Amaya Toman Kumayambiriro kwa zaka za m'ma 1996 kunali nthawi yabwino kwambiri kwa Apple. Sikuti utsogoleri wa kampaniyo unagwedezeka, komanso maziko ake. Kumayambiriro kwa February XNUMX, kampaniyo idalengeza kuti Gil Amelio akutenga utsogoleri wake pambuyo pa Michael Spindler.
Zithunzi
Panthawiyo, Apple ikhoza kufotokozedwa ngati chilichonse koma kampani yopambana komanso yopindulitsa. Kugulitsa kwa Mac kunali kokhumudwitsa kotheratu, ndipo pafupifupi kusuntha kulikonse komwe Spindler adapanga paudindo wake kumapangitsa zinthu kuipiraipira. Pambuyo pake Spindler adachotsedwa pautsogoleri wa kampani ya Cupertino ndikulowetsedwa ndi Amelio, yemwe anzake ambiri adayika chiyembekezo chopanda malire. Tsoka ilo, m’kupita kwa nthaŵi zinakhala zachabechabe.
Panthawiyo, Apple adayesa zonse zomwe zingatheke komanso zosatheka kuti apezenso msika. Komabe, zonse zidalephereka, kuyambira ndikutulutsidwa kwamasewera amasewera ndikutha ndikupereka zilolezo zopanga ma clones a Mac. Spindler wakhala akuyang'anira Apple kuyambira July 1993, pamene adatenga John Sculley.
Izo zikhoza kukhala chidwi inu
Monga tafotokozera koyambirira, sizinthu zonse zomwe Spindler adakhudza zomwe zidakhala tsoka. Chimodzi mwazinthu zoyamba zomwe adaganiza kuchita atatenga udindo ndikuchepetsa kwambiri kuchuluka kwa ogwira ntchito komanso kafukufuku ndi ntchito zachitukuko, zomwe sanaganizire kuti ndizolonjeza. Apple idagunda kwakanthawi ndipo mtengo wake wamasheya udakwera kawiri. Adayang'aniranso kukhazikitsidwa bwino kwa Power Macs ndipo adakonzekera kukonzanso kampaniyo kuti iwonjezere kulowa kwa Mac.
Koma chopunthwitsa cha Spindler chinali njira yokhudzana ndi ma clones a Mac. Panthawiyo, Apple idavomereza ukadaulo wa Mac kwa opanga gulu lachitatu monga Power Computing kapena Radius. Lingaliro lonselo linkawoneka ngati lingaliro labwino m’lingaliro, koma linatha kukhala chokumana nacho choipa. Chotsatira chake sichinali kupanga kwakukulu kwa ma Mac oyambirira, koma kuchuluka kwa ma clones awo otsika mtengo ndipo, pamapeto pake, kuchepetsa kwakukulu kwa phindu la kampani. Dzina labwino la Apple silinathandizidwe ndi kupezeka kwa milandu ingapo ya PowerBook 5300 kugwira moto.
Gil Amelio adabwera ku Apple paudindo wa utsogoleri wokhala ndi mbiri yomwe idapangitsa kuti ambiri akampani akhale ndi chiyembekezo chachikulu kwa iye. Mwachitsanzo, anali ndi luso loyang'anira kampani ya National Semiconductor. Poyamba, zimawoneka ngati zibweretsa Apple kukhala wakuda.
Pamapeto pake, Amelio, yemwe anali membala wa board of director a Apple kuyambira 1994, adapanga chizindikiro chofunikira kwambiri m'mbiri pogula NEXT ndi bonasi mu mawonekedwe a Steve Jobs. Patatha masiku mazana asanu atakhala pamutu pa Apple, Amelio adatsegulira njira Steve Jobs.
Chitsime: Chipembedzo cha Mac
