Amaya Toman Kuwerenga manyuzipepala ndi magazini pa iPad ndikosavuta komanso kosakonda zachilengedwe Masiku ano, titha kuwerenga kale zolemba zamagetsi pafupifupi zofalitsa zonse zazikulu, zomwe zimasindikizidwanso pamapepala awo, pa Pads. M'nkhani ya lero, tidzakumbukira kutulutsidwa kwa nyuzipepala yoyamba, yopangidwira mapiritsi aapulo okha.
Choyamba mu dziko
Nyuzipepala yoyamba padziko lonse lapansi, yomwe inkangowerengedwa ndi omwe anali ndi mwayi wokhala ndi iPad, idawona kuwala kwa tsiku pa July 31, 2012 ndipo idatchedwa The Daily. Ngakhale piritsi la Apple lisanalengezedwe padziko lonse lapansi, CEO wa Apple Steve Jobs adakumana ndi oyang'anira The Wall Street Journal ndi The New York Times kuti akambirane zamtundu wa digito wa nyuzipepala womwe ungawonedwe pa piritsi. News Corp, kampani yomwe ili kumbuyo kwa The Daily, idapita kunjira yosiyana kotheratu: m'malo mojambula manyuzipepala omwe analipo kale, adaganiza zopanga nyuzipepala ya digito yokha ya iPad yatsopano.
Poyang'ana koyamba, zitha kuwoneka kuti ili ndi lingaliro labwino kwambiri lopanda kuwonongeka. Momwe kuchuluka kwa intaneti kwasinthira momwe anthu amapezera zidziwitso komanso nkhani zawononga mwa zina utolankhani wanthawi zonse. Koma kubwera kwa iTunes pamodzi ndi App Store kunatsimikizira kuti ogwiritsa ntchito anali okonzeka kulipira zowonjezera pazithunzi za digito zomwe angathe kuzipeza mosavuta komanso mofulumira kuchokera kuzipangizo zawo kulikonse komanso nthawi iliyonse. Kuyamba chinthu chonga ichi kunkawoneka ngati ndondomeko yabwino yamalonda.
Zithunzi
Palibe chowononga
Malinga ndi malingaliro a owerenga, The Daily inkawoneka yokopa kwambiri. Nyuzipepalayi inanena kuti nyuzipepalayi inasindikizidwa kale komanso nkhani zamakono komanso nkhani za m'dera lanu monga za nyengo. Nyuzipepalayi inalandira jekeseni wa ndalama kuchokera kwa Rupert Murdoch mu mawonekedwe a ndalama za madola mamiliyoni makumi atatu ndi bajeti ya 500 madola zikwi pa sabata. Kulembetsa kunali masenti 99 pa sabata, ndalama zomwe zimapita ku News Corp. 70 cents, ndalama zina zidabwera kuchokera kutsatsa. Zinganenedwe kuti The Daily idachita upainiya wokhazikika pa pulogalamu iliyonse m'malo molipira kamodzi.
Koma zinthu sizinali bwino monga momwe amayembekezera ku News Corp. kuyimiridwa. Ngakhale idapeza olembetsa olipira opitilira 100, The Daily idataya $30 miliyoni mchaka chake choyamba kugwira ntchito. Adam C. Engs wa Tidbits adanena kumayambiriro kwa chaka cha 2011 kuti pepalalo liyenera kufikira olembetsa olipira pafupifupi 715 kuti aphwanye - cholinga chomwe The Daily sichinakwaniritsidwe.
...Kapena inde?
Vuto silinali mtengo chabe. Nyuzipepala ya Daily inalibe chidwi ndipo sinapatse owerenga chilichonse chosiyana kwambiri ndi zomwe angapeze kwina kulikonse kwaulere. Panalibe kudina chifukwa mauthenga pawokha amangowonetsedwa muzogwiritsira ntchito - kotero ogwiritsa ntchito analibe njira yogawana nawo mwachindunji mauthengawo motero amathandizira kukula kwamalingaliro. Chopunthwitsa china chinali kukula kwa mafayilo - adatenga mphindi 1 mpaka 10 kuti ogwiritsa ntchito ena azitsitsa kukula kwake mpaka 15GB.
Pamapeto pake, The Daily sinafike kumapeto kwa 2012. Pa December 3, News Corp inalengeza kuti nyuzipepala yoyamba yapadziko lonse ya iPad inali kutsekedwa chifukwa cha kukonzanso katundu wa kampaniyo. Malinga ndi Murdoch, nyuzipepala ya digito ya Daily yalephera "kupeza omvera okwanira kuti apange chitsanzo cha bizinesi chokhazikika".
