Amaya Toman Mukalemba "Apple Company" kapena "Apple Inc ku Google, zotsatira zazithunzi zidzadzazidwa ndi maapulo olumidwa. Koma yesani kulemba "Apple Corps" ndipo maapulo omwe atuluka adzawoneka mosiyana. M'nkhani ya lero, tidzakumbukira nkhondo ya maapulo awiri, imodzi yomwe inali padziko lapansi kwa nthawi yaitali.
Fupa la mkangano
Apple Corps Ltd - yomwe kale inkadziwika kuti Apple - ndi bungwe la multimedia lomwe linakhazikitsidwa mu 1968 ku London. Eni ake ndi oyambitsa si ena koma mamembala a gulu lodziwika bwino la ku Britain The Beatles. Apple Corps ndi gawo la Apple Records. Kale pa nthawi ya kukhazikitsidwa kwake, Paul McCartney anali ndi mavuto ndi mayina. Mtsutso waukulu pakusankha dzina la Apple ndikuti chimodzi mwazinthu zoyamba zomwe ana (osati) amaphunzira ku Britain ndi "A ndi Apple", kudzoza kwa logo kunalinso chojambula cha apulo ndi surrealist René Magritte. McCartney ankafuna kutchula kampani ya Apple Core, koma dzinali silinalembetsedwe, choncho anasankha Apple Corps. Pansi pa dzina ili, kampaniyo idagwira ntchito popanda mavuto kwa zaka zambiri.
Steve Jobs pa nthawi yomwe adatcha kampani yake, monga wokonda Beatles, ankadziwa bwino za kukhalapo kwa Apple Corps, monga Steve Wozniak. Pali malingaliro angapo okhudza zifukwa zomwe Jobs ndi Wozniak anasankhira dzinali, kuyambira ndi malo abwino a kampaniyo, kuyambira ndi "A" pamwamba pa bukhu la foni, kupyolera mu ziphunzitso za m'Baibulo kuti Jobs amakonda chipatso ichi.
Apple Corps idayitana koyamba kuti iteteze dzina lake pasanapite nthawi yaitali kuchokera pamene kompyuta ya Apple II inatulutsidwa. Mkanganowo unathetsedwa mu 1981 ndi malipiro a madola zikwi za 80 ndi Apple Computer kwa wotsutsa.
Zithunzi
Izo zikhoza kukhala chidwi inu
Philip Houska Mutha kukhala nthochi
Komabe, mavuto ena sanatenge nthawi. Mu 1986, Apple idayambitsa luso lojambulitsa mawu mumtundu wa MIDI ndi mizere ya Mac ndi Apple II. Mu February 1989, Apple Corps adagonjetsanso, ponena kuti mgwirizano wa 1981 unaphwanyidwa. Panthawiyo, maloya omwe adalembedwa ntchito ndi Apple Corps adati Apple isinthe dzina lake kukhala "Banana" kapena "Pichesi" kuti apewe milandu ina. Apple modabwitsa sanayankhe izi.
Panthawiyi, chindapusa chomwe apulo wina adalipira mnzakeyo chinali chokwera kwambiri - chinali madola 26,5 miliyoni. Apple idayesa kusamutsa malipiro ku kampani ya inshuwaransi, koma kusunthaku kunayambitsa mlandu wina, womwe kampani yaukadaulo idataya mu Epulo 1999 ku khoti la California.
Chifukwa chake Apple idasankha kusaina pangano lomwe lingagulitse zida zomwe zimatha "kutulutsanso, kugwiritsa ntchito, kusewera komanso kupereka zofalitsa" pokhapokha ngati sizinali zakuthupi.
Zilekeni zikhale chomwecho
Tsiku lofunika kwa onse awiri linali February 2007, pamene mgwirizano unakwaniritsidwa.
"Timakonda The Beatles, ndipo kukhala mkangano ndi iwo kunali kowawa kwa ife," Steve Jobs mwiniwakeyo adavomereza pambuyo pake. "Ndikumva bwino kuti zonse zathetsedwa bwino, komanso m'njira yomwe imathetsa mikangano yomwe ingachitike m'tsogolomu."
Zikuwoneka kuti idyll yatengadi mphamvu. Nyimbo zodziwika bwino za gulu la Britain likupezeka pa iTunes ndi Apple Music, ndipo palibe mkangano wina womwe ungabuke.
