Michal Marek Ngakhale zogula zambiri zomwe makampani akuluakulu amapeza nthawi yomweyo, zimachitika kuti atolankhani amaphunzira za kugula kampani yaying'ono ndikuchedwa kwa miyezi ingapo kapena zaka. Chitsanzo chaposachedwa cha zochitika ngati izi ndikupeza Ottocat ndi Apple, malinga ndi seva. TechCrunch adagulidwa kale mu 2013. Komanso, sikunali kupeza kochepa. Ottocat yoyambira yaying'ono akuti ili kumbuyo kwa ntchito ya "Explore" yomwe timadziwa kuchokera ku App Store.
Ottocat ndi kampani yaying'ono yomwe imayang'ana kwambiri paukadaulo wofufuzira, ndipo ngakhale palibe chidziwitso chovomerezeka kuti ogwira ntchito ake, komanso odziwa bwino, asamukira ku Apple, TechCrunch yapeza zowunikira zomwe zachitika. Ottocat woyambitsa nawo Edwin Cooper ndiye wolemba patent mutu wakuti "System and Method for Divisive Textual Clustering by Label Selection Using Variant-Weighted TFDIF", yomwe imatchedwa Apple.
Kuphatikiza pa mfundo yoti mawonekedwe a patent omwe akuwonetsa kuti Apple ndi abwana a Edwin Cooper, zongopeka za kupeza Ottocat zimathandizidwanso ndi zomwe zili patent. Zowonadi, zitha kukhala zozikidwa pa "Explore" ntchito, yomwe imalola ogwiritsa ntchito kupeza mapulogalamu kuchokera m'magulu osiyanasiyana kutengera komwe ali.
Lingaliro ili limathandizidwanso ndi zomwe zilipo za kampani ya Ottocat. Anali kukonza njira yoti izi zitheke. Edwin Cooper ndi kampani yake akuti akupanga ukadaulo womwe ungasakasaka mapulogalamu malinga ndi gulu komanso kutengera malo popanda wogwiritsa ntchito kudziwa mwachindunji pulogalamu yomwe akufuna. Ndipo ndizo zomwe gawo la "Explore" mu App Store limapereka.
Webusaiti ya Ottocat idatsika mu Okutobala 2013, yomwe TechCrunch ikuganiza kuti mwina idakhalapo nthawi ino. Uthenga wolakwika wapachiyambi patsamba lino unati "Ottocat palibenso". Koma tsopano tsamba silikugwiranso ntchito komanso "ogontha" kwathunthu. Mbali ya "Explore" idayambitsidwa ndi Apple ngati chowonjezera ku App Store mu June 2014.
