Amaya Toman Anthu ambiri masiku ano ali ndi Netflix yolumikizidwa ndi makanema akukhamukira, mndandanda ndi makanema osiyanasiyana. Koma Netflix yakhala ikugulitsidwa kwa nthawi yayitali, ndipo isanayambe kupereka chithandizo chamtunduwu, idagawa mafilimu m'njira yosiyana kwambiri. M'nkhaniyi, tiyeni tikumbukire chiyambi cha chimphona chamakono chotchedwa Netflix.
Izo zikhoza kukhala chidwi inu
Oyambitsa
Netflix idakhazikitsidwa mwalamulo mu Ogasiti 1997 ndi amalonda awiri - Marc Randolph ndi Reed Hastings. Reed Hastings adamaliza maphunziro ake ku Bowdoin College ndi digiri ya bachelor mu 1983, adamaliza maphunziro ake muukadaulo wochita kupanga ku yunivesite ya Stanford mu 1988, ndipo adayambitsa Pure Software mu 1991, yomwe idapanga zida za opanga mapulogalamu. Koma kampaniyo idagulidwa ndi Rational Software mu 1997, ndipo Hastings adalowa m'madzi osiyanasiyana. Poyambirira wazamalonda ku Silicon Valley, a Marc Randolph, yemwe adaphunzira za geology, adayambitsa zoyambira zisanu ndi chimodzi zopambana pazaka zonse za ntchito yake, kuphatikiza magazini odziwika bwino a Macworld. Anakhalanso ngati mlangizi ndi mlangizi.
Zithunzi
Chifukwa chiyani Netflix?
Kampaniyo idakhazikitsidwa ku California's Scotts Valley, ndipo poyambirira idachita renti ya DVD. Koma sinali sitolo yobwereka yachikale yokhala ndi mashelufu, nsalu yotchinga yodabwitsa komanso kauntala yokhala ndi cholembera ndalama - ogwiritsa ntchito adayitanitsa makanema awo kudzera pa webusayiti ndikulandila ndi makalata mu envelopu yokhala ndi logo yosiyana. Ataonera filimuyo, anaitumizanso. Poyamba, kubwereka kumawononga madola anayi, zotumizira zinagulanso madola awiri, koma pambuyo pake Netflix adasinthira kumayendedwe olembetsa, pomwe ogwiritsa ntchito amatha kusunga DVDyo nthawi yonse yomwe akufuna, koma chikhalidwe chobwereka filimu ina chinali kubwezera yapitayi. imodzi. Njira yotumizira ma DVD ndi makalata pang'onopang'ono inayamba kutchuka kwambiri ndipo inayamba kupikisana bwino ndi masitolo ogulitsa njerwa ndi matope. Njira yobwereketsa ikuwonekeranso m'dzina la kampani - "Net" ikuyenera kukhala chidule cha "internet", "flix" ndi mtundu wa mawu oti "flick", kutanthauza filimu.
Zithunzi
Pitirizani ndi nthawi
Mu 1997, matepi akale a VHS anali adakali otchuka, koma omwe adayambitsa Netflix adakana lingaliro lowabwereka koyambirira ndipo adasankha ma DVD nthawi yomweyo - chimodzi mwazifukwa chinali chakuti kunali kosavuta kutumiza positi. Anayesa izi poyamba, ndipo pamene ma diski omwe anatumiza kunyumba anafika mwadongosolo, chisankho chinapangidwa. Netflix idakhazikitsidwa mu Epulo 1998, ndikupangitsa Netflix kukhala imodzi mwamakampani oyamba kubwereka ma DVD pa intaneti. Poyambirira, panali maudindo ochepera chikwi, ndipo ndi anthu ochepa okha omwe amagwira ntchito ku Netflix.
Izo zikhoza kukhala chidwi inu
Choncho nthawi inadutsa
Patatha chaka chimodzi, panali kusintha kuchokera kumalipiro anthawi imodzi pa renti iliyonse kupita kulembetsa pamwezi, mu 2000, Netflix idayambitsa njira yopangira makonda opangira zithunzi kuti muwonere malinga ndi mawonedwe owonera. Zaka zitatu pambuyo pake, Netflix adadzitamandira ogwiritsa ntchito miliyoni imodzi, ndipo mu 2004, chiwerengerochi chinawonjezeka kawiri. Komabe, panthawiyo, nayenso anayamba kukumana ndi mavuto ena - mwachitsanzo, amayenera kukumana ndi mlandu wotsatsa malonda osocheretsa, omwe anali ndi lonjezo la ngongole zopanda malire komanso tsiku lotsatira. Pamapeto pake, mkanganowo unatha ndi mgwirizano, chiwerengero cha ogwiritsa ntchito Netflix chinapitirizabe kukula bwino, ndipo ntchito za kampaniyo zinakula.
Kupambana kwina kwakukulu kudabwera mu 2007 ndikukhazikitsa ntchito yotsatsira yotchedwa Watch Now, yomwe idalola olembetsa kuwonera makanema ndi makanema pamakompyuta awo. Chiyambi cha kukhamukira sichinali chophweka - panali maudindo chikwi chimodzi kapena kuposerapo ndipo Netflix ankangogwira ntchito mu Internet Explorer chilengedwe, koma oyambitsa ndi ogwiritsa ntchito posakhalitsa anayamba kuzindikira kuti tsogolo la Netflix, mwa kuyankhula kwina, bizinesi yonse. za kugulitsa kapena kubwereka mafilimu ndi mndandanda, zagona pa kukhamukira. Mu 2008, Netflix idayamba kulowa muubwenzi ndi makampani angapo aukadaulo, motero kupangitsa kusuntha kwazomwe zili pamasewera amasewera ndi mabokosi apamwamba. Pambuyo pake, mautumiki a Netflix anakula mpaka ma TV ndi zipangizo zina zolumikizidwa pa intaneti, ndipo chiwerengero cha akaunti chinakula kufika pa 12 miliyoni.
Mu 2011, oyang'anira a Netflix adaganiza zogawa ma DVD obwereketsa ndikutsitsa makanema kukhala magawo awiri osiyana, koma makasitomala sanalandire bwino. Owonera omwe anali ndi chidwi chobwereketsa ndi kutsatsa adakakamizika kupanga maakaunti awiri, ndipo Netflix idataya mazana masauzande olembetsa m'miyezi ingapo chabe. Kuphatikiza pa makasitomala, ogawana nawo adapandukiranso dongosololi, ndipo Netlix idayamba kuyang'ana kwambiri pakusaka, komwe kufalikira pang'onopang'ono padziko lonse lapansi. Pansi pa mapiko a Netflix, mapulogalamu oyamba kuchokera kukupanga kwawo pang'onopang'ono adayamba kuwonekera. Mu 2016, Netflix idakula kumayiko ena 130 ndipo adadziwika m'zinenero makumi awiri ndi chimodzi. Anayambitsa ntchito yotsitsa ndipo zopereka zake zidakulitsidwa kuti ziphatikizepo maudindo ambiri. Zokambirana zidawonekera pa Netflix, pomwe owonera amatha kusankha zomwe zingachitike m'magawo otsatirawa, komanso kuchuluka kwa mphotho zosiyanasiyana paziwonetsero za Netflix zikuchulukiranso. Kumayambiriro kwa chaka chino, Netflix idadzitamandira olembetsa 183 miliyoni padziko lonse lapansi.
Zida: Makina Ochititsa chidwi, CNBC, BBC
