Mu 2013, galimoto ya Apple idawona kuwala kwatsiku. Kodi simukukumbukira galimoto iliyonse yopangidwa ndi kampani ya apulo? Sizinali galimoto ya Apple, koma zotsatira za mgwirizano pakati pa Apple ndi Volkswagen.
Apple panjira
Volkswagen iBeetle inali galimoto yomwe imayenera "kusinthidwa" ndi Apple - kuchokera pamitundu kupita kumalo opangira ma iPhone. Koma inaphatikizansopo, mwachitsanzo, ntchito zapadera ndi chithandizo chomwe ogwiritsa ntchito amatha kuyendetsa ntchito zagalimoto. The iBeetle unayambitsidwa mu 2013 pa Shanghai Auto Show. Panthawiyo, zinangochitika kuti, panali zongopeka zokhuza Apple Car - ndiko kuti, galimoto yanzeru yopangidwa ndi Apple.
Koma aka sikanali koyamba kuti kampani ya apulosi iyambe kununkhiza zamakampani opanga magalimoto. Mu 1980, Apple adathandizira Porsche pa mpikisano wa maola 953 wa Le Mans. Kenako galimotoyo inkayendetsedwa ndi Allan Moffat, Bobby Rahal ndi Bob Garretson. Zinali Porsche 3 K800 ndi injini zisanu yamphamvu ndi linanena bungwe XNUMX ndiyamphamvu. Ngakhale zida zabwino, "iCar yoyamba" idayaka moto - chifukwa cha pisitoni yosungunuka, gululo lidayenera kuchoka pampikisano wa Le Mans, m'mipikisano yapambuyo pake idateteza "gawo" lachitatu ndi lachisanu ndi chiwiri.
Kuphatikiza kwa Apple
Chotsatira ndi chiyani?
Masiku ano, akatswiri amaona kuti iBeetle ndi mwayi wowononga. Komabe, chidwi cha Apple pamakampani opanga magalimoto chikupitilirabe - monga zikuwonetseredwa ndi chitukuko cha nsanja ya CarPlay, mwachitsanzo. Chaka chatha, CEO wa Apple Tim Cook adatsimikizira m'modzi mwamafunso ake kuti kampani yake ikuchita ndi machitidwe odziyimira pawokha komanso luntha lochita kupanga. Galimoto yodziyendetsa yokha yochokera ku Apple inakambidwa mwamphamvu mu 2014, pamene kampani ya apulo inalemba akatswiri angapo atsopano kuti agwirizane ndi teknoloji yoyenera, koma patapita nthawi pang'ono "gulu la Apple Car" linathetsedwa. Koma mapulani a Apple akadali ofunitsitsa kwambiri ndipo titha kudabwa ndi zotsatira zomwe adzabweretse.