Amaya Toman Nkhondo ya Apple vs. Samsung yakhala gawo lokhazikika la moyo wathu, zomwe sitiziwonanso. Koma kodi mukukumbukira kuti mkangano wakalewu unayamba bwanji komanso liti?
Opikisana nawo ndi othandizira
Kuwombera koyamba pankhondo yosatha ya Apple vs. Samsung idagwa kale mu 2010. Panthawiyo, gulu la akuluakulu a Apple adayendera likulu la Samsung ku Seoul, South Korea, komwe adaganiza zouza oimira opanga ma smartphone omwe amatsutsana nawo. Izi zinayambitsa nkhondo yomwe inawononga ntchito yambiri, nthawi, khama komanso ndalama. Nkhondo pakati pa otsutsana awiri omwenso ndi othandizana nawo.
Pa Ogasiti 4, 2010, gulu la amuna otsimikiza mtima ochokera ku Apple linalowa ku likulu la nsanjika XNUMX la kampani ya Samsung ku Seoul, South Korea, ndipo linayambitsa mkangano womwe mwina upitirirebe kuyaka mosiyanasiyana kwa nthawi yayitali. makampani otchulidwa alipo. Kumayambiriro kwa chilichonse kunali foni yamakono ya Samsung Galaxy S, yomwe akatswiri a kampani ya apulo adatsimikiza kuti inali yopangidwa ndi piracy yoyera, choncho adaganiza zochitapo kanthu. Wina angatsutse kuti panalibe chinanso choti abwere nacho pa foni yamakono kuposa batani lalikulu, chotchinga chogwira ndi m'mphepete mozungulira, koma Apple adawona kuti mapangidwe ake - koma osati mapangidwe okha - kukhala kuphwanya nzeru za Samsung.
Steve Jobs adakwiya - ndipo kukwiya ndi chimodzi mwazinthu zomwe adachita bwino kwambiri. Jobs, pamodzi ndi COO panthawiyo Tim Cook, adalankhula zakukhosi kwawo pamasom'pamaso ndi Purezidenti wa Samsung Jay Y. Lee, koma sanalandire mayankho okhutiritsa.
Kodi tikuphwanya ma patent? Mukuphwanya ma patent!
Pambuyo pa milungu ingapo akupondaponda mosamala, kuvina kwaukazembe ndi mawu aulemu, Jobs adaganiza kuti inali nthawi yoti asiye kuchita ndi Samsung pamagulovu. Yoyamba mwamisonkhano yofunika idachitika mchipinda chamsonkhano munyumba yayikulu yomwe Samsung idakhazikitsidwa. Apa, Jobs ndi Cook adakumana ndi akatswiri angapo a Samsung ndi maloya, motsogozedwa ndi wachiwiri kwa purezidenti wa kampani Seungho Ahn. Pambuyo pazosangalatsa zotsegulira, Chip Lutton, mnzake wa Apple, adakhala pansi ndikuyambitsa ulaliki wotchedwa "Samsung's Use of Apple Patents in Smartphones," ndikuwunikira mfundo monga kugwiritsa ntchito pinch kukulitsa mawonekedwe ndi zinthu zina kupitilira mawonekedwe a ogwiritsa ntchito. . Popeza ulalikiwo sunakumane ndi yankho loyenera kuchokera ku Samsung, Lutton adalengeza chigamulo: "Galaxy ndi kopi ya iPhone".
Oyimilira a Samsung adakwiya ndi zomwe adawaneneza ndipo adatsutsidwa ponena kuti kampani yawo ili ndi ma patent awo. Ndipo ndizotheka kuti Apple idaphwanya dala ena mwa iwo. Mkangano udabuka woti wamubera ndani, mbali zonse ziwiri zidaumirira pachowonadi chawo. Kusinthanitsa koopsa kwa milandu, mikangano, milandu yotsutsana ndi ndalama zopanda pake komanso kufotokozera mamiliyoni a mapepala okhala ndi zikalata zamalamulo, zigamulo ndi zisankho zinayamba.
Monga gawo la gawo la "Samsung Strikes Back" mu saga yosatha "Apple vs. Samsung', chimphona chaku South Korea chinaganiza zowulula ma patent omwe adaphwanyidwa ndi Apple. Nkhondo yabuka pomwe mbali zonse zomwe zikukangana sizisiya.
Kukayikira wamba, njira wamba?
Njira iyi sinali yachilendo kwa Samsung. Otsutsa kwambiri a kampani yaku South Korea yopanga zamagetsi amati Samsung ndi katswiri wokonda kumangirira omwe akupikisana nawo nthawi zonse kuti apeze gawo lalikulu pamsika wa "makanema otsika mtengo". Nkovuta kunena kuti pali chowonadi chochuluka motani m’mawu owopsa ameneŵa. Poyerekeza ndi zam'mbuyomu, simungapeze zinthu zambiri zomwe zimafanana pakati pa mafoni amakono a Samsung ndi Apple, kapena matekinoloje angapo ndi ofala pa mafoni amakono ndipo siziyenera kukhala makope omwe amawatsata - ndipo masiku ano, msika ukakhala. zodzaza ndi zamagetsi, zimakhala zovuta kwambiri kuti abwere ndi chinthu chododometsa komanso choyambirira 100%.
Osati nthano chabe, komanso mbiri yakale yochokera kumilandu yosiyanasiyana yamilandu imati kunyalanyaza zovomerezeka za omwe akupikisana nawo sizachilendo kwa Samsung, ndipo mikangano yofananira nthawi zambiri imakhala ndi njira zomwe chimphona chaku South Korea chidagwiritsa ntchito motsutsana ndi Apple: milandu ya "kickback", kuchedwa, madandaulo. , ndipo ngati chigonjetso chikubwera, chigamulo chomaliza. "Ndidapezabe patent yomwe sangaganize zogwiritsa ntchito, posatengera kuti ndi yandani," atero a Sam Baxter, loya wa patent yemwe adaweruzapo imodzi mwamilandu yokhudza Samsung.
Samsung, inde, imadziteteza ku milandu yotereyi, ponena kuti otsutsa ake amakonda kupotoza zenizeni zake zopezeka patent. Koma chowonadi ndichakuti zotsutsa zikanenedwa motsutsana ndi kampaniyo ndizochulukirapo kuposa Samsung. Chiwerengero chonse cha mankhwala omwe Apple ndi Samsung adasumira ku Khoti Lachigawo ku San Jose, California potsirizira pake anadutsa 22. Khoti lolamulidwa ndi khoti linalephera, ndipo ngakhale miyezi yotsatira, otsutsana awiriwa sanapeze yankho logwira mtima.
Nkhani yosatha
Kuyambira 2010, pamene nkhondo ya Apple vs. Samsung idakhazikitsidwa, pakhala kale zoneneza zosawerengeka zamitundu yosiyanasiyana, kuchokera mbali zonse. Ngakhale kuti makampani awiriwa akuwoneka kuti akutha kugwirizana pa gawo la zopereka, mbiri ya milandu yotsutsana imayankhula mosiyana. Mukuganiza bwanji za kumenyana kwawo kosatha? Kodi mungaganizire za mgwirizano pakati pa opikisanawo tsiku lina?
Chitsime: VanityFair, Chikhalidwe
Mwina zovuta mpaka pakhala kunyanyala kwa Samsung ndi ogwiritsa ntchito, sikudzatha.