Amaya Toman Mwa zina, Apple imadziwika kuti nthawi zonse imayesetsa kuganizira mozama chilichonse chomwe yatsala pang'ono kuchita. Oyang'anira ake nthawi zambiri amadzilola kuti amve kuti amasamala kwambiri makasitomala ndi malingaliro awo, chifukwa chake kampani ya Cupertino imapanganso mosamala PR yake. Komabe, sikuti nthawi zonse zimapambana mwanjira iyi. Chitsanzo chikhoza kukhala pamene Apple adaganiza zochepetsera mtengo wa iPhone yoyamba pasanapite nthawi yaitali atagulitsa.
Izo zikhoza kukhala chidwi inu
Kukhazikitsidwa kwa iPhone yoyamba inali chochitika chachikulu komanso chofunikira kwa Apple ndi makasitomala ake. Otsatira ambiri odzipereka a Apple sanazengereze kuyika ndalama zambiri mu foni yamakono yoyamba kuchokera ku msonkhano wa kampani ya Cupertino. Koma chodabwitsa kwambiri, Apple idachepetsa kwambiri iPhone yake yoyamba miyezi ingapo itakhazikitsidwa.
Panthawiyo, mutu wa kuchotsera kotchulidwawo unali chitsanzo chokhala ndi 8GB yosungirako, pamene Apple adatsanzikana ndi 4GB ya iPhone yake yoyamba pa nthawiyo, komanso kuchepetsa mtengo wa katundu wotsalira wa izi, zomwe. idatsikira ku $299 pambuyo pa kuchotsera. Mtengo wa mtundu wa 8GB watsika ndi madola mazana awiri - kuchokera ku 599 yapachiyambi mpaka 399 - zomwe ndithudi sizotsika mtengo. Zachidziwikire, makasitomala omwe adazengereza kugula iPhone mpaka pamenepo adakondwera, pomwe ogwiritsa ntchito omwe adagula iPhone atangoyamba kugulitsa sanakhutire. Zachidziwikire, kuyankha koyenera kusuntha kokayikitsa kwa PR sikunatenge nthawi.
Zithunzi
Gawo losawerengeka la ogwiritsa ntchito omwe adagula iPhone yoyamba kuyambira pachiyambi anali mafani a Apple omwe adathandizira kampani yawo yomwe amawakonda, mwachitsanzo, ngakhale kulibe Steve Jobs, pamene sichinali bwino. Kuphatikiza pa makasitomalawa, akatswiri osiyanasiyana adayamba kunena kuti kutsika kwamitengo ya iPhone yoyamba kungasonyeze kuti malonda ake sakutukuka monga momwe Apple amayembekezera poyambilira - zongopeka zomwe zidatsimikizirika kuti zinali zolakwika pomwe Apple idadzitamandira kuti ma iPhones miliyoni adagulitsidwa. .
Oyang'anira a Apple ataona chipwirikiti chomwe kuchotsera kudayambitsa pakati pa makasitomala ena, adaganiza zowongolera nthawi yomweyo cholakwika chawo cha PR. Poyankha mazana a maimelo ochokera kwa mafani okwiya, Steve Jobs adapereka ngongole ya $ 100 kwa aliyense amene adagula iPhone yoyamba pamtengo woyambirira. Ngakhale kusunthaku sikunafanane ndi kuchuluka kwa kuchotsera, Apple idakulitsa mbiri yake pang'ono.
