Amaya Toman Apple nthawi zambiri imalimbikitsa makompyuta ake m'njira yochititsa chidwi kwambiri, yomwe inalembedwa mosalekeza m'maganizo a anthu komanso nthawi zambiri m'mbiri ya malonda otsatsa. Pakati pa makampeni otchuka kwambiri ndi yomwe imatchedwa Pezani Mac, yomwe mbiri yake yayifupi komanso mapeto ake tidzakumbukira m'nkhani yathu ya lero.
Izo zikhoza kukhala chidwi inu
Apple idaganiza zothetsa kampeni yotsatsa yomwe tatchulayi mwakachetechete. Kampeniyi idachitika kuyambira 2006 ndipo idakhala ndi makanema angapo omwe anali ndi zisudzo Justin Long ali Mac wachichepere, watsopano komanso wofunikira komanso John Hodgman ngati PC yosokonekera komanso yaulesi. Pamodzi ndi makampeni a Think Different ndi malonda a iPod okhala ndi masilhouette otchuka, Pezani Mac idatsitsidwa m'mbiri ya Apple ngati imodzi mwazodziwika kwambiri. Apple idayambitsa izi panthawi yomwe idasinthira ma processor a Intel pamakompyuta ake. Panthawiyo, Steve Jobs ankafuna kuyambitsa kampeni yotsatsa yomwe idzakhazikitsidwe pakuwonetsa kusiyana pakati pa Mac ndi PC, kapena kuwonetsa ubwino wa makompyuta a Apple pa makina opikisana nawo. Bungwe la TBWA Media Arts Lab lidachita nawo kampeni ya Pezani Mac, zomwe poyamba zidapangitsa kuti zikhale zovuta kumvetsetsa polojekiti yonseyo moyenera.
Eric Grunbaum, yemwe panthawiyo ankagwira ntchito ngati mkulu woyang'anira ntchito ku bungwe lomwe latchulidwa, amakumbukira momwe zonse zinayambira m'njira yoyenera patangotha miyezi isanu ndi umodzi. "Ndinali kusewera ndi director director a Scott Trattner kwinakwake ku Malibu, ndipo tinali kukambirana za kukhumudwa kwathu chifukwa cholephera kupanga lingaliro," zanenedwa pa seva ya Campaign. "Tiyenera kuyika Mac ndi PC pamalo opanda kanthu ndikuti, 'Iyi ndi Mac. Ndi yabwino pa A, B ndi C. Ndipo iyi ndi PC, ndi yabwino pa D, E ndi F'”.
Zithunzi
Kuyambira pomwe lingaliroli lidanenedwa, inali gawo chabe la lingaliro loti PC ndi Mac zitha kukhala zenizeni ndikusinthidwa ndi zisudzo zamoyo, ndipo malingaliro ena adayamba kuwoneka okha. Kampeni yotsatsa ya Get a Mac idachitika ku United States kwa zaka zingapo ndipo idawonekera pamawayilesi apawayilesi ambiri kumeneko. Apple idakulitsanso kumadera ena, ndikulemba ntchito ochita zisudzo omwe amapangidwa kunja kwa United States - mwachitsanzo, David Mitchell ndi Robert Webb adawonekera ku UK. Malonda onse makumi asanu ndi limodzi mphambu asanu ndi limodzi aku America adatsogozedwa ndi Phil Morrison. Kutsatsa komaliza kuchokera pakampeni ya Pezani Mac kudawulutsidwa mu Okutobala 2009, ndikutsatsa kumapitilira patsamba la Apple kwakanthawi. Pa Meyi 21, 2010, tsamba la intaneti la Pezani Mac lidasinthidwa ndi tsamba la Mukonda Mac.
