Amaya Toman Patatsala sabata imodzi kuti Super Bowl iwonetsedwe, malonda odziwika bwino a Apple omwe amadziwika kuti "1984" adachita nawo zisudzo lero. Malonda osintha, olimbikitsa makompyuta osintha anthu, adachita bwino kwambiri m'malo owonetsera.
Kusintha kwamakanema
Zinali zoonekeratu kwa akuluakulu a Apple Computer kuti Macintosh yawo imayenera kukwezedwa mwapadera kwambiri. Kutsatsa kwa "1984" kusanachitike ngakhale kuwulutsidwa ngati gawo la Super Bowl, adalipira kuti izitha miyezi ingapo pakampani yogawa mafilimu ScreenVision. Malonda a mphindi imodzi adakumana ndi kuyankha kodabwitsa kuchokera kwa omvera.
Malowa adawonekera koyamba pa Disembala 31, 1983 nthawi ya XNUMX koloko m'mawa ku Twin Falls, Idaho - motalika kokwanira kuti asankhidwebe pakutsatsa kwachaka. Ndi sewero lake, changu komanso "kanema", zinali zosiyana kwambiri ndi zotsatsa zam'mbuyomu zazinthu za maapulo.
Malondawa adafotokoza momveka bwino za buku la George Orwell "1984". Makanema otsegulira amayikidwa mumitundu yakuda ndikuwonetsa khamu la anthu akuguba kudutsa mumsewu wautali kupita kumalo owonera makanema akuda. Kusiyanitsa ndi yunifolomu, zovala zakuda za anthu otchulidwawo ndizovala zamasewera zofiira ndi zoyera za mtsikana yemwe ali ndi nyundo, akuthamanga ndi apolisi pazidendene zake, pansi pa kanjira kawonetsero ka kanema kamene kamayang'ana pawindo lalikulu ndi "Big Brother". Nyundo yoponyedwa imaphwanya chinsalu ndipo mawu amawonekera pazenera, ndikulonjeza kuti Apple yasintha makina awo a Macintosh. Chophimbacho chidzada ndipo logo ya Apple idzawonekera.
Mtsogoleri Ridley Scott, yemwe Blade Runner adawona kuwala kwa tsiku limodzi ndi theka lisanafike malo a kampani ya apulo, adalembedwa ntchito ndi wopanga Richard O'Neill. Nyuzipepala ya New York Times inanena panthawi yomwe malondawo adagula $370, wolemba zojambula pazithunzi Ted Friedman adanena mu 2005 kuti bajeti ya malowa inali $900 panthawiyo. Ochita zisudzo omwe adawonekera pazamalonda adalipira $25 tsiku lililonse.
Zotsatsazo zidapangidwa ndi bungwe la California Chiat/Day, wolemba mnzake Steven Hayden, wotsogolera zaluso Brent Tomas ndi director director Lee Clow adatenga nawo gawo popanga. Kutsatsaku kudachokera pa kampeni yofalitsa nkhani yomwe sinachitike ya 'Big Brother': "Pali makompyuta owopsa omwe amalowa m'mabungwe akulu komanso boma lomwe limadziwa chilichonse kuyambira motelo yomwe mwagonamo mpaka ndalama zomwe muli nazo kubanki. Ku Apple, timayesetsa kulinganiza mfundoyi popatsa anthu mphamvu zamakompyuta zomwe mpaka pano zasungidwa m'mabungwe okha. ”
Demokalase luso
Malo a 1984 adawongoleredwa ndi Ridley Scott, yemwe ali ndi mafilimu monga Alien ndi Blade Runner ku mbiri yake. Wothamangayo adawonetsedwa ndi wothamanga waku Britain Anya Major, "Big Brother" idaseweredwa ndi David Graham, mawu omveka anali Edward Grover. Ridley Scott adayika zikopa zakumaloko mu maudindo a anthu osadziwika atavala yunifolomu yakuda.
Wolemba makope Steve Hayden, yemwe anagwirapo ntchito pa malondawo, anaulula zakukhosi patatha zaka zambiri kuchokera pamene malondawo anaulutsa mmene makonzedwe ake analiri achisokonezo: “Cholinga chake chinali kuyesa kuchotsa mantha a umisiri wa anthu panthaŵi imene kukhala ndi kompyuta kunali kwanzeru mofanana ndi kukhala ndi mizinga yolamulirika. ndi njira yathyathyathya yowuluka. Tinkafuna ukadaulo wa demokalase, kuuza anthu kuti mphamvu zili m'manja mwawo. "
Zomwe zikanawoneka ngati kubetcha kwakukulu pakukayikakayika poyamba zidayenda bwino. Zotsatsazo zidayambitsa chipwirikiti m'masiku ake ndipo zimatchulidwabe lero ngati zowoneka bwino komanso zosintha - mosasamala kanthu za momwe zidakhudzira malonda a Macintosh. Apple idayamba kumva zambiri - ndipo izi zinali zofunika. M'nthawi yochepa kwambiri, anthu ambiri adazindikira za kukhalapo komanso kugulidwa kwapakompyuta. Zotsatsazo zidakhala ndi zotsatira zake patatha chaka chimodzi, zotchedwa "Lemmings".
Kwa Super Bowl
Steve Jobs ndi John Sculley adakondwera kwambiri ndi zotsatira zake kotero kuti adaganiza zolipira mphindi imodzi ndi theka ya airtime pa Super Bowl, pulogalamu ya TV yowonera kwambiri ku America chaka chilichonse. Koma si onse amene anali ndi chidwi. Malowa atawonetsedwa ku board of director a Apple mu Disembala 1983, Jobs ndi Sculley adadabwa ndi zomwe adachita. Sculley adasokonezeka kwambiri kotero kuti adafuna kuwuza bungwe kuti agulitse mitundu yonse ya malowo. Koma Steve Jobs adasewera Steve Wozniak, yemwe anali wokondwa kwambiri.
Malondawa adawonekera pa SuperBowl pamasewera pakati pa Redskins ndi Okwera. Panthawiyo, owonerera 96 miliyoni adawona malowa, koma kufikira kwake sikunathere pamenepo. Pafupifupi mawayilesi akulu akulu aliwonse a kanema komanso masiteshoni am'deralo pafupifupi 1984 amatchula zamalondawa mobwerezabwereza. Malo "XNUMX" wakhala nthano, zovuta kubwereza pamlingo womwewo.
