Amaya Toman Apple lero - mosiyana pang'ono ndi zizolowezi zake - iye anafalitsa kuunikanso maganizo ake a zotsatira za zachuma m'gawo loyamba la chaka chino. Idatsitsa ndalama zomwe zimayembekezeredwa kuchokera ku $ 89-93 biliyoni yoyambirira kufika pa 84 biliyoni. Tim Cook adapereka siteshoni pambuyo pake CNBC zambiri.
Cook adapereka gawo lalikulu la zokambiranazo kumasulira zomwe zili m'kalatayo kwa osunga ndalama. Mkulu wa Apple adalongosola kuti kusowa kwa malonda a iPhone komanso vuto labizinesi ku China ndilomwe limayambitsa. Cook adafotokoza kutsika kwachuma pamsika wakumaloko kuti ndizomveka chifukwa chazovuta zomwe zikuchitika pakati pa China ndi United States. Malinga ndi Cook, malonda a iPhone adakhudzidwanso kwambiri ndi, mwachitsanzo, ndondomeko yosinthira ndalama zakunja, komanso - mwina zodabwitsa kwa ena - pulogalamu yochotsera batire mu iPhones. Izi zidachitika padziko lonse lapansi, kwakanthawi kochepa komanso pansi pamikhalidwe yabwino kwambiri yazachuma.
Izo zikhoza kukhala chidwi inu
David Hanak Pakulengezedwa kwa zotsatira zachuma za Q1 2018 mu Marichi chaka chatha, Tim Cook adati Apple sinaganizire zomwe zingachitike pakugulitsa kwa iPhone pokhazikitsa pulogalamuyi. Malinga ndi Cook, Apple idawona pulogalamuyo kukhala chinthu chabwino kwambiri chomwe chingachitike kwa makasitomala, ndipo zotsatira zoyipa zomwe zingachitike pafupipafupi posinthira kumitundu yatsopano sizinaganizidwe popanga chisankho. Ndizosangalatsa, komabe, kuti pamutuwu Cook anasonyeza koyambirira kwa February chaka chatha, pomwe adanena kuti Apple ilibe vuto ngati pulogalamu yosinthira batire imayambitsa kutsika kwa ma iPhones atsopano.
Monga zinthu zina zomwe zapangitsa kuti zinthu zisinthe, Cook adazindikira zazachuma. Panthawi imodzimodziyo, adanenanso kuti Apple sakufuna kupereka zifukwa kwa iye, monga momwe sichikufuna kudikirira kuti zinthu izi zitheke, koma m'malo mwake aziganizira kwambiri zomwe zingakhudze.
Mafunsowo adakambirananso za lingaliro la Apple losiya kufalitsa zambiri za kuchuluka kwa iPhones, iPads ndi Mac zomwe zagulitsidwa. Tim Cook adalongosola kuti kuchokera kumalingaliro a Apple palibe chifukwa chofotokozera detayi, chifukwa cha kusiyana kwakukulu kwamtengo pakati pa chitsanzo chilichonse. Ananenanso kuti kusunthaku sikukutanthauza kuti Apple sadzanenapo kanthu pa kuchuluka kwa mayunitsi omwe agulitsidwa. Kumapeto kwa kuyankhulana, Cook adanenanso kuti Apple iyamba kufotokoza poyera za malire a ntchito zake, ponena kuti phindu m'derali likukulirakulira posachedwapa, ndipo kwa kotala laposachedwa ndiloposa $ 10,8 biliyoni. .
Izi sizikuwoneka ngati kudziwonetsa bwino komanso catharsis pa Kuk. Zoyipa kwambiri, mwina chaka chamawa. Chisankho cha aliyense ngati apereka € 1700 pa foni ya Apple kuti Kuk ndi omwe ali ndi masheya asangalale, kapena china chake.
Kubetcherana pa chinthu chimodzi komanso njira zotsogola zamasewera sizinapindule. Ndipo adanyozedwa Huawei amangoseka.
Amaseka momwe adakopera zonse motchipa, ndi wabwino kwambiri pakulipira kutha kwa chitukuko chake. Chikominisi patsogolo!
Ndikadakhala chete ndi betri ya iPhone :(
Cook sakumvetsa ntchito yake. Adachepetsa ndikukweza mtengo wa Mac ndipo tsopano akupitilizabe ndi ma iPhones. Ma iPhones aposachedwa adangokana njira yosangalatsa yazaka zakale:
- yaying'ono SE
- Classic Series 6 mpaka 8
- premium iPhone X
Zinali zosavuta komanso zomveka kwa aliyense. Mwa njira, Jobs anachita kale zofanana ndi iMacs yoyamba - pamene adagulitsa iMac DV ngati chitsanzo choyambirira. M'malo mopitiliza njira yopambana iyi, Cook adasokoneza:
- SE yachotsedwa
- adasiya mndandanda wapamwamba pa ayezi (zitsanzo zakale zokha zimagulitsidwa)
- ndipo premium iPhone X mwadzidzidzi inakhala iPhone Xs (chabwino, zili bwino) ndipo, mosadziwika bwino, iPhone Xr, yomwe ilibe kanthu kochita ndi premium konse.
Zotsatira zake? Mzere wapamwamba. Chisokonezo. Ndani angafune iPhone Xr? Ndi zochita zake, amakana mwadongosolo kuti anali wothandizana naye kwambiri wa Jobs. Kapena amamuthamangitsa kuti Apple ikhale ndi mwayi wokhalanso Apple.
Ndikadzuka 5:30 m'mawa uliwonse ngati Kook, sindingapange zisankho zabwino ...
Chabwino, musalole Cook kukwiya, koma sindilipira 25k pa foni. Kwa ine, zidapha mosadziwika bwino mndandanda wa SE. Imene ndi foni yabwino pamtengo wololera kuphatikiza mu phukusi la thumba. SE ndi iPhone yanga yachitatu ndipo ngati mfundo zamitengo sizisintha, ikhala yomaliza.