Amaya Toman Posachedwapa, pa webusaiti ya Jablíčkář, tinakumbutsidwa za kulengeza kwachipembedzo cha Apple 1984. Chaka chotsatira, kulengeza kofananako kunatuluka, koma sikunafikire kutchuka kwa malo otchuka a "Orwellian" mwa mwayi uliwonse. Kodi malonda otchuka a Lemmings adawoneka bwanji, ndipo chifukwa chiyani adalephera?
Izo zikhoza kukhala chidwi inu
Pa Januware 20, 1985, Apple idayesa kubwereza kupambana kwakukulu kwa malonda ake olimbikitsa Macintosh yoyamba. Kutsatsa, komwe kumayenera kukhala "chiwerengero chachiwiri cha 1984", chinali, ngati m'malo mwake, kuulutsidwa pa Super Bowl. Kanemayo, yemwe adangotchedwa Lemmings, adapangidwa kuti alimbikitse nsanja yatsopano yabizinesi ya Macintosh Office. Palibe kukayika konse kuti Apple anali ndi zolinga zabwino zokha ndi zotsatsazi, koma zidalephera - malo a Lemmings adalembedwa mosasunthika m'mbiri ya Apple, koma osati m'lingaliro labwino la mawuwo.
Zinali zodziwikiratu kuti Apple ibwera ndi "sequel" ku malonda a Macintosh, komanso kuyesa kuyika malonda atsopano mofanana ndi Orwellian - ena amaganiza kuti malonda amtunduwu akhoza kukhala mwambo pa. Apulosi . Pankhani yofikira, kuwulutsa kwa Super Bowl kunali lingaliro labwino kwambiri. Monga mu 1984, Apple inkafuna kuti Ridley Scott atsogolere, koma sikunali kotheka kumupangitsa kuti agwirizane. Mchimwene wake Tony Scott pamapeto pake adatenga mpando wa director. Kutsatsa kudatengedwanso pansi pa phiko ndi bungwe la Chiat / Day. Vuto linali kale muzotsatsa zomwe zidalengezedwa. Zinali zoonekeratu kuti sipadzakhalanso chidwi cha anthu ku Macintosh Office monga mu Macintosh yoyamba. Koma vuto lalikulu kwambiri linali pa kusatsa malonda. Khamu la anthu akuyenda ngati zodzipha kwinaku akuyimba monyanyira nyimbo yochokera ku Snow White kupita pamwamba pa thanthwe, pomwe amatsikira pansi pang'onopang'ono, sichinali chinthu chomwe chingakhutiritse gulu lomwe likufuna kuti ligule mwachidwi chinthucho.
Zithunzi
Apple idalipira madola 900 kuti iwulutse malo amalonda makumi atatu ndichiwiri ku Super Bowl, ndipo poyamba, mwina aliyense adakhulupirira kuti kampaniyo ibweza ndalama izi mobwerezabwereza. Luke Dormehl wochokera ku Cult of Mac seva akuwonetsa kuti malondawo sanali oipa kwenikweni, koma analibe mphamvu ya malo a 1984 Malingana ndi Dormehl, ngwazi ya malonda omwe sadumpha pamphepete mwa nyanja. Ndilibe mphamvu ngati wothamanga yemwe amathamangira kumalo owonetsera kanema ndikuponya nyundo pawindo lalikulu. Kutsatsaku kudadzetsa mkwiyo pakati pa ambiri, ndipo 1985 inali nthawi yomaliza Apple kuwulutsa malonda ake a Super Bowl.
