zolembedwa. Kupatula apo, nsanja imapereka zambiri, ndipo amayamikiridwanso moyenerera chifukwa cha mtundu wawo (mwachitsanzo, The Story of the Beastie Boys, Bruce Springsteen: Letter To You, The Velvet Underground, 1971 kapena Billie Eilish: The World's a Little. Blure).
Komabe, Apple yakhala ikuyang'anitsitsa zomwe zili pachiyambi, mwachitsanzo, zomwe sizingapezeke kwina kulikonse. Kupatulapo mwina ndi Snoopy wojambula komanso mwina mgwirizano wina ndi Oprah Winfrey. Mwina kampaniyo idamvetsetsa kuti siingathe kukopa owonera ndi zomwe zili zenizeni ndipo imayenera kuyesa mwayi ndi mayina omwe dziko lonse lapansi limawadziwa. "Kulephera" kwa nsanja mpaka pano kumayimabe ndikugwa kokha chifukwa chakuti simupeza china chilichonse kupatulapo kupanga kochepa kwa kampani monga gawo la kulembetsa.
