Amaya Toman Ngakhale mbiri yamakampani ndi mabungwe ndi yaifupi, ndizofunika kwambiri. Izi zinalinso choncho ndi Napster - kampani yapaintaneti yomwe pansi pa mapiko ake otsutsana ndi anzawo a dzina lomwelo adabadwa. Kodi iwo anali otani? chiyambi cha Napster?
Izo zikhoza kukhala chidwi inu
Za kutuluka Ntchito za Napster zidayima Shaw Fanning a Sean Parker. Napster, yomwe idayamba ntchito yake mu 1999, sinali ntchito yokhayo yogawana pa intaneti panthawiyo. Poyerekeza ndi "opikisana nawo" panthawiyo, komabe, idawoneka bwino ndi mawonekedwe ake osangalatsa komanso osavuta kugwiritsa ntchito komanso kuyang'ana kwake pamafayilo anyimbo mu. mp3 mtundu. Poyamba, eni ma PC okha omwe ali ndi makina ogwiritsira ntchito amatha kusangalala ndi Napster Windows, mu 2000 kampaniyo inabwera Black Hole Media ndi kasitomala oitanidwa Macster, yomwe pambuyo pake idagulidwa ndi Napster ndikusandulika kukhala kasitomala wovomerezeka wa Napster wa Mac. Analichotsa dzina lake loyambirira ndikuligawa pansi pa mutu wake Napster kwa Mac.
Sizinali zachilendo kuti iye azitulukira pa Napster nthawi ndi nthawi nyimbo kapena zonse Album ngakhale asanatulutsidwe. Omasulira angapo adawonetsa nkhawa kuti njira yotsitsa yaulere siyingakhudzidwe malonda zolemba zawo. M'nkhaniyi, nkhani ya gulu ndi yosangalatsa Phokoso - Nyimbo za Album yake yomwe ikubwera Mwana A adawonekera pa Napster miyezi itatu m'mbuyomo kumasulidwa kovomerezeka. Gululo linali lisanaphwanye US Top 20 mpaka pamenepo. Kid A kutsitsa kwaulere kuyerekezedwa anthu miliyoni padziko lonse lapansi, ndipo palibe amene adaneneratu za kupambana kwakukulu kwa iye. Mu October chaka 2000 koma chimbalecho chinayikidwa pa mzere woyamba wa tchati Billboard 200 nyimbo zogulitsidwa kwambiri, ndipo malinga ndi ena adachita bwino izi mphamvu ndendende kuthekera kwa "kulawa" nyimbo kudzera pa Napster.
Izo zikhoza kukhala chidwi inu
M'nthawi yake, Napster adadzitamandira ogwiritsa ntchito olembetsa 80 miliyoni. Kwa iwo, ntchitoyi idakhala malo abwino kwambiri omwe amatha kujambula akale kapena osowa, kapena zojambulidwa kuchokera pazoseweredwa. Pamene Napster adakula kutchuka pakati pa ogwiritsa ntchito, momwemonso mavuto adakula. M'malo ogona ambiri aku koleji, Napster idatsekedwa chifukwa idadzaza maukonde awo. Komabe, m’kupita kwa nthaŵi, zopinga zalamulo zinayamba kugwirizana ndi Napster.
Mu April chaka 2000 gululo linatuluka mwamphamvu kumenyana ndi Napster Metallica. Mofanana ndi Radiohead yomwe tatchulayi, nyimbo zake zidawonekera pa Napster asanatulutsidwe. "Napster anatenga nyimbo zathu osafunsa," adatero woyimba ng'oma Lars Ulrich pamaso pa Congress mu Julayi chaka chino 2000. “Sanatipemphe chilolezo. Mwachidule, kabukhu lathu lanyimbo lidapezeka kuti litsitsidwe kwaulere pa Napster”. Analankhulanso motsutsa Napster Recording company Association of america ndi ena ambiri. Lingaliro la nyimbo zopezeka kwa onse limawoneka ngati labwino kwambiri kwa anthu ambiri, lamulo koma adayankhula momveka bwino ndipo Napster adaluza mlanduwo.
Napster anamaliza kugawa nyimbo zaulere mu Julayi chaka chino 2001. Ochita komanso eni ake a kukopera amalipidwa ndi ogwira ntchito madola mamiliyoni khumi, ndipo anasandutsa utumiki wawo kukhala nsanja ya mwezi ndi mwezi yolembetsa. Komabe, Napster mu mawonekedwe ake atsopano sanachite bwino kwambiri, ndipo mu 2002 adalengeza kusowa ndalama. Mu Seputembala chaka 2008 Napster idagulidwa ndi kampani yaku America Best Buy, zaka zingapo pambuyo pake kampaniyo inamutenga pansi pa phiko lake Rhapsody.
Ngakhale kuti Napster sanapite ku njira yabwino kwambiri, idatsegula njira yotsatsira mtsogolo ndipo inathandizira kwambiri mawonekedwe atsopano a makampani oimba.
Zida: PCWorld, CNN, Stone Rolling, pafupi,
