Tsekani malonda

Kumayambiriro kwa Disembala 2002, Apple Store yapaintaneti idalandira makasitomala ake miliyoni miliyoni, ndipo kampani ya Apple idafika pachimake china chofunikira kwambiri. Ndipo panali zosangalalira - Apple Store yapa intaneti idalemba makasitomala ake miliyoni miliyoni atatha zaka zisanu akugwira ntchito, ndipo chochitikacho sichinali choyankha koyenera.

"Kufikira makasitomala athu miliyoni ndichinthu chofunikira kwambiri komanso umboni wotsimikizira kuti zomwe timagula pa intaneti ndizambiri," atero a Tim Cook, yemwe anali wachiwiri kwa purezidenti wa Apple pazamalonda padziko lonse lapansi panthawiyo, m'mawu ake panthawiyo, ndikuwonjezera. , kuti Apple Store ikuyimira njira yodziwika kuti ogula ndi mabizinesi omwe akuchulukirachulukira azigula zinthu za Apple. "Ndi njira zambiri zopangira-kuyitanitsa, kugula kosavuta kumodzi komanso kutumiza kwaulere, sikunakhale kophweka kugula Mac pa intaneti," adatero.

Izi ndi zomwe Apple Store yapaintaneti idawonekera mu 2002 (gwero: Wayback Machine):

Akatswiri azilankhulo oyipa amati Apple idachepetsa kufunika kwa intaneti muzaka za m'ma 1990. Koma si zoona ndithu. Mwachitsanzo, adayendetsa ntchito yapaintaneti Cyberdog - mndandanda wamakalata, kuwerenga nkhani ndi ntchito zina, komanso adayendetsa ntchitoyo. eWorld. Koma ntchito zonse zomwe zatchulidwazi zidatha Steve Jobs atabwerera ku Apple. Ndipo ndi Jobs amene adayambitsa zinthu motere. Chimodzi mwazinthu zofunika kwambiri chinali kutulutsidwa kwa iMac G3 - kompyuta yomwe cholinga chake chinali kubweretsa mabanja onse a anthu wamba pa intaneti. Patapita nthawi, iBook yowoneka bwino inatsatira, yomwe inalola ogwiritsa ntchito kukhala pa intaneti mothandizidwa ndi khadi la AirPort. Koma Jobs amafunanso kusintha momwe Apple imagwiritsira ntchito intaneti komanso momwe imachitira. Apple itagula Jobs 'NeXT, idagwiritsa ntchito ukadaulo wotchedwa WebObjects kupanga malo ogulitsira pa intaneti a Mac.

Panthawiyo, Apple idawona kupambana kwakukulu komwe Dell adapeza pazamalonda pa intaneti. Woyambitsa wake, Michael Dell, adanena momveka bwino kuti ngati iye mwini adayang'anira Apple, akadayika kampaniyo pa ayezi kalekale ndikubweza ndalamazo kwa omwe akugawana nawo. Mawu awa, pamodzi ndi zinthu zina, mwina adalimbikitsa Jobs kuyang'anira pawokha chitukuko cha Apple Store pa intaneti. Anagwira ntchito yake mwachangu komanso mwakufuna kwake, motsimikiza mtima kumupeza Dell.

Kukhazikitsidwa kwa Apple Store kunalipiradi Apple. Kutsegulidwa kwa Apple Stores ya njerwa ndi matope kunali kudakali zaka zingapo, ndipo kampaniyo inali yosakhutira kwa nthawi yayitali ndi momwe ogulitsa chipani chachitatu amaperekera zinthu zake. Apple inali ikukweranso ndipo inkafuna kukhala ndi ulamuliro wonse wa momwe zinthu zake zimasonyezedwera ndikugulitsidwa, ndipo malo ake ogulitsira pa intaneti adayimira mwayi wabwino kumbali iyi.

Apple Store itatsegulidwa mwalamulo mu Novembala 1997, idapanga madola opitilira mamiliyoni khumi ndi awiri m'mwezi wake woyamba.

Zida: Chipembedzo cha Mac

.