Amaya Toman Ma iPhones sanakhale chizindikiro cha 200% cha kupambana kwa Apple. Kampani ya Apple idakumananso ndi vuto la PR pankhani yogulitsa ma smartphone. Vuto linali loti Apple idaganiza zotsitsa mtengo wa iPhone yoyamba ndi $ XNUMX yathunthu miyezi iwiri itatha kukhazikitsidwa. Izi zinayambitsa mkwiyo, makamaka pakati pa makasitomala omwe anali oyamba kugula foniyo. Ngakhale pavuto lomwe limawoneka ngati lalikulu komanso lopanda chiyembekezo, Steve Jobs anali ndi yankho.
Jobs ndiye adaganiza zoyankha pamavuto omwe adachitika ndikuwonetsa komwe adapatsa eni ake ma iPhones atsopano ngongole ya madola zana. Izi zitha kugwiritsidwa ntchito kugula chilichonse kuchokera ku Apple Store. "PaMakasitomala athu oyamba ankatikhulupirira, ndipo tiyenera kupitirizabe kudalira zochita zathu.” Jobs analemba m'mawu ake.
Kuchotsera kwa $ 4 kunali chimodzi mwazosintha ziwiri zomwe Apple adapanga atangogulitsa iPhone. Kumayambiriro kwa Seputembala, idasunga mtundu wa "otsika" wa smartphone yake yokhala ndi 599GB ndipo, pamodzi ndi iyo, idachepetsa mtengo wa mtundu wa 399GB kuchoka pa $XNUMX mpaka $XNUMX. Ndi kusamuka uku, Apple idafuna kuyankha mawu ovuta omwe adatsutsana ndi mtengo wapamwamba womwe kampaniyo idagulitsa mafoni ake - Steve Ballmer waku Microsoft anali m'modzi mwa otsutsa.
Komabe, Apple sanapambane kusirira kopanda malire ndi kuchotsera kwadzidzidzi komanso kofunikira. Makasitomala omwe adatsimikiza kukhala m'modzi mwa oyamba kupeza iPhone yawo adakhala akubera komanso kukhumudwa. Monga gawo la kukana komwe kudayamba ma iPhones atatsika mtengo, mwachitsanzo, kanema waposachedwa adapangidwa. Lipoti la New York Times lochokera pa Seputembala 2007, 200 likunena za kasitomala yemwe akufuna kupanga T-sheti yomwe imati, "Ndinali woyesa beta wa Apple wa $ XNUMX wa Apple."
Komabe, si onse amene anavulazidwa ndi kuchepetsedwa kwa mtengo kosayembekezereka. Makasitomala omwe adagula foni yawo yam'manja ya Apple pasanathe milungu iwiri kuchotsera kusanayambike anali ndi ufulu wobweza ndalama zonse. Zinali zoipitsitsa kwa iwo omwe adagula iPhone isanafike nthawi yachitetezo. Lingaliro la Jobs mu mawonekedwe a "ululu" wa madola zana adachoka modabwitsa, ndipo mbiri ya Apple inabwezeretsedwa patapita kanthawi.
IPhone imasungabe kutchuka kwake ngakhale ambiri amanyozetsa. Mwachitsanzo, tingathe mwachisawawa dzina "antennagate" kugwirizana ndi osauka siginecha kulandira pa iPhone 4. Ngakhale kuti vuto silinali la ukulu uliwonse, akadali anakamba za lero. Pankhani ya iPhone 4S, makasitomala ena adadandaula za chikasu chawonetsero. Apple itapanga mapangidwe atsopano a iPhone XNUMXs, mitundu ina ya Plus inali kupinda. Panali vuto lina lokhudzana ndi zisanu ndi chimodzi: Matenda Okhudza. Ichi chinali cholakwika pomwe bar idawonekera pamwamba pa ma iPhones, ndipo nthawi zina chiwonetserocho chinasiya kuyankha kwathunthu.
Chitsime: Chipembedzo cha Mac
