Amaya Toman Chizindikiro cha Apple chasintha zingapo zazikulu pakukhalapo kwake. M'gawo lamasiku ano la mndandanda wathu, Kuchokera ku mbiri ya Apple, tikumbukira kutha kwa Ogasiti 1999, pomwe kampani ya Apple idatsanzikana motsimikiza ndi logo ya apulo yolumidwa mumitundu ya utawaleza, ndikupita ku yosavuta, mtundu wa monochromatic.
Izo zikhoza kukhala chidwi inu
Kwa ambiri aife, kuyika chizindikiro chachikuda ndi chosavuta kumawoneka ngati chinthu chomwe sitiyenera kuchiganizira. Makampani angapo osiyanasiyana amasintha ma logo akamagwira ntchito. Koma pankhaniyi zinali zosiyana. Apple yakhala ikugwiritsa ntchito chizindikiro cha apulo cholumidwa ndi utawaleza kuyambira 1977, ndipo kusintha mtundu wa utawaleza ndi mtundu wosavuta wa monochrome sikunabwere popanda kubweza kwa mafani a Apple. Kumbuyo kwa kusinthaku kunali Steve Jobs, yemwe anali atabwerera kale kumutu wa kampaniyo kwa nthawi ndithu, ndipo, atabwerako, adaganiza zopanga njira zingapo zofunika ndikusintha pamtundu wa mankhwala komanso malinga ndi zomwe kampaniyo imapanga. ntchito, kukwezedwa ndi malonda. Kuphatikiza pa kusintha kwa logo, kumagwirizananso ndi kubwerera kwa Jobs, mwachitsanzo Ganizirani Zotsatsa Zotsatsa Zosiyanasiyana kapena kusiya kupanga ndi kugulitsa zinthu zina.
Zithunzi
Chizindikiro choyamba cha Apple chinali ndi Isaac Newton atakhala pansi pa mtengo, koma chithunzichi chinasinthidwa ndi apulo wolumidwa ndi apulosi pasanathe chaka. Wolemba chizindikirochi panthawiyo anali Rob Janoff wazaka 16, yemwe panthawiyo adalandira malangizo awiri omveka bwino kuchokera ku Jobs: chizindikirocho sichiyenera kukhala "chokongola", ndipo chiyenera kutanthauza zowonetsera zamitundu XNUMX. Apple II makompyuta. Janoff anawonjezera kuluma kosavuta, ndipo logo yokongola idabadwa. "Cholinga chake chinali kupanga logo yosangalatsa yomwe inalinso yosiyana ndi yomwe inalipo panthawiyo," adatero Janoff.
Zithunzi
Monga momwe logo yokongola imawonetsera zachilendo zomwe Apple idapereka panthawiyo, mtundu wake wa monochrome udalinso wogwirizana ndi zatsopanozi. Mwachitsanzo, logo ya monochrome idawonekera iMac G3 kompyuta, mu mapulogalamu ochokera ku Apple - mwachitsanzo mu menyu ya Apple - koma kusiyana kwa utawaleza kunakhalabe kwakanthawi. Kusintha kovomerezeka kunachitika pa Ogasiti 27, 1999, pomwe Apple idalamulanso ogulitsa ovomerezeka ndi anzawo kuti asiye kugwiritsa ntchito mtundu wa utawaleza. Othandizana nawo amatha kusankha pakati pa mtundu wakuda ndi wofiira wa logo yosavuta. M'zolemba zofananira, Apple idati, mwa zina, kusinthaku kuyenera kuwonetsa kukula kwa mtundu wa Apple. "Osadandaula, sitinasinthe logo yathu - tangoyisintha," idatero kampaniyo.
