Kuchokera ku mbiri ya Apple: Kuchoka kwa PR guru Katie Cotton

Kwa makampani akuluakulu monga Apple, kuyankhula pagulu ndi kulankhulana ndi chimodzi mwazinthu zazikulu. Ku Cupertino, Katie Cotton adayang'anira dera lino mpaka 2014, yemwe adatchulidwa kuti "PR guru la kampani". Anagwira ntchito imeneyi kwa zaka khumi ndi zisanu ndi zitatu, koma kumayambiriro kwa May 2014 adatsanzikana ndi Apple. Katie Cotton adagwira ntchito limodzi ndi Steve Jobs, ndipo ngakhale adasiya kampaniyo patatha zaka zingapo atamwalira, kuchoka kwake kunali chizindikiro cha kutha kwa nthawi ya Jobs.

Ngakhale kuti dzina lakuti Katie Cotton silingatanthauze kalikonse kwa anthu ambiri, mgwirizano wake ndi Jobs unali wofunika kwambiri monga mgwirizano ndi Jon Ive, Tim Cook kapena anthu ena odziwika bwino a Apple. Udindo wa Katie Cotton udachita mbali yofunika kwambiri momwe Apple idadziwonetsera kwa atolankhani ndi anthu, komanso momwe dziko lapansi lidawonera kampani ya Cupertino.

Asanalowe ku Apple, Katie Cotton ankagwira ntchito ku bungwe la PR lotchedwa KillerApp Communications, ndipo ngakhale pamenepo adalumikizidwa ndi Jobs m'njira - kampani yomwe ankagwira ntchito panthawiyo inali kuyang'anira mbali zina za NEXT's PR. Pamene Steve Jobs adabwerera ku Apple mu theka lachiwiri la zaka makumi asanu ndi anayi, Katie Cotton adagwiritsa ntchito mauthenga ake panthawiyo ndipo anayamba kupempha udindo ku Cupertino. Apple nthawi zonse imayandikira PR yake mosiyana pang'ono ndi makampani ena ambiri, ndipo ntchito ya Katie Cotton pano yakhala yosavomerezeka m'njira zambiri. Zinalinso zofunika kwambiri pa udindo wake kuti adagwirizana ndi Jobs m'malingaliro ambiri.

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Mwa zina, Katie Cotton ananena kuti "sabwera kudzacheza ndi atolankhani, koma kuti awonetse ndikugulitsa zinthu za Apple" ndipo adawonetsanso chidwi cha atolankhani angapo ndi malingaliro ake oteteza ku Jobs panthawi yomwe dziko lapansi linali kuthana ndi thanzi lake. Ataganiza zopuma pantchito atatha zaka khumi ndi zisanu ndi zitatu ku Apple, wolankhulira kampani Steve Dowling adati: "Katie adapereka zonse ku kampaniyo kwa zaka khumi ndi zisanu ndi zitatu. Panopa akufuna kuthera nthawi yambiri ndi ana ake. Tidzamusowa kwambiri.” Kuchoka kwake kukampani kumawonedwa ndi ambiri kukhala chiyambi cha zatsopano - "wachifundo komanso wokoma mtima" - nthawi ya Apple's PR.