Amaya Toman Apple nthawi zonse yakhala ikudzitamandira ndi zotsatsa zapadera komanso zopambana. Kuphatikiza pa Ganizirani Zosiyanasiyana, otchuka kwambiri akuphatikizapo kampeni yotchedwa "1984", yomwe kampaniyo idalimbikitsa Macintosh yake yoyamba pa Super Bowl m'ma XNUMXs.
Izo zikhoza kukhala chidwi inu
Ntchitoyi inagwiritsidwa ntchito panthawi yomwe Apple inali kutali ndi mfumu ya msika wa makompyuta - derali linkalamulidwa ndi IBM. Chojambula chodziwika bwino cha Orwellian chinapangidwa mu msonkhano wa bungwe lazotsatsa la California Chiat/Day, wotsogolera zaluso anali Brent Thomas ndipo wotsogolera kulenga anali Lee Clow. Chojambulacho chinatsogoleredwa ndi Ridley Scott, yemwe panthawiyo ankagwirizana kwambiri ndi filimu ya dystopian sci-fi Blade Runner. Mkhalidwe waukulu - mkazi wa kabudula wofiira ndi thanki yoyera yomwe imadutsa mumsewu wa holo yakuda ndikuphwanya chinsalu chokhala ndi munthu wolankhula ndi nyundo yoponyedwa - idaseweredwa ndi wothamanga waku Britain, wojambula komanso wachitsanzo Anya Major. Makhalidwe a "Big Brother" adaseweredwa ndi David Graham pazenera, ndipo Edward Grover adasamalira nkhani zamalonda. Kuphatikiza pa Anya Major omwe atchulidwa, akhungu osadziwika a London adaseweranso pamalonda, omwe adawonetsa omvera akumvetsera "mphindi ziwiri za chidani".
Izo zikhoza kukhala chidwi inu
Kuwuluka padziko lonse lapansi ndi Apple "Apple Computer iwonetsa Macintosh pa Januware 24. Ndipo mupeza chifukwa chake 1984 sikhala 1984, " adamveka potsatsa ndikulongosola momveka bwino buku lachipembedzo la George Orwell. Monga momwe zimakhalira nthawi zambiri, panali mikangano mkati mwa kampani pazamalondawa. Ngakhale Steve Jobs anali wokondwa ndi kampeniyi ndipo adadzipereka kuti azilipira kuti aziwulutsa, bungwe la oyang'anira kampaniyo linali ndi malingaliro osiyana, ndipo malondawo pafupifupi sanawone kuwala kwa tsiku. Kupatula apo, malowa adawulutsidwa munthawi yosatsika mtengo kwambiri ya Super Bowl, ndipo zidadzetsa chipwirikiti.
Zithunzi
Sizingatheke kunena kuti kampeniyo sinagwire ntchito. Pambuyo pa kuwulutsa kwake, ma Macintoshes olemekezeka a 3,5 miliyoni adagulitsidwa, kupitilira ngakhale zomwe Apple ankayembekezera. Kuphatikiza apo, malonda a Orwellian adapambana mphoto zambiri kwa omwe adapanga, kuphatikiza Clio Awards, mphotho pa Cannes Film Festival, ndipo mu 2007, malonda a "1984" adatchedwa malonda abwino kwambiri m'mbiri yazaka makumi anayi za Super. Mbale.
